Case studies
A few of my favourite projects.
I've worked campaigns that ran across seven continents at once, raised $1M+ per year for an elephant sanctuary, ran marketing for a luxury safari camp in remote, northern Kenya, led climate communications in Africa for World Bank Group, and organised well over 200 events.
What brings me joy is seeing a good strategy that is well executed, and the ripple effect after. These are some of those stories, including the bits that didn't go to plan.
World River Run – A Global Collaboration with WWF for Freshwater
Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.
Ultra-Trail Drakensberg: Building an event-brand that scales
In 2019, Ultra-Trail Drakensberg had 133 entries and a clear brief: fill the race, then turn it into a brand a title sponsor would want. Over three years we built the identity, brand storytelling, the race-day media and an online community of 15,000+. It’s been a sold-out race since, and acquired a title sponsor.
One voice for 20 stores: Building the brand system behind Bootlegger
Bootlegger was growing fast, but its brand and marketing lagged behind. I built a brand system that could scale with it: one voice, one look and a launch playbook to support the brand’s rapid expansion and franchising.
World Water Run – Mobilising a Global Community for World Water Day
Client: Thirst Foundation
Project: Global digital campaign
Impact: Exceeded sign-up goal by 2.5×, impression goal by 6x and US$3.38 million in estimated media value.
Rhino Peak Challenge
Project: Marketing and social media strategy and execution
Impact: Achieved 231% fundraising growth between 2018 and 2021, raising over R3 million for conservation
Giants Cup Trail
Project: Brand repositioning, website, email marketing, social media, event collateral, event comms
Impact: Successfully repositioned the event from an elite, camping-based stage race into a boutique, premium trail experience, attracting a broader, more established audience.
#Plogathon: A Virtual Run Case Study
How a three-day virtual plogging run for Mina Guli's Thirst Foundation recruited runners from over 40 countries.
