Case studies
A few of my favourite projects.
I've worked campaigns that ran across seven continents at once, raised $1M+ per year for an elephant sanctuary, ran marketing for a luxury safari camp in remote, northern Kenya, led climate communications in Africa for World Bank Group, and organised well over 200 events.
What brings me joy is seeing a good strategy that is well executed, and the ripple effect after. These are some of those stories, including the bits that didn't go to plan.
Building an Adoption Platform for Reteti Elephant Sanctuary
Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income
Empowering African Parks Team to Fundraise with Confidence.
Client: African Parks
Project: Digital Fundraising Workshop
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days
World River Run – A Global Collaboration with WWF for Freshwater
Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.
World Water Run – Mobilising a Global Community for World Water Day
Client: Thirst Foundation
Project: Global digital campaign
Impact: Exceeded sign-up goal by 2.5×, impression goal by 6x and US$3.38 million in estimated media value.