Good work deserves great marketing

For conservation projects and the lodges that fund them.
Let’s turn guests, followers and first-time donors into income you can count on.

Heleen Mills _ The Sarara Foundation_ _web.jpg

Heleen Mills _ Non Profit marketing, fundraising and communications specialist_6.jpg

Heleen Mills _ Non Profit marketing, fundraising and communications specialist_5.jpg

Heleen Mills _ Reteti Elephant Sanctaury_ 2_web.JPG

Heleen Mills _ Reteti Elephant Sanctaury_web.jpg

The Sarara Foundation _ Heleen Mills _ Senior Marketing and Storytelling Specialist _ 1_web.jpg

Longuro Rescue_Reteti Elephant Sanctuary-03573 copy_web.jpg

Heleen Mills _ Senior Marketing and Storytelling Specialist _ The Sarara Foundation _ Milk to Market Program_web.jpg

Heleen Mills _ Non Profit marketing, fundraising and communications specialist_7.jpg

Heleen Mills _ Non Profit marketing, fundraising and communications specialist_2.jpg

Heleen Mills _ Senior Marketing and Storytelling Specialist _ Reteti Elephant Sanctuary _ 1_web.jpg

The Sarara Foundation _ Rangeland Management _ Heleen Mills _ Senior Marketing and Storytelling Specialist _ 2_web.jpg

Senior marketing, communications and digital strategy for organisations across Africa and beyond.

I help organisations doing meaningful work build stronger brands, reach the right audiences and turn attention into action; from strategy and positioning through to campaigns, digital, fundraising and execution.

Book a 20-minute year-end check in

THINK OF ME AS YOUR SWISS ARMY KNIFE

I’ve spent my career working close to the work – building brands, launching lodges, raising money, building websites, implementing CRMs, automating donor journeys, managing partnerships and communicating complex conservation and climate work.

Brand & positioning

–

Marketing strategy

–

Storytelling

–

Digital marketing, websites, SEO & analytics

–

CRM, donor journeys & automation

–

Fundraising & donor communications

–

Events, activations & campaigns

Brand & positioning – Marketing strategy – Storytelling – Digital marketing, websites, SEO & analytics – CRM, donor journeys & automation – Fundraising & donor communications – Events, activations & campaigns

I’ve built brands. Grown brands. Fixed brands.

$1M+

-
scaled annual online fundraising from $30k for The Sarara Foundation

80 → 1,100+

-
grew IFC’s Green Banking Academy Africa member organisations. Events now oversubscribed (10 to 1)

200,000+

-
total participants in Thirst Foundation’s global virtual run events for water conservation

$600k

-
annual revenue stream built through adoption program I built for Reteti Elephant sanctuary

Work

Building an Adoption Platform for Reteti Elephant Sanctuary

Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income

Empowering African Parks Team to Fundraise with Confidence.

Client: African Parks
Project: Digital Fundraising Workshop & Campaign Optimisation
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days

World River Run – A Global Collaboration with WWF for Freshwater

Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.