World River Run – A Global Collaboration with WFF for Freshwater
Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.
World Water Run – Mobilising a Global Community for World Water Day
Client: Thirst Foundation
Project: Global digital campaign
Impact: Exceeded sign-up goal by 2.5×, impression goal by 6x and US$3.38 million in estimated media value.
Rhino Peak Challenge
Project: Marketing and social media strategy and execution
Impact: Achieved 231% fundraising growth between 2018 and 2021, raising over R3 million for conservation
Giants Cup Trail
Project: Brand repositioning, website, email marketing, social media, event collateral, event comms
Impact: Successfully repositioned the event from an elite, camping-based stage race into a boutique, premium trail experience, attracting a broader, more established audience.
