PORTFOLIO OF WORK 2019 - 2021

Below is a list of events, campaigns and retainer clients I worked with from 2019 to mid 2021.
In July 2021 I joined The Sarara Foundation full time as Head of Marketing.

 
 

To see the work and campaigns that I’ve done with each client, click on the respective square.

Work
Building Reteti Elephant Sanctuary’s Adoption Platform with No-Code Automation
Building Reteti Elephant Sanctuary’s Adoption Platform with No-Code Automation

Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income

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Empowering African Parks Team to Fundraise with Confidence.
Empowering African Parks Team to Fundraise with Confidence.

Client: African Parks
Project: Digital Fundraising Workshop & Campaign Optimisation
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days

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World River Run – A Global Collaboration with WFF for Freshwater
Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing
World River Run – A Global Collaboration with WFF for Freshwater
Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing

Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.

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Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing
Ultra-Trail Drakensberg
Social Media, Event Media, Design, Squarespace
Ultra-Trail Drakensberg
Social Media, Event Media, Design, Squarespace
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Social Media, Event Media, Design, Squarespace
Bootlegger Coffee Company
Social Media, Design, Events
Bootlegger Coffee Company
Social Media, Design, Events
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Social Media, Design, Events
Gone. Outdoor
Social Media, Design, Events, Email Marketing, Ecommerce
Gone. Outdoor
Social Media, Design, Events, Email Marketing, Ecommerce
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Social Media, Design, Events, Email Marketing, Ecommerce
World Water Run – Mobilising a Global Community for World Water Day
Campaigns, Social Media, Design, Marketing Automations, Email Marketing, Case Study
World Water Run – Mobilising a Global Community for World Water Day
Campaigns, Social Media, Design, Marketing Automations, Email Marketing, Case Study

Client: Thirst Foundation
Project: Global digital campaign
Impact: Exceeded sign-up goal by 2.5×, impression goal by 6x and US$3.38 million in estimated media value.

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Campaigns, Social Media, Design, Marketing Automations, Email Marketing, Case Study
Rhino Peak Challenge
Social Media, Event Media, Email Marketing, Fundraising
Rhino Peak Challenge
Social Media, Event Media, Email Marketing, Fundraising

Project: Marketing and social media strategy and execution
Impact: Achieved 231% fundraising growth between 2018 and 2021, raising over R3 million for conservation

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Social Media, Event Media, Email Marketing, Fundraising
Giants Cup Trail
Social Media, Design, Event Media, Email Marketing, Paid Ads
Giants Cup Trail
Social Media, Design, Event Media, Email Marketing, Paid Ads

Project: Brand repositioning, website, email marketing, social media, event collateral, event comms
Impact: Successfully repositioned the event from an elite, camping-based stage race into a boutique, premium trail experience, attracting a broader, more established audience.

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Social Media, Design, Event Media, Email Marketing, Paid Ads
#Plogathon
Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing
#Plogathon
Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing
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Activations, Campaigns, Social Media, Design, Marketing Automations, Email Marketing
#TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid
Campaigns, Social Media, Design, Activations
#TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid
Campaigns, Social Media, Design, Activations
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Campaigns, Social Media, Design, Activations
Sani Stagger
Event Media, Social Media, Email Marketing, Design
Sani Stagger
Event Media, Social Media, Email Marketing, Design
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Event Media, Social Media, Email Marketing, Design
#Sweat4Soap
Activations, Campaigns, Social Media, Paid Ads, Design, Email Marketing
#Sweat4Soap
Activations, Campaigns, Social Media, Paid Ads, Design, Email Marketing
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Activations, Campaigns, Social Media, Paid Ads, Design, Email Marketing
Ultra-Trail Cape Town
Event Media, Social Media, Email Marketing
Ultra-Trail Cape Town
Event Media, Social Media, Email Marketing
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Event Media, Social Media, Email Marketing