My Work.

A selection of case studies.

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Work
Building an Adoption Platform for Reteti Elephant Sanctuary
Building an Adoption Platform for Reteti Elephant Sanctuary

Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income

Empowering African Parks Team to Fundraise with Confidence.
Empowering African Parks Team to Fundraise with Confidence.

Client: African Parks
Project: Digital Fundraising Workshop & Campaign Optimisation
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days

World River Run – A Global Collaboration with WFF for Freshwater
World River Run – A Global Collaboration with WFF for Freshwater

Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.

Ultra-Trail Drakensberg
Ultra-Trail Drakensberg
Bootlegger Coffee Company
Bootlegger Coffee Company
Gone. Outdoor
Gone. Outdoor
World Water Run – Mobilising a Global Community for World Water Day
World Water Run – Mobilising a Global Community for World Water Day

Client: Thirst Foundation
Project: Global digital campaign
Impact: Exceeded sign-up goal by 2.5×, impression goal by 6x and US$3.38 million in estimated media value.

Rhino Peak Challenge
Rhino Peak Challenge

Project: Marketing and social media strategy and execution
Impact: Achieved 231% fundraising growth between 2018 and 2021, raising over R3 million for conservation

Giants Cup Trail
Giants Cup Trail

Project: Brand repositioning, website, email marketing, social media, event collateral, event comms
Impact: Successfully repositioned the event from an elite, camping-based stage race into a boutique, premium trail experience, attracting a broader, more established audience.

#Plogathon
#Plogathon
#TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid
#TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid