A ‘semi-virtual’ trail run where participants had a month to run a set 21km trail from the Cape Town to the High Constantia Gone store. More than 2,800 people registered to run, but my estimation is that well over 3,500 people participated. Check out the posts and Story Highlights on Instagram.

Every participant who signed up for #Gone2Gone received a personalised Race Number that I auto-generated.

During my time at Gone, we opened 3 new stores. See Instagram Posts and Highlights of the High Constantia store opening.

Hosted monthly repair events in the JNB and CPT stores; where we’d repair any outdoor gear free of charge.

Based on Geocaching - we hid something on Table Mountain which people had to find and take a photo with. By posting their photo on Instagram, they were entered into the lucky draw. The competition ran over Easter Weekend and was a massive success.

#GoneIndoor was a Lockdown competition to encourage 'getting out' while being in at home. See Instagram Post & Highlights.

In order to create and share more relevant (and local) content, started a micro adventure blog where anyone could submit their weekend missions. Once published, they received a voucher. To date, this remains to be the some of the most engaging content on the feed. See the blog and one of the posts.

Our sold-out 2019 event at Wavescape which I organised in the Two Oceans Aquarium.

I organised various brand colabs and competitions to strengthen our ties with brands, the community and build a wider audience. This particular image was a colab between Gone. Sealand Gear, and Jack Black Beer.

I handled all the graphic design at Gone for online, print and in-store collateral. This example is from a print ad I did for Trail Mag.

I wrote various blogposts for Gone. Here’s an example.

Every Wednesday, come rain or shine, we did a group run from the store in Cape Town, and later High Constantia.

I organised various talks about environmental issues, adventures, sport or activism. At this particular talk, Damien Schumann shared his story of running across the Cape Fold mountains.

Example of some of the repairs we did. Read my post about it here.

Gone supported the Three Peaks Challenge and I handled the event coverage and buildup.

We hosted numerous film screenings in CPT and JNB and the screenings were always sold out. This photo is from the Trails in Motion screening we hosted.