Case studies
A few of my favourite projects.
I've worked campaigns that ran across seven continents at once, raised $1M+ per year for an elephant sanctuary, ran marketing for a luxury safari camp in remote, northern Kenya, led climate communications in Africa for World Bank Group, and organised well over 200 events.
What brings me joy is seeing a good strategy that is well executed, and the ripple effect after. These are some of those stories, including the bits that didn't go to plan.
Giants Cup Trail
Project: Brand repositioning, website, email marketing, social media, event collateral, event comms
Impact: Successfully repositioned the event from an elite, camping-based stage race into a boutique, premium trail experience, attracting a broader, more established audience.