Case studies
A few of my favourite projects.
I've worked campaigns that ran across seven continents at once, raised $1M+ per year for an elephant sanctuary, ran marketing for a luxury safari camp in remote, northern Kenya, led climate communications in Africa for World Bank Group, and organised well over 200 events.
What brings me joy is seeing a good strategy that is well executed, and the ripple effect after. These are some of those stories, including the bits that didn't go to plan.
One voice for 20 stores: Building the brand system behind Bootlegger
Bootlegger was growing fast, but its brand and marketing lagged behind. I built a brand system that could scale with it: one voice, one look and a launch playbook to support the brand’s rapid expansion and franchising.
