Heleen Mills

What do i do? 



Campaign strategy.


Medium length version

My specialisation lies in running global change campaigns for international brands and companies. I manage and oversee strategy, implementation and execution of all campaign aspects.

I also teach digital media strategy at universities, ad agencies and corporates. 


Go-for-gold version

I'm Head of Marketing at Treeshake, a strategic communications consultancy that runs digitally integrated campaigns that mobilize change through strategic story making. I'm a digital campaigning one-stop-shop who handles strategy, web design, graphic design, social media strat & execution, copy writing and paid search.

When not connecting brands to change, I help companies build capacity through learning. I've developed Africa’s first graduate digital quotient course which launched at Stellenbosch Business School in 2015. I still hold a teaching position at the Business School and is also the program director of the Ogilvy Digital Marketing Academy. Go to my teaching page.



The best social media is where it happens,

That's probably not at your desk.

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My work philosophy summed up in 4 quotes

ongoing process to find better quotes


"What is a mind worth if it cannot be changed."

- Joe Botha


"You can't succeed at anything if there's no possibility for failure"

- Gary Cantrell, Barkleys Marathon Co-founder


"I never saved anything for the swim back"

- Gattaca


"Moderation is a fatal thing. Nothing succeeds like excess."

-Oscar Wilde


"Work ethic, taste, integrity, curiosity.The rest you can learn."

Ma.tt Mullenweg|  Founder of WORDPRESS