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      <image:caption>Pre Swim Focus</image:caption>
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      <image:caption>Selfie at Bab Al-Shams</image:caption>
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      <image:caption>Crazy firework show!! This photo does not do it justice.</image:caption>
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      <image:caption>On the highest point in the UAE.</image:caption>
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      <image:caption>Clinky!</image:caption>
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      <image:caption>Yes!</image:caption>
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      <image:caption>The Strip.</image:caption>
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      <image:caption>Trump Tower Selfie.</image:caption>
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      <image:caption>Sunset from the houseboat.</image:caption>
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      <image:caption>Our houseboat. My hammock out in front.</image:caption>
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      <image:caption>Houseboat office.</image:caption>
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      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>That's our boat. Photo credit to Rich Hamman and Kelvin Trautman.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322910070-YFW2WEIYH8WCRPQXVYN2/2017-11-22+05.54.18.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>I know it looks small. It's not.</image:caption>
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      <image:caption>Busiest river in the world.</image:caption>
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      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>View from our house. Insanely beautiful!</image:caption>
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      <image:caption>Hello Yangtze river!</image:caption>
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      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>He is the founder of Fenton Communications.</image:caption>
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      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Meeting Mayor, Patricia De Lille, during our 100km run campiagn</image:caption>
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      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Finishing our 100km run, 24 hours after we started on top of Lion's Head.</image:caption>
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      <image:caption>Pre presentation selfie.</image:caption>
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      <image:caption>Presentation. Thanks Rory for the photo.</image:caption>
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      <image:caption>Fell asleep mid-tweet</image:caption>
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      <image:caption>Day 39 of 40. Exhausted.</image:caption>
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      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682930776-NY9ECY2SSMYW8W5XK7DS/WRR-CERTIFICATE-EXAMPLE.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682908498-A9PX6EALBLHVCH9DL6CU/WRR-CERTIFICATE-NDPS.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943604651-BOJYTQFAS565XJOHP6U8/WorldRiverRun-1.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682561701-21ESFNLMO3BCOLZHCB0H/%23WorldRiverRun_Campaign+for+Mina+Guli_02.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682567431-L2RF7P703X68ZYM61SHJ/%23WorldRiverRun_Campaign+for+Mina+Guli_06.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682726109-VFSRH3WH7RX7E1HEWH75/%23WorldRiverRun_Campaign+for+Mina+Guli_08.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682575311-HF5QAMPCZYWYE5CUMI45/%23WorldRiverRun_Campaign+for+Mina+Guli_07.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682576401-NBW82O4F072E2W9H6A2D/Screenshot+2025-08-20+at+11.34.57.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d1b14e93-fb95-401c-a178-46322a48ce7c/World+River+Run+Landing+Page+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/ultra-trail-drakensberg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625939479474-3QMF3UH176APE8QT4DUP/UTD+video+Thumbnail-02-01+copy.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/81dd4e70-3a06-441f-aae4-a89436644543/Heleen+Mills+_+Ultra+trail+drakensberg+-+utd-entry-growth+copy.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145223-XRE7AALG0TEVY0HZVT98/UTD-2021-LOGO-2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - New Ultra-Trail Drakensberg Logo</image:title>
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      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Ultra-Trail Drakensberg new finish line chute &amp; arch</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159731-7ZVETB0D44U0Y6BKVP2F/Ultra-Trail+Drakensberg+1.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Ultra-Trail Drakensberg Instagram Feed</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941677567-NEGT5JPS53MWFWUMKYUW/Ultra-Trail+Drakensberg+2.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145214-ZNB9TSDGDNLMSFT6NM6R/UTD-2021-LOGO-3.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - New Ultra-Trail Drakensberg Logo</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941503896-KHRA68ODU92D1O4SU4V2/_MP_9611.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Close up of the UTD160 Race Number</image:title>
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      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - UTD2021 Event Tee</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940693109-9UJDLBX1Z4Q0BEN9PWF0/UTD2021-521.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - UTD podium in the the branding</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941682077-FL0KAR806JBW2BPAXG7R/Ultra-Trail+Drakensberg+3.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Each race had a colour and a corresponding race bib and medal &amp; medal ribbon</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159198-INICGQCYL3C2OVRN39GM/Ultra-Trail+Drakensberg+.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Ultra-Trail Drakensberg Instagram Feed</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940648304-Q9QNRDF19O2VQCSVA4I7/UTD2021-118.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941370358-CR72HCZFBMLK4LCXG0BH/Ultra+Trail+Drakensberg-8.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Ultra-Trail Drakensberg has 5 different start lines, and each had a new arch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590581-6OHRA2S5UY8V21375E6U/Heleen+Mills+UTD+Design+3.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Graphic Design</image:title>
      <image:caption>Design for the UTD2021 event.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590351-X3O4JULOF4PJ4HMWMWMD/Heleen+Mills+UTD+Design+2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Graphic Design</image:title>
      <image:caption>Example of the graphic design I do for UTD2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111596578-J4YZ09ACEOKT1A025ICH/Heleen+Mills+UTD+Instagram+Feed+2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - Instagram Feed</image:title>
      <image:caption>Excerpt of the day to day social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940608254-LM0MAAN5X15V9Z2WPTYU/UTD2021-26.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event  brand that scales - New Finish Line Chute</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/bootlegger-coffee-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842051695-1PCZA7HRWB3P6XFN5929/Screenshot+2021-01-05+at+11.43.56.png</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Social Media</image:title>
      <image:caption>Excerpt of the Instagram feed during the time I managed the account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839215858-DFQCWV1BNCIE3EPQFPS1/BTLGR+NOV+LR-145.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Summer Menu Shoot</image:title>
      <image:caption>With the release of each new seasonal menu, I arranged a shoot to photograph all the new dishes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836157-CW2L6VEB36JLYY3SU3OV/BTLGR+April+2+LR-52.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Retail Product Strategy</image:title>
      <image:caption>Driving sales of retail product became an increasing focus. Besides shooting content for social media, I also assisted the Roastery and Sales teams to design presentations and sales documents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609840242726-JRCZN025ME0E2NZRUJM9/Bootlegger+Monthly+Herald.png</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Company Newspaper</image:title>
      <image:caption>Reinstated the company newspaper, which I wrote and designed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839219083-EIJBIX1XOML45H0VKKLL/BTLGR+SR+CLM+HR-90.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Store Shoots &amp; Content</image:title>
      <image:caption>With a growing portfolio of more than 24 stores; I made a point of continuously generating content of the different stores. This also suited the Franchising Strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838808069-571U46JBQUOLBNKQ2969/Screenshot+2021-01-05+at+11.25.37.png</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Music Shows</image:title>
      <image:caption>Organised various music shows; including Majozi and Albert Frost.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838841930-7BBAN4FSJ7Z9OSNI7TP6/untitled-7.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Winter Menu Shoot</image:title>
      <image:caption>I did most of the styling and hand modelling for our shoots :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842072385-RYM5BOU9YIHCD2LPO15O/Screenshot+2021-01-05+at+11.44.26.png</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Social Media</image:title>
      <image:caption>Excerpt of the Instagram feed during the time I managed the account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836332-Z6KCVF4PH6L2GSNYGPF1/BTLGR+NOV+LR-110.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Food Styling &amp; Shoots</image:title>
      <image:caption>Summer Menu Shoot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838815341-6GQBDY5KWDCYYTIC2YBC/Onboarding+Pack.png</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Onboarding Pack (excerpt)</image:title>
      <image:caption>I compiled an onboarding pack and brand booklet for all new staff joining the company; from office staff, to kitchen and waiters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838839196-ZOR7LKR9TOJL1ACWPLDR/IMG_8836.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Barista Champs 2019</image:title>
      <image:caption>Internal Barista competition which we hosted in the Green Point Bootlegger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838837165-04TKBWVNMWF9EU8MR3WE/BTLGR+NOV+LR-201.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Desert Menu Shoot</image:title>
      <image:caption>Bootlegger had never had a desert menu until summer of 2019. The content had to be no-frills, yet irresistible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836969-A5FHPOZMMSAGCY01PC7C/BTLGR+NOV+LR-195.jpg</image:loc>
      <image:title>Work - Bootlegger Coffee Company - Burger Promo Shoot</image:title>
      <image:caption>Shooting content specifically for promotions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/gone-outdoor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828999156-628WTXYIH6ANX18KCLVT/Insta+Post+Slide+1.png</image:loc>
      <image:title>Work - Gone. Outdoor - #Gone2Gone</image:title>
      <image:caption>A ‘semi-virtual’ trail run where participants had a month to run a set 21km trail from the Cape Town to the High Constantia Gone store. More than 2,800 people registered to run, but my estimation is that well over 3,500 people participated. Check out the posts and Story Highlights on Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771443438-QHK9H25DDD02MT8UGJUV/Gone_Race+number.png</image:loc>
      <image:title>Work - Gone. Outdoor - #Gone2Gone Race Number</image:title>
      <image:caption>Every participant who signed up for #Gone2Gone received a personalised Race Number that I auto-generated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769590280-K17D9B4A1QVU63BP5554/IMG_4173.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Store Openings</image:title>
      <image:caption>During my time at Gone, we opened 3 new stores. See Instagram Posts and Highlights of the High Constantia store opening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435066-UIT28QK16AHMD2J8O50N/Duct+Tape+and+Beer.png</image:loc>
      <image:title>Work - Gone. Outdoor - Duct Tape &amp; Beer Events</image:title>
      <image:caption>Hosted monthly repair events in the JNB and CPT stores; where we’d repair any outdoor gear free of charge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435721-ALVRMS56H7VFO5ZT28OU/Gone+search.png</image:loc>
      <image:title>Work - Gone. Outdoor - The #GoneSearch</image:title>
      <image:caption>Based on Geocaching - we hid something on Table Mountain which people had to find and take a photo with. By posting their photo on Instagram, they were entered into the lucky draw. The competition ran over Easter Weekend and was a massive success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769584978-UABFRN4ICRIBVXGQPC1G/Gone-Banners-Newsletters-camp.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - #GoneIndoor</image:title>
      <image:caption>#GoneIndoor was a Lockdown competition to encourage 'getting out' while being in at home. See Instagram Post &amp; Highlights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609833920642-ZCU4YGDBTP04M3UHJ0KQ/Micro+Adventure.png</image:loc>
      <image:title>Work - Gone. Outdoor - Micro Adventure Blog</image:title>
      <image:caption>In order to create and share more relevant (and local) content, started a micro adventure blog where anyone could submit their weekend missions. Once published, they received a voucher. To date, this remains to be the some of the most engaging content on the feed. See the blog and one of the posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609773568729-FOJFWZTU1IGOLRZAQIU1/Screenshot+2021-01-04+at+17.19.09.png</image:loc>
      <image:title>Work - Gone. Outdoor - Oceans Alive Event</image:title>
      <image:caption>Our sold-out 2019 event at Wavescape which I organised in the Two Oceans Aquarium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769585206-INUJ1YONK93Y6AV54J7N/Gone+Banners+Newsletters-08.png</image:loc>
      <image:title>Work - Gone. Outdoor - Brand Colabs</image:title>
      <image:caption>I organised various brand colabs and competitions to strengthen our ties with brands, the community and build a wider audience. This particular image was a colab between Gone. Sealand Gear, and Jack Black Beer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771421362-AEP1ZE203VRPNNR66MRW/Gone+Print+Ad.png</image:loc>
      <image:title>Work - Gone. Outdoor - Print &amp; Graphic Design</image:title>
      <image:caption>I handled all the graphic design at Gone for online, print and in-store collateral. This example is from a print ad I did for Trail Mag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828704069-FIVYXQLAM3FX875PPC6Y/Gone+Banners+Newsletters+blogpost-01.png</image:loc>
      <image:title>Work - Gone. Outdoor - Blog Posts &amp; Writing</image:title>
      <image:caption>I wrote various blogposts for Gone. Here’s an example.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771374039-LRE4GH9RXSFQIY7HZJUQ/weekly+store+runs.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Weekly Store Runs</image:title>
      <image:caption>Every Wednesday, come rain or shine, we did a group run from the store in Cape Town, and later High Constantia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769545638-UOD9RRZB4J5XZS5BPLIA/201812_CapeUnfoldsTalk_22_KQ5A6823.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Talks &amp; Presentations</image:title>
      <image:caption>I organised various talks about environmental issues, adventures, sport or activism. At this particular talk, Damien Schumann shared his story of running across the Cape Fold mountains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769592276-F6F6HEBWXJQRTUI7QDAA/IMG_7806.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Duct Tape &amp; Beer</image:title>
      <image:caption>Example of some of the repairs we did. Read my post about it here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769577163-OWWVG9F0OUC52JU84V9D/Gone+Banners+Newsletters_Three+Peaks-09.png</image:loc>
      <image:title>Work - Gone. Outdoor - Event Sponsorship &amp; Coverage</image:title>
      <image:caption>Gone supported the Three Peaks Challenge and I handled the event coverage and buildup.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/worldwaterrun</loc>
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    <lastmod>2025-08-21</lastmod>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Race Number</image:title>
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    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Certificate of Participation</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Announcement Email</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
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    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931558914-OZVSX3MEDFNLQGHFQO42/WorldWaterRun_7.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
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    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
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    <image:image>
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      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931545592-QWHARHCXJV9YV2AR7RTX/WorldWaterRun_3.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931542226-4C7PDQ1FQEJ00OTNLEC5/WorldWaterRun_2.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/dac8a500-bf84-4732-bfd6-115a02023e69/World+Water+Run+LAnding+Page+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/rhino-peak-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
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      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755710010718-38FEP1NJ8H1FPZP18L23/Rhino+Peak+Challenge+Social+Media+2019+-+2021+4.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755709981250-NC5436NLFMYT5RTJL71O/Rhino+Peak+Challenge+Social+Media+2019+-+2021+2.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Rhino Peak Challenge</image:title>
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  </url>
  <url>
    <loc>https://www.heleenmills.com/work/giants-cup-trail-run</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934186655-AKVHYT2SB7HJOXUV1ZW5/TGC-LOGO-03.png</image:loc>
      <image:title>Work - Giants Cup Trail - The new redesigned Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934198219-A9J82ZCOXV6W7E18KRQ6/TGC-LOGO-04.png</image:loc>
      <image:title>Work - Giants Cup Trail - The new redesigned Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934253218-CEG4C7VNVAZ1SXU6HCLT/GiantsCup-11.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Name tags &amp; Race Number</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934242740-DDJL75OSBUGC827AO9RZ/GiantsCup-1.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Writs bands matching the brand colours.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934340934-091W393XU1NCHPZ4DV6E/GiantsCup-39.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Wrist bands are worn long after race day - a great marketing tool</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847636-HRQDBOIWJ0DDRD7CMF8Q/Giants+Cup+Trail-15_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934363660-BJ5OXG8UY6ZJX34587VW/GinatsCup-112.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Redesigned medals and medal ribbons.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847956-852CTOXUR0O8PPZZ5P44/Giants+Cup+Trail-50_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727849941-4V2PL36LT3497PQUNI7S/Giants+Cup+Trail-55_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b945faf1-8e5d-4ca3-964c-4db5862f5acb/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+01.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d7e19485-49d0-454a-ba7e-d204b280b796/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+02.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c1ee4376-5b0b-4ca1-b7b7-5bdcb5e4d685/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+03.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724516942-POY1L56ID251K0T9629L/Giants+Cup+Website+copy+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Website Home Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724517415-ZCKQ6SQNLANF2YM7NPBM/Giants+Cup+Trail+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Trail Run Event Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724964530-4XZ0ZGLZ1D1AWV0KNEOO/HIking+Giants+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Hiking Giants Web Page</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/plogathon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132501898-R4NX2XNVF6AC73ZASCAW/Plogathon-Social-01.png</image:loc>
      <image:title>Work - #Plogathon - Campaign Announcement</image:title>
      <image:caption>Design by Marize Engelbreght.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132709661-DPJV6D476385I5ARMNHU/Screenshot+2021-01-08+at+20.43.41.png</image:loc>
      <image:title>Work - #Plogathon - Social Media</image:title>
      <image:caption>Excerpt of the Instagram Feed during the 3-day #plogathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212625686-V90HVSYBTPR482C50MQU/Plogathon+Instagram+Post+1.jpg</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Instagram post by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131873237-6PQHE465RBQ9Z8ABZIHQ/129733677_4182532541775480_1022455089666094471_o.jpg</image:loc>
      <image:title>Work - #Plogathon - Community</image:title>
      <image:caption>#plogathon participants in the Philippines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212639538-O4YFRL3JOS9IFF0Y3L6E/Plogathon+Instagram+Post+5.jpg</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Instagram post by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213046844-UJB814N95ICZDT56STNB/Plogathon+Twitter+Post+6.png</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Tweet by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131878559-3PMQU28ZWLQP1GGEXA2W/File_000.jpeg</image:loc>
      <image:title>Work - #Plogathon - Community</image:title>
      <image:caption>A #plogathon participant in Philippines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131893678-PTSW3A7OLIZL9EJ0EHPX/File_006.jpeg</image:loc>
      <image:title>Work - #Plogathon - Community</image:title>
      <image:caption>#plogathon participants in Philippines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131917387-JHF8BDV4D3XCA9B1WMBL/File_028.jpeg</image:loc>
      <image:title>Work - #Plogathon - Community</image:title>
      <image:caption>#plogathon participants in Johannesburg, South Africa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132000178-UXY8V8UH3YIWZ1JO1JAC/Plogathon+Image+2.png</image:loc>
      <image:title>Work - #Plogathon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132014316-C11V55MEWUBRYP7VO9L4/Plogathon+Image1.png</image:loc>
      <image:title>Work - #Plogathon - Design</image:title>
      <image:caption>Basic graphic design I did for the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132687353-DTD1CCIP5OJ6SVH4L5MM/Screenshot+2021-01-08+at+20.43.31.png</image:loc>
      <image:title>Work - #Plogathon - Social Media</image:title>
      <image:caption>Excerpt of the Instagram Feed during the #plogathon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212790919-783HYWLCUSML2W01JSTC/Plogathon+Twitter+Post+1.png</image:loc>
      <image:title>Work - #Plogathon - Marketing Automation</image:title>
      <image:caption>Example of how we auto tweeted the certificates to participants with Twitter accounts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132064967-TMKY66ETXPTFZ54N0IW9/Plogathon-PloggedTogether-Instagram.png</image:loc>
      <image:title>Work - #Plogathon - Campaign Graphic</image:title>
      <image:caption>People in more than 40 countries joined the #plogathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212627918-PRE3Y1SAC1CBHZ4YETYM/Plogathon+Instagram+Post+2.jpg</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Instagram post by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213055380-94QW1KEAKYGEFRB15XUN/Plogathon+Twitter+Post+5.png</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Tweet by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212813920-QYB5XB95SEELB8V5PEPS/Plogathon+Twitter+Post+2.png</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Tweet by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132597603-SG600I0SY2W5HAHVG9S0/Plogathon-Story-02.png</image:loc>
      <image:title>Work - #Plogathon - Campaign Announcement</image:title>
      <image:caption>Design by Marize Engelbreght.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212634763-1JIY2Z8VK6EBZ4UDCHZD/Plogathon+Instagram+Post+4.jpg</image:loc>
      <image:title>Work - #Plogathon - Community Post</image:title>
      <image:caption>Instagram post by a #plogathon participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132599801-Q4EUON7VPM4ZJ5FLCKSX/Plogathon-ThankYou.png</image:loc>
      <image:title>Work - #Plogathon - Marketing Automation.</image:title>
      <image:caption>The certificate which we auto generated for each participant. Design by Marize Engelbreght.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/sikhaba-i-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285488608-8AAVVSPUVP256I86C0AS/%23TeamSikhaba+Case+Study+Heleen+Mills.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722241798-9PAL3G88AFAMJD403EJX/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+_Sesotho.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722229336-QR163CUESHVPFWEJN716/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+2.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722232049-WN9YIOZLVTAGWNMZMVVN/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+3.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722236231-DWUVHPWMNP9VAG9WUVIB/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+4.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722253463-Z9ZCTAVNYJAVM1TA1ASJ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_English-10.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722261677-2FETNU3J1M4XU4GPW128/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Ndebele.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722274824-9YHJGO8ZGBAF0C7J40AQ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Sepedi.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722281140-EM4PRLVG84NHW34WDZ19/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Setswana-11.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722288737-Z03146018FK3F37XWBIG/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Xhosa.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content</image:title>
      <image:caption>Great to see accounts like EskomsePush get behind the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Campaign Endorsement</image:title>
      <image:caption>Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285471556-9C7LUIDN75UKMR6ECFDP/%23TeamSikhaba+Case+Study+Heleen+Mills+3.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285472376-G1BS4U9WWSYS5CCXPQ58/%23TeamSikhaba+Case+Study+Heleen+Mills+4.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473942-WUVCZDICN29ND8AD548D/%23TeamSikhaba+Case+Study+Heleen+Mills+6.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Instagram Tags</image:title>
      <image:caption>I created a content pack that was shared with all stakeholders. Great to see the content being used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer &amp;  Campaign Endorsement</image:title>
      <image:caption>We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Kaydee is Goal Keeper for the SA under-20 team.</image:title>
      <image:caption>We asked various soccer personalities to share their advice on how to shibobo the virus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Fan Art</image:title>
      <image:caption>The #TeamSikhaba campaign also got fan art submitted :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer &amp; Campaign Endorsement</image:title>
      <image:caption>We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content</image:title>
      <image:caption>Great to see Vodacom Soccer account use the campaign narrative in their content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712820986-J0GXNKI09SVDWLBE4T9E/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__01_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712821123-NIO85GR9W9D0GJ74TGTS/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__02_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712824435-UR4JVRPWNUJEH1JGCGIR/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__03_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712825444-IXA5KZDBHT25623CG1HV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__04_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712827550-PSVAZTV4G018NH63V8P6/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__05_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712829072-Q2NV5J1YEBLT74D4XTAB/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__06_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712830756-69XGD11CKN35OKRCDE2V/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__07_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712833097-3PINJA6PP74LSWHWHSQV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__08_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712834122-ZDBGDEU2KWM7UMV9EJ13/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__09_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712836311-17L88Q94T9SIII2MXSXF/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__10_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712838495-6VDVWR43X95E1WOECBIX/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__11_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712840002-B5JKBT4J3XOFCIERQDAY/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__12_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/sani-stagger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222335-YS322BP45LZUOWWZP1HI/Sani+Stagger+Instagram+Feed+Heleen+Mills+2.png</image:loc>
      <image:title>Work - Sani Stagger - Race Coverage</image:title>
      <image:caption>Excerpt of the Instagram Feed from Race Day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949224273-U7K0OFQNJRZ5IB7C7I91/Sani+Stagger+Instagram+Feed+Heleen+Mills.png</image:loc>
      <image:title>Work - Sani Stagger - Instagram Feed</image:title>
      <image:caption>Excerpt of the Instagram Feed during the race build up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222168-88CYI74ATSDPPLDWKPI3/Sani+Stagger+Instagram+Feed+Heleen+Mills+1.png</image:loc>
      <image:title>Work - Sani Stagger - Instagram Feed</image:title>
      <image:caption>Excerpt of the Instagram Feed during the race build up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703526350-47C7GW9OX0QR0Q94CFJ3/%C2%A9XavierBriel_SaniStagger2019_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703527032-PP13ZW0T0QDAYIHOFD93/Sani+Stagger+_+Photo+by+Kirsten+Oliver+2019-7342_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703531327-EP9QFQ3WSDP3A8IS74R5/Sani+Stagger+_+Photo+by+Kirsten+Oliver+2019-8427_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703543686-O2HZPLWPCBG6V9L5YEIT/Sani+Stagger+_+Photo+by+Xavier+Briel-10_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703542464-XLJVJ6GRPE2RV6CAAY4I/Sani+Stagger+_+Photo+by+Xavier+Briel-25_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703545144-WPXMKWW7CSTLS8YCL3CW/Sani+Stagger+_+Photo+by+Xavier+Briel-58_web.jpg</image:loc>
      <image:title>Work - Sani Stagger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725068644-AB1EHCPR4RP0HRLSNSS6/Sani+Stagger+Website+by+Heleen+Mills.png</image:loc>
      <image:title>Work - Sani Stagger - Sani Stagger Home Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725069888-ZES7ZMU2BJP65I8FTLTY/Sani+Stagger_42.2km++Website+by+Heleen+Mills.png</image:loc>
      <image:title>Work - Sani Stagger - Sani Stagger Marathon Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725071823-BWVTV79BNIGDA557WDU5/Stagger+Trail++Website+by+Heleen+Mills.png</image:loc>
      <image:title>Work - Sani Stagger - Stagger Trail Page</image:title>
      <image:caption />
    </image:image>
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    <loc>https://www.heleenmills.com/work/sweat4soap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852682633-LY3V5GF02WCBCRTMSUJM/IMG_20201015_165334_846.jpg</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Content</image:title>
      <image:caption>A #sweat4soap runner in Kenya.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680117-6KV66PMCE02GEH8AEZXB/%23Sweat4Soap+Flyer+Facebook.jpg</image:loc>
      <image:title>Work - #Sweat4Soap - Whatsapp and Outreach Flyer</image:title>
      <image:caption>The flyer we designed to be distributed via Whatsapp during our outreach phase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852678259-T2CS6WEE1V6371HUD6JP/%23sweat4soap+Race+Bib+2+copy.png</image:loc>
      <image:title>Work - #Sweat4Soap - Race Number</image:title>
      <image:caption>Everyone who signed up was immediately sent a race number. The number was designed by Andrew Hall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799797-KEDNXEH2O1DTOV22DFLG/Sweat4soap+Instagram+feed.png</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Feed</image:title>
      <image:caption>Excerpt of the feed during the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852681317-88NXVOC6P58LUFCVVWOT/IMG_9324.jpg</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Content</image:title>
      <image:caption>A #sweat4soap runner in South Africa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852696644-ZM9K3BTPV60K1OT9E5MJ/Sweat+4+soap+assets+india-23.png</image:loc>
      <image:title>Work - #Sweat4Soap - Paid Ads Graphic</image:title>
      <image:caption>Example of the images I designed for Facebook and Instagram ads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852684694-VDKX76EPMV9E2D7NGXCO/Screenshot+2020-10-19+at+17.44.07.png</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Content</image:title>
      <image:caption>A #sweat4soap runners from USA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852686210-V8E4JMLRUT3OUBT1D6LT/Screenshot+2020-10-19+at+17.44.45.png</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Content</image:title>
      <image:caption>A #sweat4soap runners from the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680633-BBAC1P9X4SS6WDLPOBXP/africa+IG+story-24.png</image:loc>
      <image:title>Work - #Sweat4Soap - IG Storie Ads</image:title>
      <image:caption>Example of some of the IG story ads that we ran.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799675-LV6DEEWQGKGSP35SY0VG/Sweat4soap+Instagram+feed+2.png</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Feed</image:title>
      <image:caption>Excerpt of the feed during the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852693337-NI90YZWHMO0GVOPJZXAH/Sweat+4+soap+assets+%5BRecovered%5D-23.png</image:loc>
      <image:title>Work - #Sweat4Soap - Design</image:title>
      <image:caption>Example of the graphics / images I designed for email and social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852697111-3EUY53M1E6DIBCTHUVNE/WhatsApp+Image+2020-10-10+at+18.53.30.jpeg</image:loc>
      <image:title>Work - #Sweat4Soap - Social Media Content</image:title>
      <image:caption>#sweat4soap runners in Johannesburg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/ultra-trail-cape-town</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911172859-WMVYJIDWMTUKYNQBGGXN/MVDM_UTCT-28.11.2020-177.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Race Coverage</image:title>
      <image:caption>Capturing one of the leading ladies as she comes into the half way aid station.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176672-B76X38SNXSM611PX8JHJ/UTCT+Social+Media+Feed+3.png</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Instagram Feed</image:title>
      <image:caption>Excerpt of the Instagram Feed during the race buildup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928510165-660D2YAHKXLXI9WO4YR5/IMG_5388.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Competition</image:title>
      <image:caption>Instagram Stories to announce the competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171429-T49E3DSSSNQ94PBL7V9K/MVDM_UTCT-28.11.2020-54.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Race Coverage</image:title>
      <image:caption>Running in with the race leader and capturing him as he comes into the half way aid station.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928513660-E5Q47NGSFOXN0A22LP86/IMG_5393.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Instagram Stories</image:title>
      <image:caption>Series of stories sharing the history of Platteklip Trail. Click HERE to view the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176795-6SCJ1G1PUR0LUDJUVDEM/UTCT+Social+Media+Feed+4.png</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Instagram Feed</image:title>
      <image:caption>Excerpt of the Instagram feed during the build up to race day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171096-342L4JR76CTHAEOSDY44/MVDM_UTCT-28.11.2020-92.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Race Coverage</image:title>
      <image:caption>Interviewing one of the leading ladies in the aid station.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928999159-KWINY1F8OXTF9HP87FV5/IMG_5389.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Competition Reminder</image:title>
      <image:caption>Insta Story Reminder that the competition is closing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946178591-3JAUDJ0FA119NC8G3DKG/UTCT+Social+Media+Feed+1.png</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Race Coverage</image:title>
      <image:caption>Excerpt of the Instagram feed on race day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928515253-JLN3AUSAR6KR8BAAX1TU/IMG_5395.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - IG Story about the Atlantic Loop</image:title>
      <image:caption>Series of stories sharing the ins and outs of the one Race Loop. Click HERE to view the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946177922-PZ2JL06087XBZ4OQAL0O/UTCT+Social+Media+Feed+2.png</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Race Coverage</image:title>
      <image:caption>Excerpt of the Instagram feed on Race Day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928514516-Q7WTPSFJ0PI1ND3BZBAC/IMG_5394.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Instagram Story</image:title>
      <image:caption>This was a series of stories telling the history and legacy of the infamous Smuts Track. Click HERE to view the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928506906-WY98Q3KU6FKG4ASB9BAX/IMG_5383.PNG</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Atlantic Loop</image:title>
      <image:caption>Post sharing info about the Atlantic Loop. Click HERE to read the post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928503493-1B7LYZ0RBP1P2WNADZOF/IMG_5380.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Instagram Post</image:title>
      <image:caption>A post on Platteklip History.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928511689-B4HY2G8ZC72RUMHGK3NH/IMG_5390.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Competition Stories</image:title>
      <image:caption>Template to share the submitted stories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928509864-V98CPF5QB754DWU9OYDO/IMG_5386.jpg</image:loc>
      <image:title>Work - Ultra-Trail Cape Town - Devils Loop</image:title>
      <image:caption>Post sharing info about the Devils Loop. Click HERE to read the post.</image:caption>
    </image:image>
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