https://www.heleenmills.com/blog daily 0.75 2026-03-26 https://www.heleenmills.com/blog/georgemut-race-report monthly 0.5 2025-08-09 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c02645ec-c674-4ce9-bb25-e634b6dc3ea4/Screenshot+2022-06-20+at+12.38.53.png Blog - George MUT 42.2km Race Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/9b69298c-0ae0-4a31-afb8-f6683da29337/Screenshot+2022-06-20+at+12.38.08.png Blog - George MUT 42.2km Race Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heleenmills.com/blog/how-not-to-bonk-while-running monthly 0.5 2025-08-08 https://www.heleenmills.com/blog/lockdown-trends-in-south-africa monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426527447-4EH8NZBUV6WYTHE3ZQAY/image-asset.png Blog - 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Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426637285-PUFDVHD7PT3JALXRU0D5/Screenshot+2020-04-09+at+12.02.47.png Blog - Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427913509-GY1T03DKQROYG4RBJXWH/Screenshot+2020-04-09+at+12.24.46.png Blog - Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426672268-OWY5IQSDONNWPS605T6Q/Screenshot+2020-04-09+at+12.02.54.png Blog - Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427738506-TYKHNHWF0245BX7JRKA3/Screenshot+2020-04-09+at+12.19.27.png Blog - Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427650660-90MAKIFK7JL7NHAR8ZGD/Screenshot+2020-04-09+at+12.19.38.png Blog - Lockdown Trends in South Africa (and worldwide). https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427688567-I7VDPD9CHZUJKHFJT3C5/Screenshot+2020-04-09+at+12.19.44.png Blog - Lockdown Trends in South Africa (and worldwide). https://www.heleenmills.com/blog/trail-running-lingo monthly 0.5 2025-07-30 https://www.heleenmills.com/blog/vitamin-d monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1540973912809-RLXK2ZPN0VJPELN5PXPO/vitamin+D Blog - This is how I bio-hacked my Vitamin-D level and why you should do it too. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1540983964937-L9RDLJSRSRUXB2QWK1AJ/Vitamin+D Blog - This is how I bio-hacked my Vitamin-D level and why you should do it too. https://www.heleenmills.com/blog/countries-i-have-visited monthly 0.5 2025-08-09 https://www.heleenmills.com/blog/heavy-chef-talk monthly 0.5 2025-07-30 https://www.heleenmills.com/blog/2017/12/3/how-i-became-a-cabin-crew-for-qatar-airways monthly 0.5 2025-08-09 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760615321-G7NQPZ2NI45AQ0XF6I3L/DSC07134.JPG Blog - 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Why podcasts can change the world. Our tape-player looked exactly like this. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1515328339538-4BWK879MHTTLZGNFI2NY/Heleen+storieman+kasette.jpg Blog - Why podcasts can change the world. The Cassettes https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1515328342875-T06ENB6GVNMYS6BT41ZZ/Heleen+storieman.jpg Blog - Why podcasts can change the world. 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This photo does not do it justice. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321153997-F3JK79C5BHAS9JNZEQI1/IMG_5045+2.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321209939-SXD5MGAI09II42IG1CTN/IMG_4896.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321228444-JUQ7XYOUV9ILYBQDTMMW/IMG_4900.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325782163-6N4H8QEE24Y6BDYKRMPX/IMG_4998.jpg Blog - 30 cool things that happened while I was 30 On the highest point in the UAE. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511294061468-SDGAZR1WJ2MSRENTWH65/IMG_7145.JPG Blog - 30 cool things that happened while I was 30 Clinky! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293861027-O3DLFUU8F2UQYM9JI2UL/2017-11-21+21.45.47.jpg Blog - 30 cool things that happened while I was 30 Yes! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321586745-3GMUFJZBMIF24PM5IY7Y/IMG_6162+2.JPG Blog - 30 cool things that happened while I was 30 The Strip. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321623172-C12P5TOWKTAZJ6NDIMYF/IMG_6056+2.JPG Blog - 30 cool things that happened while I was 30 Trump Tower Selfie. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511294191413-FW21D8CS43YYVVGGKX6L/IMG_6730.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321698056-T809CPQ8248Q2BRVCY3V/IMG_6718+2.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325695877-W3P85A0XZJ4FUPG8GRC1/2017-11-21+21.45.20.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511295379358-2AW507Q3FY8R6DPF8QBX/IMG_6967.JPG Blog - 30 cool things that happened while I was 30 Sunset from the houseboat. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321766536-ZQBPK0C3EGPI26RIDPO1/IMG_7112+2.JPG Blog - 30 cool things that happened while I was 30 Our houseboat. My hammock out in front. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321811454-OKM0H1IG9CAN54NFFBQ2/IMG_7125+2.JPG Blog - 30 cool things that happened while I was 30 Houseboat office. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511326532760-MS8J6V2YS0K35AF45X96/Mina%2BGuli%2B%23Run4Water.jpeg Blog - 30 cool things that happened while I was 30 That's our boat. Photo credit to Rich Hamman and Kelvin Trautman. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383419406-7FWQAKX8E1UKNLQXCA6P/IMG_7067+2.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383403260-XWVZ1194P978U71GAXPG/IMG_7336.PNG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383429584-U314KTNBMZA5YZ9V2CAZ/IMG_7362.PNG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369124494-YYCX9H52SLYS7ZKQFNNL/IMG_4310.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369190283-KYTJTIOOD8NLALXVJHD7/IMG_7527.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369203599-WJQRK5MCLS21CGFG4HM3/IMG_7535.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322910070-YFW2WEIYH8WCRPQXVYN2/2017-11-22+05.54.18.jpg Blog - 30 cool things that happened while I was 30 I know it looks small. It's not. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323804603-EPQ5Y7M9MZPWKSQ657VV/IMG_8165.JPG Blog - 30 cool things that happened while I was 30 Busiest river in the world. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322868706-6ZDCRUV4KQ59VYMSAOS2/KT_170413_untitled+shoot_untitled_FullSizeRender+3.jpg Blog - 30 cool things that happened while I was 30 View from our house. Insanely beautiful! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324326838-IWFJW3L5GEVY1MXAV31W/IMG_8175.JPG Blog - 30 cool things that happened while I was 30 Hello Yangtze river! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322712349-336BKUH1Y3VA75WUUVNO/2017-11-21+21.44.10.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322697484-G7E5MIJ80PTJBX4JIDFR/2017-11-21+21.44.22.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322683896-86CQ9U6OOTXHHWKOGAZQ/2017-11-22+05.48.00.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511326775444-18RJTZ08QYZ70HB1EJ7W/17991922_10154639301061656_4190300864972678285_n.jpg Blog - 30 cool things that happened while I was 30 He is the founder of Fenton Communications. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369903092-O76YK99VU6CSABKCVL4W/IMG_8697.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370055754-29RKWD8CRK5FT2JP1XJ6/IMG_8777.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370039396-5CNSIHIQFMUSJ9W5NGLU/IMG_8781.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370099929-4D9U704IBW27IHQBAZDP/IMG_8863.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370130415-MMYKKVLSC4H86ZR42VJ0/IMG_8881.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370178398-420MNSKHZCNE2KI86PJJ/IMG_8997.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322593203-AKEA06QD8VNYHP7IEE78/KT_170601_untitled+shoot_untitled_IMG_9742.JPG Blog - 30 cool things that happened while I was 30 Meeting Mayor, Patricia De Lille, during our 100km run campiagn https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322543703-FY8ABMIV3RRHAKJSKWQ8/KT_170602_untitled+shoot_untitled_IMG_9810.JPG Blog - 30 cool things that happened while I was 30 Finishing our 100km run, 24 hours after we started on top of Lion's Head. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511380961964-IFOKNIASRT9A6F14LAT1/IMG_0816.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511380955386-DIKVLVIC6PN2C9UI9PXQ/IMG_0777.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323450195-7KAHBMXWO2M8743DGNGL/IMG_2974.JPG Blog - 30 cool things that happened while I was 30 Pre presentation selfie. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324453233-HFC2DTBFMT8B4013R8ZT/IMG_2986.PNG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323560321-5N8TQA9R3W4O4SE8G53J/IMG_2977.PNG Blog - 30 cool things that happened while I was 30 Presentation. Thanks Rory for the photo. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324479633-U8Z1MI767RDUV6QA5PAO/IMG_3149.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324518877-K55G6230R6RCW7W548LC/IMG_3173.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324553498-L0Q3K8SSBDE8VKOPO46K/Screen+Shot+2017-07-03+at+2.00.30+PM.png Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322002363-DXHFZWS69M8JJPHNYU0C/Screen+Shot+2017-11-12+at+6.06.58+PM.png Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322034495-4JD96606I6S8E7Q4MKU9/IMG_2768.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324787159-YAWHIF5MVSXS1ZBYFO33/Screen+Shot+2017-11-22+at+06.25.25.png Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324775104-HS79JWLAMZO06RF7BRT5/Screen+Shot+2017-11-22+at+06.24.48.png Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325553532-OO8YR4NOJMP1Z6UQZAGW/2017-11-22+05.45.36.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325553856-DTATRGGQUT7Z1ENI7LML/2017-11-22+05.45.48.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325556514-Y7KWBJ7T5N9324DWNZXQ/2017-11-22+05.45.57.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324861191-RQ9Z0E13HKY4F92UB9IV/2017-11-22+05.45.14.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382592440-BQYA420MRZXP43KIFB5P/IMG_1511.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382644871-C4FCJVMJIMJBXD32ZFF2/IMG_1505.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382964229-GLYG9L0WLCRWWO0E95K9/IMG_2033.JPG Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382026312-U4KGY98ZDSVLVG5UHELR/Screen+Shot+2017-08-20+at+7.42.16+AM.png Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511381783521-LJOO1UA5JSDP0JHPIJJE/IMG_1756+2.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324976510-NTO9JTP9PUW80U8CHA4W/IMG_2558.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293797962-DUW682F7KW78Q0KUIFXB/2017-11-21+21.48.40.jpg Blog - 30 cool things that happened while I was 30 The last pizza I ever ate. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293781705-H8BGPPQ0XNBF1CSVMOUS/2017-11-21+21.42.44.jpg Blog - 30 cool things that happened while I was 30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511381199209-Q3GGB35OBMNCC0IDO4ZJ/IMG_0681.JPG Blog - 30 cool things that happened while I was 30 https://www.heleenmills.com/blog/marathon-with-no-training monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503581927-6WKHDU1XR7F9CW2W3CBM/Screen+Shot+2017-11-12+at+6.05.35+PM.png Blog - How to run a marathon with no training. - 500m. Feeling strong. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503616993-C0XMU8LZ0NOEKEGT7W9H/Screen+Shot+2017-11-12+at+6.06.36+PM.png Blog - How to run a marathon with no training. - 30km. Wheels starting to come off. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503617714-RIU47F9GBGZ827UIUGH4/Screen+Shot+2017-11-12+at+6.06.16+PM.png Blog - How to run a marathon with no training. - 40km. The death march. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503602820-Z7KMLQ14UGA0XAY3EMOY/Screen+Shot+2017-11-12+at+6.06.01+PM.png Blog - How to run a marathon with no training. - 42km. Digging deep for a final trot. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503633764-GP2PF805C8KO54A73EY2/Screen+Shot+2017-11-12+at+6.06.58+PM.png Blog - How to run a marathon with no training. - 42.2km. The blue mat! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503632551-I32QFWKY4QDSNAPBNAYM/Screen+Shot+2017-11-12+at+6.07.15+PM.png Blog - How to run a marathon with no training. - Celebratory hug! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503488734-IPO8UWQ45BG4VEWE8697/IMG_2768.JPG Blog - How to run a marathon with no training. - Done. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503564340-L0L438O7SPBXOFF33BZ4/IMG_DAC2A46B6739-1.jpeg Blog - How to run a marathon with no training. - Post race relaxation on Clifton 1st. https://www.heleenmills.com/blog/expedition-social-media monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884042423-YGRSNS511CVATP0WPV1I/Heleen+Mills Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884093185-U5DF2D8YEGFTT5KWAJRY/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Preparing for Facebook Live on the Amazon, in the rain. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884155756-2SVDX2GRI35YW2KVI9WE/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Drenched in the Amazon. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885028770-YGLJRD6AB93V215CMPQI/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks England. Working, while the team drinks beer. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884956329-CEB79JSRK3PXWJF08ZTY/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Mobile office on our house boat in the Amazon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884902547-7LBZ9H4C6IDA0S50NCY9/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks A small patch of 3G next to Lake Mead, Nevada. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885167886-LSMQIUI0ZLTRRHRDXGAM/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Fell asleep mid-tweet https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885331138-FXGRP5V4GUBR6WHQ7QI1/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Using every opportunity to either work or sleep https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885266016-VXI4V1ZFBJU9JT47SG16/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Air Masks in Shanghai https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885202802-BBD226WPOGPT9EUTY1BM/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Working in the support car. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885508019-WHFGF1J9K9U2HWSENZD8/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Fireside in Oz. Before the huge moth descened https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885397142-0JJWP7TCYK84KAR4DKK3/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Trying to ignore the howling coyotes in Nevada. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885628205-81UYCM43BZR39SPPYU7Q/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Mobile office in Brazil. It was so hot and humid. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886392808-A69N38UG9WEQNIPS2M2D/WhatsApp+Image+2017-05-19+at+09.15.07+%2812%29.jpeg Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks When the Facebook Live failed. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885774191-13DR1H09NII8RHFU53J5/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Melbourne Airport. Struggling to upload a video. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886420471-8ANFNTCAMOGRZE37T2UK/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks In Oz: a 60mins drive at midnight for LTE. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886491203-RQMTPMGH1855GFM5JL3S/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Day 39 of 40. Exhausted. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886533620-LR7TXO1U1HNN1D821BWT/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Route finding mid run. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886677084-RSW0ESINVJH06I3LV32H/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Content and story is king. Even 40m high up, mid-air. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886971536-XXJA7JKPN71JNUZB1SF3/Heleen+Mills+Social+Media Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks Hello Mom, I'm okay! https://www.heleenmills.com/blog/how-i-learned-to-play-harmonica monthly 0.5 2025-08-09 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1500324677294-C18W614JM1M06JMT4L8Q/Heleen+Mills+Harmonica Blog - How I learned to play the Harmonica in 30 days. My Christmas Party performance. https://www.heleenmills.com/blog/documentaries-teaching-you-how-to-design-marketing-campaigns monthly 0.5 2025-08-09 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499891032007-HSHVDB85IYN441SURH30/image-asset.jpeg Blog - What Netflix can teach you about campaigning. https://www.nytimes.com/watching/titles/emmanuel-macron-behind-the-rise https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499891264620-9OHZO2HUO9C6MK4FOG0C/image-asset.jpeg Blog - What Netflix can teach you about campaigning. https://www.heleenmills.com/blog/category/Learning monthly 0.5 https://www.heleenmills.com/blog/category/Water monthly 0.5 https://www.heleenmills.com/blog/category/Running monthly 0.5 https://www.heleenmills.com/blog/category/Work monthly 0.5 https://www.heleenmills.com/blog/category/Gluten+Free monthly 0.5 https://www.heleenmills.com/blog/category/Bio+Hacking monthly 0.5 https://www.heleenmills.com/blog/category/Experiments monthly 0.5 https://www.heleenmills.com/work daily 0.75 2025-08-21 https://www.heleenmills.com/work/2025/8/14/building-reteti-elephant-sanctuary-adoption-platform-with-no-code-automation monthly 0.5 2025-08-21 https://www.heleenmills.com/work/african-parks-digital-fundraising-workshop monthly 0.5 2025-08-20 https://www.heleenmills.com/work/worldriverrun monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681239941-YLV1DJO02Q4M8YV05LA2/%23WorldRiverRun_Campaign+for+Mina+Guli_26.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681260381-VNQCWDE94O56DKSTIEAT/%23WorldRiverRun_Campaign+for+Mina+Guli_27.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681148882-NQFQF4D7T7SN3J2TOJVC/%23WorldRiverRun_Campaign+for+Mina+Guli_02.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681188715-A53UKS1SSW5KPKBMAMSY/%23WorldRiverRun_Campaign+for+Mina+Guli_14.PNG Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681152281-47Y3NR9Q17F0TA9TOIKJ/%23WorldRiverRun_Campaign+for+Mina+Guli_05.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681153009-NU2GS0YD4S3EIVT5AART/%23WorldRiverRun_Campaign+for+Mina+Guli_06.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681260226-DA6D3D6EZE3J4Q811DR6/%23WorldRiverRun_Campaign+for+Mina+Guli_28.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681150760-Z0D9WUHGUS3IUQSJUF9D/%23WorldRiverRun_Campaign+for+Mina+Guli_03.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681149344-OX3SWJVW4HWG6F5OOTBA/%23WorldRiverRun_Campaign+for+Mina+Guli_01.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681199225-2YYZLOW9F7SYNQ67EUYN/%23WorldRiverRun_Campaign+for+Mina+Guli_16.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681263776-UDK0PU4K55LA8MK54QTC/%23WorldRiverRun_Campaign+for+Mina+Guli_30.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681156919-7IKDZ249AKESVMJHFJO8/%23WorldRiverRun_Campaign+for+Mina+Guli_10.jpeg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681158274-TFAIJ4GJHC531ZIO71ST/%23WorldRiverRun_Campaign+for+Mina+Guli_11.jpeg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681178670-MHTMW74NHN9KB0HKZL9A/%23WorldRiverRun_Campaign+for+Mina+Guli_13.PNG Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681266315-HM2HR1LK6VD8E0U6PXGF/%23WorldRiverRun_Campaign+for+Mina+Guli_31.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681156279-W1BDFC5TIFQDAXBWAE2B/%23WorldRiverRun_Campaign+for+Mina+Guli_09.jpeg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681206759-KPPB0WQFBF2KX3942F5Q/%23WorldRiverRun_Campaign+for+Mina+Guli_17.jpeg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681218752-D4QBNLC9UD6XSROCLX9Z/%23WorldRiverRun_Campaign+for+Mina+Guli_20.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681235434-YXU61K0LXXOCOBE8F0YX/%23WorldRiverRun_Campaign+for+Mina+Guli_25.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681269711-4KKZB0SEOF7SKWSWE9Y7/%23WorldRiverRun_Campaign+for+Mina+Guli_32.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681271138-HHECFQGIVNCJ7B7YNEDM/%23WorldRiverRun_Campaign+for+Mina+Guli_29.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681271759-CWCWMLCVWRXJE05F9XR2/%23WorldRiverRun_Campaign+for+Mina+Guli_33.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681272805-3Q7GW79V9P3B9UBQMJYW/%23WorldRiverRun_Campaign+for+Mina+Guli_34.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681151263-E0DC96V0425YH6H0SQ96/%23WorldRiverRun_Campaign+for+Mina+Guli_04.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681273727-FFO5CNX3JCUEZ81RBDCK/%23WorldRiverRun_Campaign+for+Mina+Guli_35.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681274561-Y10I70U59B99JTAFCIQ5/%23WorldRiverRun_Campaign+for+Mina+Guli_36.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681275366-1SIJ17JH0XTBNRIE9N4C/%23WorldRiverRun_Campaign+for+Mina+Guli_37.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681276352-FO47G5UJZPDRSCCCBQ8C/%23WorldRiverRun_Campaign+for+Mina+Guli_38.jpg Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943732243-6M3Q8KPLFO55JER3DDWM/WorldRiverRun-36.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755683506794-GBVH5OX0T2NEGL2B2PK6/WRR-STORY.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943756698-QQKA6U4J3M02M10MV53M/WorldRiverRun-35.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943711661-SSVATM9F9928AVONUHV7/WorldRiverRun-30.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682930776-NY9ECY2SSMYW8W5XK7DS/WRR-CERTIFICATE-EXAMPLE.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682908498-A9PX6EALBLHVCH9DL6CU/WRR-CERTIFICATE-NDPS.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943604651-BOJYTQFAS565XJOHP6U8/WorldRiverRun-1.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943770574-BCXLFXUVXF4CG9I2U8J2/WorldRiverRun-40.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682563292-WCRV4R1F15E0N2U8VFWZ/%23WorldRiverRun_Campaign+for+Mina+Guli_01.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682561701-21ESFNLMO3BCOLZHCB0H/%23WorldRiverRun_Campaign+for+Mina+Guli_02.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682567431-L2RF7P703X68ZYM61SHJ/%23WorldRiverRun_Campaign+for+Mina+Guli_06.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682726109-VFSRH3WH7RX7E1HEWH75/%23WorldRiverRun_Campaign+for+Mina+Guli_08.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682575311-HF5QAMPCZYWYE5CUMI45/%23WorldRiverRun_Campaign+for+Mina+Guli_07.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682576401-NBW82O4F072E2W9H6A2D/Screenshot+2025-08-20+at+11.34.57.png Work - World River Run – A Global Collaboration with WFF for Freshwater https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d1b14e93-fb95-401c-a178-46322a48ce7c/World+River+Run+Landing+Page+by+Heleen+Mills+%281%29.png Work - World River Run – A Global Collaboration with WFF for Freshwater - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heleenmills.com/work/ultra-trail-drakensberg monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145223-XRE7AALG0TEVY0HZVT98/UTD-2021-LOGO-2.png Work - Ultra-Trail Drakensberg - New Ultra-Trail Drakensberg Logo https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941688824-YV9AM73FCA1QX2QKPT4H/Ultra-Trail+Drakensberg+4.JPG Work - Ultra-Trail Drakensberg - Ultra-Trail Drakensberg new finish line chute & arch https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159731-7ZVETB0D44U0Y6BKVP2F/Ultra-Trail+Drakensberg+1.png Work - Ultra-Trail Drakensberg - Ultra-Trail Drakensberg Instagram Feed https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941677567-NEGT5JPS53MWFWUMKYUW/Ultra-Trail+Drakensberg+2.JPG Work - Ultra-Trail Drakensberg https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145214-ZNB9TSDGDNLMSFT6NM6R/UTD-2021-LOGO-3.png Work - Ultra-Trail Drakensberg - New Ultra-Trail Drakensberg Logo https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941503896-KHRA68ODU92D1O4SU4V2/_MP_9611.JPG Work - Ultra-Trail Drakensberg - Close up of the UTD160 Race Number https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940439670-A4AKYKHF363ORM37BYO1/mens+tee+orange+print+front.jpg Work - Ultra-Trail Drakensberg - UTD2021 Event Tee https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940693109-9UJDLBX1Z4Q0BEN9PWF0/UTD2021-521.jpg Work - Ultra-Trail Drakensberg - UTD podium in the the branding https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941682077-FL0KAR806JBW2BPAXG7R/Ultra-Trail+Drakensberg+3.JPG Work - Ultra-Trail Drakensberg - Each race had a colour and a corresponding race bib and medal & medal ribbon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159198-INICGQCYL3C2OVRN39GM/Ultra-Trail+Drakensberg+.png Work - Ultra-Trail Drakensberg - Ultra-Trail Drakensberg Instagram Feed https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940648304-Q9QNRDF19O2VQCSVA4I7/UTD2021-118.jpg Work - Ultra-Trail Drakensberg https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941370358-CR72HCZFBMLK4LCXG0BH/Ultra+Trail+Drakensberg-8.jpg Work - Ultra-Trail Drakensberg - Ultra-Trail Drakensberg has 5 different start lines, and each had a new arch https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590581-6OHRA2S5UY8V21375E6U/Heleen+Mills+UTD+Design+3.png Work - Ultra-Trail Drakensberg - Graphic Design Design for the UTD2021 event. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590351-X3O4JULOF4PJ4HMWMWMD/Heleen+Mills+UTD+Design+2.png Work - Ultra-Trail Drakensberg - Graphic Design Example of the graphic design I do for UTD2021. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111596578-J4YZ09ACEOKT1A025ICH/Heleen+Mills+UTD+Instagram+Feed+2.png Work - Ultra-Trail Drakensberg - Instagram Feed Excerpt of the day to day social media https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940608254-LM0MAAN5X15V9Z2WPTYU/UTD2021-26.jpg Work - Ultra-Trail Drakensberg - New Finish Line Chute https://www.heleenmills.com/work/bootlegger-coffee-company monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842051695-1PCZA7HRWB3P6XFN5929/Screenshot+2021-01-05+at+11.43.56.png Work - Bootlegger Coffee Company - Social Media Excerpt of the Instagram feed during the time I managed the account. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839215858-DFQCWV1BNCIE3EPQFPS1/BTLGR+NOV+LR-145.jpg Work - Bootlegger Coffee Company - Summer Menu Shoot With the release of each new seasonal menu, I arranged a shoot to photograph all the new dishes. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836157-CW2L6VEB36JLYY3SU3OV/BTLGR+April+2+LR-52.jpg Work - Bootlegger Coffee Company - Retail Product Strategy Driving sales of retail product became an increasing focus. Besides shooting content for social media, I also assisted the Roastery and Sales teams to design presentations and sales documents. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609840242726-JRCZN025ME0E2NZRUJM9/Bootlegger+Monthly+Herald.png Work - Bootlegger Coffee Company - Company Newspaper Reinstated the company newspaper, which I wrote and designed. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839219083-EIJBIX1XOML45H0VKKLL/BTLGR+SR+CLM+HR-90.jpg Work - Bootlegger Coffee Company - Store Shoots & Content With a growing portfolio of more than 24 stores; I made a point of continuously generating content of the different stores. This also suited the Franchising Strategy. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838808069-571U46JBQUOLBNKQ2969/Screenshot+2021-01-05+at+11.25.37.png Work - Bootlegger Coffee Company - Music Shows Organised various music shows; including Majozi and Albert Frost. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838841930-7BBAN4FSJ7Z9OSNI7TP6/untitled-7.jpg Work - Bootlegger Coffee Company - Winter Menu Shoot I did most of the styling and hand modelling for our shoots :) https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842072385-RYM5BOU9YIHCD2LPO15O/Screenshot+2021-01-05+at+11.44.26.png Work - Bootlegger Coffee Company - Social Media Excerpt of the Instagram feed during the time I managed the account. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836332-Z6KCVF4PH6L2GSNYGPF1/BTLGR+NOV+LR-110.jpg Work - Bootlegger Coffee Company - Food Styling & Shoots Summer Menu Shoot https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838815341-6GQBDY5KWDCYYTIC2YBC/Onboarding+Pack.png Work - Bootlegger Coffee Company - Onboarding Pack (excerpt) I compiled an onboarding pack and brand booklet for all new staff joining the company; from office staff, to kitchen and waiters. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838839196-ZOR7LKR9TOJL1ACWPLDR/IMG_8836.jpg Work - Bootlegger Coffee Company - Barista Champs 2019 Internal Barista competition which we hosted in the Green Point Bootlegger. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838837165-04TKBWVNMWF9EU8MR3WE/BTLGR+NOV+LR-201.jpg Work - Bootlegger Coffee Company - Desert Menu Shoot Bootlegger had never had a desert menu until summer of 2019. The content had to be no-frills, yet irresistible. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836969-A5FHPOZMMSAGCY01PC7C/BTLGR+NOV+LR-195.jpg Work - Bootlegger Coffee Company - Burger Promo Shoot Shooting content specifically for promotions. https://www.heleenmills.com/work/gone-outdoor monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828999156-628WTXYIH6ANX18KCLVT/Insta+Post+Slide+1.png Work - Gone. Outdoor - #Gone2Gone A ‘semi-virtual’ trail run where participants had a month to run a set 21km trail from the Cape Town to the High Constantia Gone store. More than 2,800 people registered to run, but my estimation is that well over 3,500 people participated. Check out the posts and Story Highlights on Instagram. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771443438-QHK9H25DDD02MT8UGJUV/Gone_Race+number.png Work - Gone. Outdoor - #Gone2Gone Race Number Every participant who signed up for #Gone2Gone received a personalised Race Number that I auto-generated. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769590280-K17D9B4A1QVU63BP5554/IMG_4173.jpg Work - Gone. Outdoor - Store Openings During my time at Gone, we opened 3 new stores. See Instagram Posts and Highlights of the High Constantia store opening. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435066-UIT28QK16AHMD2J8O50N/Duct+Tape+and+Beer.png Work - Gone. Outdoor - Duct Tape & Beer Events Hosted monthly repair events in the JNB and CPT stores; where we’d repair any outdoor gear free of charge. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435721-ALVRMS56H7VFO5ZT28OU/Gone+search.png Work - Gone. Outdoor - The #GoneSearch Based on Geocaching - we hid something on Table Mountain which people had to find and take a photo with. By posting their photo on Instagram, they were entered into the lucky draw. The competition ran over Easter Weekend and was a massive success. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769584978-UABFRN4ICRIBVXGQPC1G/Gone-Banners-Newsletters-camp.jpg Work - Gone. Outdoor - #GoneIndoor #GoneIndoor was a Lockdown competition to encourage 'getting out' while being in at home. See Instagram Post & Highlights. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609833920642-ZCU4YGDBTP04M3UHJ0KQ/Micro+Adventure.png Work - Gone. Outdoor - Micro Adventure Blog In order to create and share more relevant (and local) content, started a micro adventure blog where anyone could submit their weekend missions. Once published, they received a voucher. To date, this remains to be the some of the most engaging content on the feed. See the blog and one of the posts. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609773568729-FOJFWZTU1IGOLRZAQIU1/Screenshot+2021-01-04+at+17.19.09.png Work - Gone. Outdoor - Oceans Alive Event Our sold-out 2019 event at Wavescape which I organised in the Two Oceans Aquarium. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769585206-INUJ1YONK93Y6AV54J7N/Gone+Banners+Newsletters-08.png Work - Gone. Outdoor - Brand Colabs I organised various brand colabs and competitions to strengthen our ties with brands, the community and build a wider audience. This particular image was a colab between Gone. Sealand Gear, and Jack Black Beer. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771421362-AEP1ZE203VRPNNR66MRW/Gone+Print+Ad.png Work - Gone. Outdoor - Print & Graphic Design I handled all the graphic design at Gone for online, print and in-store collateral. This example is from a print ad I did for Trail Mag. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828704069-FIVYXQLAM3FX875PPC6Y/Gone+Banners+Newsletters+blogpost-01.png Work - Gone. Outdoor - Blog Posts & Writing I wrote various blogposts for Gone. Here’s an example. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771374039-LRE4GH9RXSFQIY7HZJUQ/weekly+store+runs.jpg Work - Gone. Outdoor - Weekly Store Runs Every Wednesday, come rain or shine, we did a group run from the store in Cape Town, and later High Constantia. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769545638-UOD9RRZB4J5XZS5BPLIA/201812_CapeUnfoldsTalk_22_KQ5A6823.jpg Work - Gone. Outdoor - Talks & Presentations I organised various talks about environmental issues, adventures, sport or activism. At this particular talk, Damien Schumann shared his story of running across the Cape Fold mountains. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769592276-F6F6HEBWXJQRTUI7QDAA/IMG_7806.jpg Work - Gone. Outdoor - Duct Tape & Beer Example of some of the repairs we did. Read my post about it here. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769577163-OWWVG9F0OUC52JU84V9D/Gone+Banners+Newsletters_Three+Peaks-09.png Work - Gone. Outdoor - Event Sponsorship & Coverage Gone supported the Three Peaks Challenge and I handled the event coverage and buildup. https://www.heleenmills.com/work/worldwaterrun monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689041851-D6CKVL67TIFZ7H55CVGP/%23WorldWaterRun_Campaign+for+Mina+Guli_28.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688957771-AIABQ1MCI2W3V7YVP6U3/%23WorldWaterRun_Campaign+for+Mina+Guli_23.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687695169-G87V06P0L4QR76Z60DVA/%23WorldWaterRun_Campaign+for+Mina+Guli_17.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687697542-H1H9UO3RYKZM1AKNAX9P/%23WorldWaterRun_Campaign+for+Mina+Guli_21.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688960207-ZC236Y0IDNF53H4K7QL1/%23WorldWaterRun_Campaign+for+Mina+Guli_22.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687695004-04Y59ILI9H07KECOF0C2/%23WorldWaterRun_Campaign+for+Mina+Guli_10.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688942842-SABJVFIP11H7G7Y62B03/%23WorldWaterRun_Campaign+for+Mina+Guli_26.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689000346-V2ROS1GIK3QNCCCX6JA4/%23WorldWaterRun_Campaign+for+Mina+Guli_06.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687696572-D2OLVCAEK0MFS04D79FV/%23WorldWaterRun_Campaign+for+Mina+Guli_18.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689000425-GE7L6PKE10ZMX9NRJTZS/%23WorldWaterRun_Campaign+for+Mina+Guli_05.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689003423-3Z7F36T1PT2RACYR1HX6/%23WorldWaterRun_Campaign+for+Mina+Guli_07.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689004881-9GGT3YKGJA6PY5PFDZX4/%23WorldWaterRun_Campaign+for+Mina+Guli_08.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689007566-859DW6UXEOWRHO6YC8D4/%23WorldWaterRun_Campaign+for+Mina+Guli_09.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689030358-YO0GO5PE1XG03ZR20N14/%23WorldWaterRun_Campaign+for+Mina+Guli_19.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689022610-PV95VMZ7WV71AAD3OQGV/%23WorldWaterRun_Campaign+for+Mina+Guli_20.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689027359-7WSB5EW1WYDDB722RLLA/%23WorldWaterRun_Campaign+for+Mina+Guli_24.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689038669-VLVK0HCDIUL64DMPPO2G/%23WorldWaterRun_Campaign+for+Mina+Guli_30.jpg Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689041931-D187XJJYMTQ6E7KUA3PR/%23WorldWaterRun_Campaign+for+Mina+Guli_31.JPEG Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755086705413-O3F5R92S918I7R7FXMQ1/Untitled-1-05.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Race Number https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931598231-6P5MTL2830YK1QY8J00B/WWR-horizontal-blue.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun logo https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931931321-N3WW154V3JJNTN68JWFU/WWR-Certificate-example.jpeg Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Certificate of Participation https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755690008966-T3NW0Y87L1JX4XLPS9M8/World+Water+Run+_+Social+Media+Graphic2.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931652065-SB61Y1TIBJV5STFSU0KP/WWR-Fact-01.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689986774-56BXXI88LCBQY2TCLZD1/World+Water+Run+_+Social+Media+Graphic.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689968576-4KK3AS4X7KG9Q2KMRWGH/World+Water+Run+_+Social+Media+Graphic+3.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931537300-UGWQITZ5KO60RQGYSUL2/WorldWaterRun_1.png Work - World Water Run – Mobilising a Global Community for World Water Day - Announcement Email https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689975282-H2RKX7JKOTTIKHWJN5JB/World+Water+Run+_+Social+Media+Graphic+4.png Work - World Water Run – Mobilising a Global Community for World Water Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931564183-EMKTTCJV89L0IVRQT2NE/WorldWaterRun_9.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931567441-N6AXEL7WZAGIUDG9BO5C/WorldWaterRun_10.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931577138-HKWI2QUSU2SZ5HWBIDNO/WorldWaterRun_13.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931558914-OZVSX3MEDFNLQGHFQO42/WorldWaterRun_7.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931558103-6WTWZQNI6BF0B5LAQXDQ/WorldWaterRun_6.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931551530-25ULL8ZOZV8GI2W9BIZU/WorldWaterRun_5.png Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931550430-FNOCPLJPD8Z5KFIWIDJT/WorldWaterRun_4.png Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931545592-QWHARHCXJV9YV2AR7RTX/WorldWaterRun_3.png Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931542226-4C7PDQ1FQEJ00OTNLEC5/WorldWaterRun_2.png Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/dac8a500-bf84-4732-bfd6-115a02023e69/World+Water+Run+LAnding+Page+by+Heleen+Mills+%281%29.png Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heleenmills.com/work/rhino-peak-challenge monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755709984085-BJWOK47B98DINPME72RP/Rhino+Peak+Challenge+Social+Media+2019+-+2021.png Work - Rhino Peak Challenge https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755710010718-38FEP1NJ8H1FPZP18L23/Rhino+Peak+Challenge+Social+Media+2019+-+2021+4.png Work - Rhino Peak Challenge https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755709981250-NC5436NLFMYT5RTJL71O/Rhino+Peak+Challenge+Social+Media+2019+-+2021+2.png Work - Rhino Peak Challenge https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755710010552-X0IHMDIJ6WEKE1GM0N47/Rhino+Peak+Challenge+Social+Media+2019+-+2021+3.png Work - Rhino Peak Challenge https://www.heleenmills.com/work/giants-cup-trail-run monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934186655-AKVHYT2SB7HJOXUV1ZW5/TGC-LOGO-03.png Work - Giants Cup Trail - The new redesigned Logo https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934198219-A9J82ZCOXV6W7E18KRQ6/TGC-LOGO-04.png Work - Giants Cup Trail - The new redesigned Logo https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934225891-TFPS3PWCW0DZV3SE2Q7E/Screenshot+2021-05-12+at+10.11.00.png Work - Giants Cup Trail - The 2021 Race Number https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934253218-CEG4C7VNVAZ1SXU6HCLT/GiantsCup-11.jpg Work - Giants Cup Trail - Name tags & Race Number https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934242740-DDJL75OSBUGC827AO9RZ/GiantsCup-1.jpg Work - Giants Cup Trail https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934340934-091W393XU1NCHPZ4DV6E/GiantsCup-39.jpg Work - Giants Cup Trail - Wristbands for the 2021 event https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847636-HRQDBOIWJ0DDRD7CMF8Q/Giants+Cup+Trail-15_web.jpg Work - Giants Cup Trail https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934363660-BJ5OXG8UY6ZJX34587VW/GinatsCup-112.jpg Work - Giants Cup Trail https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847956-852CTOXUR0O8PPZZ5P44/Giants+Cup+Trail-50_web.jpg Work - Giants Cup Trail https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727849941-4V2PL36LT3497PQUNI7S/Giants+Cup+Trail-55_web.jpg Work - Giants Cup Trail https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b945faf1-8e5d-4ca3-964c-4db5862f5acb/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+01.png Work - Giants Cup Trail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d7e19485-49d0-454a-ba7e-d204b280b796/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+02.png Work - Giants Cup Trail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c1ee4376-5b0b-4ca1-b7b7-5bdcb5e4d685/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+03.png Work - Giants Cup Trail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724516942-POY1L56ID251K0T9629L/Giants+Cup+Website+copy+%281%29.png Work - Giants Cup Trail - Website Home Page https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724517415-ZCKQ6SQNLANF2YM7NPBM/Giants+Cup+Trail+%281%29.png Work - Giants Cup Trail - Trail Run Event Page https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724964530-4XZ0ZGLZ1D1AWV0KNEOO/HIking+Giants+by+Heleen+Mills+%281%29.png Work - Giants Cup Trail - Hiking Giants Web Page https://www.heleenmills.com/work/plogathon monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132501898-R4NX2XNVF6AC73ZASCAW/Plogathon-Social-01.png Work - #Plogathon - Campaign Announcement Design by Marize Engelbreght. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132709661-DPJV6D476385I5ARMNHU/Screenshot+2021-01-08+at+20.43.41.png Work - #Plogathon - Social Media Excerpt of the Instagram Feed during the 3-day #plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212625686-V90HVSYBTPR482C50MQU/Plogathon+Instagram+Post+1.jpg Work - #Plogathon - Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131873237-6PQHE465RBQ9Z8ABZIHQ/129733677_4182532541775480_1022455089666094471_o.jpg Work - #Plogathon - Community #plogathon participants in the Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212639538-O4YFRL3JOS9IFF0Y3L6E/Plogathon+Instagram+Post+5.jpg Work - #Plogathon - Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213046844-UJB814N95ICZDT56STNB/Plogathon+Twitter+Post+6.png Work - #Plogathon - Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131878559-3PMQU28ZWLQP1GGEXA2W/File_000.jpeg Work - #Plogathon - Community A #plogathon participant in Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131893678-PTSW3A7OLIZL9EJ0EHPX/File_006.jpeg Work - #Plogathon - Community #plogathon participants in Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131917387-JHF8BDV4D3XCA9B1WMBL/File_028.jpeg Work - #Plogathon - Community #plogathon participants in Johannesburg, South Africa. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132000178-UXY8V8UH3YIWZ1JO1JAC/Plogathon+Image+2.png Work - #Plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132014316-C11V55MEWUBRYP7VO9L4/Plogathon+Image1.png Work - #Plogathon - Design Basic graphic design I did for the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132687353-DTD1CCIP5OJ6SVH4L5MM/Screenshot+2021-01-08+at+20.43.31.png Work - #Plogathon - Social Media Excerpt of the Instagram Feed during the #plogathon. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212790919-783HYWLCUSML2W01JSTC/Plogathon+Twitter+Post+1.png Work - #Plogathon - Marketing Automation Example of how we auto tweeted the certificates to participants with Twitter accounts. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132064967-TMKY66ETXPTFZ54N0IW9/Plogathon-PloggedTogether-Instagram.png Work - #Plogathon - Campaign Graphic People in more than 40 countries joined the #plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212627918-PRE3Y1SAC1CBHZ4YETYM/Plogathon+Instagram+Post+2.jpg Work - #Plogathon - Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213055380-94QW1KEAKYGEFRB15XUN/Plogathon+Twitter+Post+5.png Work - #Plogathon - Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212813920-QYB5XB95SEELB8V5PEPS/Plogathon+Twitter+Post+2.png Work - #Plogathon - Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132597603-SG600I0SY2W5HAHVG9S0/Plogathon-Story-02.png Work - #Plogathon - Campaign Announcement Design by Marize Engelbreght. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212634763-1JIY2Z8VK6EBZ4UDCHZD/Plogathon+Instagram+Post+4.jpg Work - #Plogathon - Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132599801-Q4EUON7VPM4ZJ5FLCKSX/Plogathon-ThankYou.png Work - #Plogathon - Marketing Automation. The certificate which we auto generated for each participant. Design by Marize Engelbreght. https://www.heleenmills.com/work/sikhaba-i-covid-19 monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285488608-8AAVVSPUVP256I86C0AS/%23TeamSikhaba+Case+Study+Heleen+Mills.JPG Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722241798-9PAL3G88AFAMJD403EJX/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+_Sesotho.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722229336-QR163CUESHVPFWEJN716/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+2.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722232049-WN9YIOZLVTAGWNMZMVVN/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+3.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722236231-DWUVHPWMNP9VAG9WUVIB/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+4.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722253463-Z9ZCTAVNYJAVM1TA1ASJ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_English-10.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722261677-2FETNU3J1M4XU4GPW128/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Ndebele.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722274824-9YHJGO8ZGBAF0C7J40AQ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Sepedi.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722281140-EM4PRLVG84NHW34WDZ19/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Setswana-11.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722288737-Z03146018FK3F37XWBIG/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Xhosa.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content Great to see accounts like EskomsePush get behind the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Campaign Endorsement Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285471556-9C7LUIDN75UKMR6ECFDP/%23TeamSikhaba+Case+Study+Heleen+Mills+3.JPG Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285472376-G1BS4U9WWSYS5CCXPQ58/%23TeamSikhaba+Case+Study+Heleen+Mills+4.JPG Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473942-WUVCZDICN29ND8AD548D/%23TeamSikhaba+Case+Study+Heleen+Mills+6.JPG Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Instagram Tags I created a content pack that was shared with all stakeholders. Great to see the content being used. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer & Campaign Endorsement We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Kaydee is Goal Keeper for the SA under-20 team. We asked various soccer personalities to share their advice on how to shibobo the virus. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Fan Art The #TeamSikhaba campaign also got fan art submitted :) https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer & Campaign Endorsement We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content Great to see Vodacom Soccer account use the campaign narrative in their content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712820986-J0GXNKI09SVDWLBE4T9E/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__01_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712821123-NIO85GR9W9D0GJ74TGTS/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__02_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712824435-UR4JVRPWNUJEH1JGCGIR/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__03_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712825444-IXA5KZDBHT25623CG1HV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__04_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712827550-PSVAZTV4G018NH63V8P6/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__05_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712829072-Q2NV5J1YEBLT74D4XTAB/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__06_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712830756-69XGD11CKN35OKRCDE2V/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__07_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712833097-3PINJA6PP74LSWHWHSQV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__08_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712834122-ZDBGDEU2KWM7UMV9EJ13/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__09_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712836311-17L88Q94T9SIII2MXSXF/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__10_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712838495-6VDVWR43X95E1WOECBIX/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__11_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712840002-B5JKBT4J3XOFCIERQDAY/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__12_web.png Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid https://www.heleenmills.com/work/sani-stagger monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222335-YS322BP45LZUOWWZP1HI/Sani+Stagger+Instagram+Feed+Heleen+Mills+2.png Work - Sani Stagger - Race Coverage Excerpt of the Instagram Feed from Race Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949224273-U7K0OFQNJRZ5IB7C7I91/Sani+Stagger+Instagram+Feed+Heleen+Mills.png Work - Sani Stagger - Instagram Feed Excerpt of the Instagram Feed during the race build up. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222168-88CYI74ATSDPPLDWKPI3/Sani+Stagger+Instagram+Feed+Heleen+Mills+1.png Work - Sani Stagger - Instagram Feed Excerpt of the Instagram Feed during the race build up. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703526350-47C7GW9OX0QR0Q94CFJ3/%C2%A9XavierBriel_SaniStagger2019_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703527032-PP13ZW0T0QDAYIHOFD93/Sani+Stagger+_+Photo+by+Kirsten+Oliver+2019-7342_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703531327-EP9QFQ3WSDP3A8IS74R5/Sani+Stagger+_+Photo+by+Kirsten+Oliver+2019-8427_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703543686-O2HZPLWPCBG6V9L5YEIT/Sani+Stagger+_+Photo+by+Xavier+Briel-10_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703542464-XLJVJ6GRPE2RV6CAAY4I/Sani+Stagger+_+Photo+by+Xavier+Briel-25_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755703545144-WPXMKWW7CSTLS8YCL3CW/Sani+Stagger+_+Photo+by+Xavier+Briel-58_web.jpg Work - Sani Stagger https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725068644-AB1EHCPR4RP0HRLSNSS6/Sani+Stagger+Website+by+Heleen+Mills.png Work - Sani Stagger - Sani Stagger Home Page https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725069888-ZES7ZMU2BJP65I8FTLTY/Sani+Stagger_42.2km++Website+by+Heleen+Mills.png Work - Sani Stagger - Sani Stagger Marathon Page https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638725071823-BWVTV79BNIGDA557WDU5/Stagger+Trail++Website+by+Heleen+Mills.png Work - Sani Stagger - Stagger Trail Page https://www.heleenmills.com/work/sweat4soap monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852682633-LY3V5GF02WCBCRTMSUJM/IMG_20201015_165334_846.jpg Work - #Sweat4Soap - Social Media Content A #sweat4soap runner in Kenya. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680117-6KV66PMCE02GEH8AEZXB/%23Sweat4Soap+Flyer+Facebook.jpg Work - #Sweat4Soap - Whatsapp and Outreach Flyer The flyer we designed to be distributed via Whatsapp during our outreach phase. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852678259-T2CS6WEE1V6371HUD6JP/%23sweat4soap+Race+Bib+2+copy.png Work - #Sweat4Soap - Race Number Everyone who signed up was immediately sent a race number. The number was designed by Andrew Hall. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799797-KEDNXEH2O1DTOV22DFLG/Sweat4soap+Instagram+feed.png Work - #Sweat4Soap - Social Media Feed Excerpt of the feed during the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852681317-88NXVOC6P58LUFCVVWOT/IMG_9324.jpg Work - #Sweat4Soap - Social Media Content A #sweat4soap runner in South Africa. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852696644-ZM9K3BTPV60K1OT9E5MJ/Sweat+4+soap+assets+india-23.png Work - #Sweat4Soap - Paid Ads Graphic Example of the images I designed for Facebook and Instagram ads. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852684694-VDKX76EPMV9E2D7NGXCO/Screenshot+2020-10-19+at+17.44.07.png Work - #Sweat4Soap - Social Media Content A #sweat4soap runners from USA. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852686210-V8E4JMLRUT3OUBT1D6LT/Screenshot+2020-10-19+at+17.44.45.png Work - #Sweat4Soap - Social Media Content A #sweat4soap runners from the UK. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680633-BBAC1P9X4SS6WDLPOBXP/africa+IG+story-24.png Work - #Sweat4Soap - IG Storie Ads Example of some of the IG story ads that we ran. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799675-LV6DEEWQGKGSP35SY0VG/Sweat4soap+Instagram+feed+2.png Work - #Sweat4Soap - Social Media Feed Excerpt of the feed during the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852693337-NI90YZWHMO0GVOPJZXAH/Sweat+4+soap+assets+%5BRecovered%5D-23.png Work - #Sweat4Soap - Design Example of the graphics / images I designed for email and social media. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852697111-3EUY53M1E6DIBCTHUVNE/WhatsApp+Image+2020-10-10+at+18.53.30.jpeg Work - #Sweat4Soap - Social Media Content #sweat4soap runners in Johannesburg https://www.heleenmills.com/work/ultra-trail-cape-town monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911172859-WMVYJIDWMTUKYNQBGGXN/MVDM_UTCT-28.11.2020-177.jpg Work - Ultra-Trail Cape Town - Race Coverage Capturing one of the leading ladies as she comes into the half way aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176672-B76X38SNXSM611PX8JHJ/UTCT+Social+Media+Feed+3.png Work - Ultra-Trail Cape Town - Instagram Feed Excerpt of the Instagram Feed during the race buildup. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928510165-660D2YAHKXLXI9WO4YR5/IMG_5388.jpg Work - Ultra-Trail Cape Town - Competition Instagram Stories to announce the competition. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171429-T49E3DSSSNQ94PBL7V9K/MVDM_UTCT-28.11.2020-54.jpg Work - Ultra-Trail Cape Town - Race Coverage Running in with the race leader and capturing him as he comes into the half way aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928513660-E5Q47NGSFOXN0A22LP86/IMG_5393.jpg Work - Ultra-Trail Cape Town - Instagram Stories Series of stories sharing the history of Platteklip Trail. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176795-6SCJ1G1PUR0LUDJUVDEM/UTCT+Social+Media+Feed+4.png Work - Ultra-Trail Cape Town - Instagram Feed Excerpt of the Instagram feed during the build up to race day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171096-342L4JR76CTHAEOSDY44/MVDM_UTCT-28.11.2020-92.jpg Work - Ultra-Trail Cape Town - Race Coverage Interviewing one of the leading ladies in the aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928999159-KWINY1F8OXTF9HP87FV5/IMG_5389.jpg Work - Ultra-Trail Cape Town - Competition Reminder Insta Story Reminder that the competition is closing. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946178591-3JAUDJ0FA119NC8G3DKG/UTCT+Social+Media+Feed+1.png Work - Ultra-Trail Cape Town - Race Coverage Excerpt of the Instagram feed on race day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928515253-JLN3AUSAR6KR8BAAX1TU/IMG_5395.jpg Work - Ultra-Trail Cape Town - IG Story about the Atlantic Loop Series of stories sharing the ins and outs of the one Race Loop. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946177922-PZ2JL06087XBZ4OQAL0O/UTCT+Social+Media+Feed+2.png Work - Ultra-Trail Cape Town - Race Coverage Excerpt of the Instagram feed on Race Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928514516-Q7WTPSFJ0PI1ND3BZBAC/IMG_5394.jpg Work - Ultra-Trail Cape Town - Instagram Story This was a series of stories telling the history and legacy of the infamous Smuts Track. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928506906-WY98Q3KU6FKG4ASB9BAX/IMG_5383.PNG Work - Ultra-Trail Cape Town - Atlantic Loop Post sharing info about the Atlantic Loop. Click HERE to read the post. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928503493-1B7LYZ0RBP1P2WNADZOF/IMG_5380.jpg Work - Ultra-Trail Cape Town - Instagram Post A post on Platteklip History. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928511689-B4HY2G8ZC72RUMHGK3NH/IMG_5390.jpg Work - Ultra-Trail Cape Town - Competition Stories Template to share the submitted stories https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928509864-V98CPF5QB754DWU9OYDO/IMG_5386.jpg Work - Ultra-Trail Cape Town - Devils Loop Post sharing info about the Devils Loop. 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#run4rivers campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609850995208-DCUL9DY4EROL9SC9TN3G/Screenshot+2021-01-05+at+14.44.58.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by a runner from Brazil who dedicated his run to the Amazon River. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609850996253-GW4IXYW1UK38GN157DSE/Screenshot+2021-01-05+at+14.45.10.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by a runner from Italy. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609850997486-GPSKUVHFZALZZFHPY7LG/Screenshot+2021-01-05+at+14.45.41.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by a runner from Columbia. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609850998495-F91ORFMLVOSHJ3QV3GM3/Screenshot+2021-01-05+at+14.45.56.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by a runner from USA. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609850999014-Z0JYT0RYUZ2W43SRY6VF/Screenshot+2021-01-05+at+14.46.17.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by a runner from DRC. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609851000598-6BCNKBHLKYCR2EGITGFH/Screenshot+2021-01-05+at+14.46.27.png Run4Rivers - Social Media Content (Copy) Social Media Content Photo submitted by runners from Zambia. https://www.heleenmills.com/bootlegger-photos daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842051695-1PCZA7HRWB3P6XFN5929/Screenshot+2021-01-05+at+11.43.56.png Bootlegger Photos - Social Media (Copy) Social Media Excerpt of the Instagram feed during the time I managed the account. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839215858-DFQCWV1BNCIE3EPQFPS1/BTLGR+NOV+LR-145.jpg Bootlegger Photos - Summer Menu Shoot (Copy) Summer Menu Shoot With the release of each new seasonal menu, I arranged a shoot to photograph all the new dishes. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836157-CW2L6VEB36JLYY3SU3OV/BTLGR+April+2+LR-52.jpg Bootlegger Photos - Retail Product Strategy (Copy) Retail Product Strategy Driving sales of retail product became an increasing focus. Besides shooting content for social media, I also assisted the Roastery and Sales teams to design presentations and sales documents. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609840242726-JRCZN025ME0E2NZRUJM9/Bootlegger+Monthly+Herald.png Bootlegger Photos - Company Newspaper (Copy) Company Newspaper Reinstated the company newspaper, which I wrote and designed. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839219083-EIJBIX1XOML45H0VKKLL/BTLGR+SR+CLM+HR-90.jpg Bootlegger Photos - Store Shoots & Content (Copy) Store Shoots & Content With a growing portfolio of more than 24 stores; I made a point of continuously generating content of the different stores. This also suited the Franchising Strategy. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838808069-571U46JBQUOLBNKQ2969/Screenshot+2021-01-05+at+11.25.37.png Bootlegger Photos - Music Shows (Copy) Music Shows Organised various music shows; including Majozi and Albert Frost. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838841930-7BBAN4FSJ7Z9OSNI7TP6/untitled-7.jpg Bootlegger Photos - Winter Menu Shoot (Copy) Winter Menu Shoot I did most of the styling and hand modelling for our shoots :) https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842072385-RYM5BOU9YIHCD2LPO15O/Screenshot+2021-01-05+at+11.44.26.png Bootlegger Photos - Social Media (Copy) Social Media Excerpt of the Instagram feed during the time I managed the account. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836332-Z6KCVF4PH6L2GSNYGPF1/BTLGR+NOV+LR-110.jpg Bootlegger Photos - Food Styling & Shoots (Copy) Food Styling & Shoots Summer Menu Shoot https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838815341-6GQBDY5KWDCYYTIC2YBC/Onboarding+Pack.png Bootlegger Photos - Onboarding Pack (excerpt) (Copy) Onboarding Pack (excerpt) I compiled an onboarding pack and brand booklet for all new staff joining the company; from office staff, to kitchen and waiters. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838839196-ZOR7LKR9TOJL1ACWPLDR/IMG_8836.jpg Bootlegger Photos - Barista Champs 2019 (Copy) Barista Champs 2019 Internal Barista competition which we hosted in the Green Point Bootlegger. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838837165-04TKBWVNMWF9EU8MR3WE/BTLGR+NOV+LR-201.jpg Bootlegger Photos - Desert Menu Shoot (Copy) Desert Menu Shoot Bootlegger had never had a desert menu until summer of 2019. The content had to be no-frills, yet irresistible. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836969-A5FHPOZMMSAGCY01PC7C/BTLGR+NOV+LR-195.jpg Bootlegger Photos - Burger Promo Shoot (Copy) Burger Promo Shoot Shooting content specifically for promotions. https://www.heleenmills.com/plogathon daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132501898-R4NX2XNVF6AC73ZASCAW/Plogathon-Social-01.png Plogathon - Campaign Announcement (Copy) Campaign Announcement Design by Marize Engelbreght. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132709661-DPJV6D476385I5ARMNHU/Screenshot+2021-01-08+at+20.43.41.png Plogathon - Social Media (Copy) Social Media Excerpt of the Instagram Feed during the 3-day #plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212625686-V90HVSYBTPR482C50MQU/Plogathon+Instagram+Post+1.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131873237-6PQHE465RBQ9Z8ABZIHQ/129733677_4182532541775480_1022455089666094471_o.jpg Plogathon - Community (Copy) Community #plogathon participants in the Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212639538-O4YFRL3JOS9IFF0Y3L6E/Plogathon+Instagram+Post+5.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213046844-UJB814N95ICZDT56STNB/Plogathon+Twitter+Post+6.png Plogathon - Community Post (Copy) Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131878559-3PMQU28ZWLQP1GGEXA2W/File_000.jpeg Plogathon - Community (Copy) Community A #plogathon participant in Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131893678-PTSW3A7OLIZL9EJ0EHPX/File_006.jpeg Plogathon - Community (Copy) Community #plogathon participants in Philippines. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131917387-JHF8BDV4D3XCA9B1WMBL/File_028.jpeg Plogathon - Community (Copy) Community #plogathon participants in Johannesburg, South Africa. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132000178-UXY8V8UH3YIWZ1JO1JAC/Plogathon+Image+2.png Plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132014316-C11V55MEWUBRYP7VO9L4/Plogathon+Image1.png Plogathon - Design (Copy) Design Basic graphic design I did for the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132687353-DTD1CCIP5OJ6SVH4L5MM/Screenshot+2021-01-08+at+20.43.31.png Plogathon - Social Media (Copy) Social Media Excerpt of the Instagram Feed during the #plogathon. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212790919-783HYWLCUSML2W01JSTC/Plogathon+Twitter+Post+1.png Plogathon - Marketing Automation (Copy) Marketing Automation Example of how we auto tweeted the certificates to participants with Twitter accounts. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132064967-TMKY66ETXPTFZ54N0IW9/Plogathon-PloggedTogether-Instagram.png Plogathon - Campaign Graphic (Copy) Campaign Graphic People in more than 40 countries joined the #plogathon https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212627918-PRE3Y1SAC1CBHZ4YETYM/Plogathon+Instagram+Post+2.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610213055380-94QW1KEAKYGEFRB15XUN/Plogathon+Twitter+Post+5.png Plogathon - Community Post (Copy) Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212813920-QYB5XB95SEELB8V5PEPS/Plogathon+Twitter+Post+2.png Plogathon - Community Post (Copy) Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132597603-SG600I0SY2W5HAHVG9S0/Plogathon-Story-02.png Plogathon - Campaign Announcement (Copy) Campaign Announcement Design by Marize Engelbreght. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212634763-1JIY2Z8VK6EBZ4UDCHZD/Plogathon+Instagram+Post+4.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132599801-Q4EUON7VPM4ZJ5FLCKSX/Plogathon-ThankYou.png Plogathon - Marketing Automation. (Copy) Marketing Automation. The certificate which we auto generated for each participant. Design by Marize Engelbreght. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212645528-M0FBW8XBPX9RQG4X3NM4/Plogathon+Instagram+Post+6.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212899358-2JC8MHZ13ADBH291ZQZX/Plogathon+Twitter+Post+3.png Plogathon - Community Post (Copy) Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212914536-MLRHC6SV95U49TIWCCIL/Plogathon+Twitter+Post+4.png Plogathon - Community Post (Copy) Community Post Tweet by a #plogathon participant https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132808185-F7YF3KA3M2JUQXBWYORS/Screenshot+2021-01-08+at+20.44.27.png Plogathon - Squarespace / Landing Page (Copy) Squarespace / Landing Page Excerpt of the landing page I designed. View it HERE. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212631317-VHMUN7TL9MH6CTSLPYZV/Plogathon+Instagram+Post+3.jpg Plogathon - Community Post (Copy) Community Post Instagram post by a #plogathon participant https://www.heleenmills.com/sweat4soap daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852682633-LY3V5GF02WCBCRTMSUJM/IMG_20201015_165334_846.jpg Sweat4Soap - Social Media Content (Copy) Social Media Content A #sweat4soap runner in Kenya. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680117-6KV66PMCE02GEH8AEZXB/%23Sweat4Soap+Flyer+Facebook.jpg Sweat4Soap - Whatsapp and Outreach Flyer (Copy) Whatsapp and Outreach Flyer The flyer we designed to be distributed via Whatsapp during our outreach phase. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852678259-T2CS6WEE1V6371HUD6JP/%23sweat4soap+Race+Bib+2+copy.png Sweat4Soap - Race Number (Copy) Race Number Everyone who signed up was immediately sent a race number. The number was designed by Andrew Hall. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799797-KEDNXEH2O1DTOV22DFLG/Sweat4soap+Instagram+feed.png Sweat4Soap - Social Media Feed (Copy) Social Media Feed Excerpt of the feed during the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852681317-88NXVOC6P58LUFCVVWOT/IMG_9324.jpg Sweat4Soap - Social Media Content (Copy) Social Media Content A #sweat4soap runner in South Africa. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852696644-ZM9K3BTPV60K1OT9E5MJ/Sweat+4+soap+assets+india-23.png Sweat4Soap - Paid Ads Graphic (Copy) Paid Ads Graphic Example of the images I designed for Facebook and Instagram ads. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852684694-VDKX76EPMV9E2D7NGXCO/Screenshot+2020-10-19+at+17.44.07.png Sweat4Soap - Social Media Content (Copy) Social Media Content A #sweat4soap runners from USA. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852686210-V8E4JMLRUT3OUBT1D6LT/Screenshot+2020-10-19+at+17.44.45.png Sweat4Soap - Social Media Content (Copy) Social Media Content A #sweat4soap runners from the UK. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680633-BBAC1P9X4SS6WDLPOBXP/africa+IG+story-24.png Sweat4Soap - IG Storie Ads (Copy) IG Storie Ads Example of some of the IG story ads that we ran. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799675-LV6DEEWQGKGSP35SY0VG/Sweat4soap+Instagram+feed+2.png Sweat4Soap - Social Media Feed (Copy) Social Media Feed Excerpt of the feed during the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852693337-NI90YZWHMO0GVOPJZXAH/Sweat+4+soap+assets+%5BRecovered%5D-23.png Sweat4Soap - Design (Copy) Design Example of the graphics / images I designed for email and social media. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852697111-3EUY53M1E6DIBCTHUVNE/WhatsApp+Image+2020-10-10+at+18.53.30.jpeg Sweat4Soap - Social Media Content (Copy) Social Media Content #sweat4soap runners in Johannesburg https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852698031-U9L7MTBO2FKZJ6WHI3QF/WhatsApp+Image+2020-10-10+at+18.58.23.jpg Sweat4Soap - Social Media Content (Copy) Social Media Content #sweat4soap runners in Zambia https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852699992-3QVTJRUJH4FGBBQHI2JX/WhatsApp+Image+2020-10-21+at+11.37.49+%284%29.jpg Sweat4Soap - Social Media Content (Copy) Social Media Content #sweat4soap runners in Cape Town https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852700492-2XQW2YQZG8H1BS5KGC8J/WhatsApp+Image+2020-10-21+at+11.37.49+%287%29.jpg Sweat4Soap - Social Media Content (Copy) Social Media Content #sweat4soap runners in Melbourne https://www.heleenmills.com/about daily 0.75 2025-08-13 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/4f8e07f5-bd66-4041-8e27-7ecd4428af17/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_2.jpg About https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/ce9dd74e-0648-413a-a706-92f9331a89e7/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_8.jpg About https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d0278be2-4ed8-425d-b9bd-fd63e1775e83/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_6.jpg About https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/4a9abaff-f335-4861-9160-e6c66386fac3/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_5.jpg https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/91094331-66f5-47bd-a539-83c2823645b1/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_3.jpg https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/82ac3135-9fb0-4ed0-94fc-7ab9f8ad56b2/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_4.jpg https://www.heleenmills.com/sikhaba-icovid19 daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473571-4UI4M02V77K2BWXXRSL4/%23TeamSikhaba+Case+Study+Heleen+Mills+5.jpg Sikhaba iCovid19 - Trending on Twitter South Africa (Copy) Trending on Twitter South Africa The campaign hashtag was trending on Twitter for most of the main campaign day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285512748-SQHJ7GWAC5GWCZ174FQV/%23TeamSikhaba+Case+Study+Heleen+Mills+22.png Sikhaba iCovid19 - Robert Marawa (Copy) Robert Marawa We asked various soccer personalities to share their advice on how to shibobo the virus. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285488608-8AAVVSPUVP256I86C0AS/%23TeamSikhaba+Case+Study+Heleen+Mills.JPG Sikhaba iCovid19 - Campaign Design (Copy) Campaign Design The campaign’s tag line was “Beating Coronavirus is a team sport” https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285510964-D9QQ34VL1ZK5YN5G7CTJ/%23TeamSikhaba+Case+Study+Heleen+Mills+23.png Sikhaba iCovid19 - Kermit Erasmus (Cape Town City FC & Bafana) (Copy) Kermit Erasmus (Cape Town City FC & Bafana) We asked various soccer personalities to share their advice on how to shibobo the virus. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285468874-W6NXE59PGSL10Z4CUETW/%23TeamSikhaba+Case+Study+Heleen+Mills+2.JPG Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285471556-9C7LUIDN75UKMR6ECFDP/%23TeamSikhaba+Case+Study+Heleen+Mills+3.JPG Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png Sikhaba iCovid19 - Campaign Endorsement (Copy) Campaign Endorsement Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285472376-G1BS4U9WWSYS5CCXPQ58/%23TeamSikhaba+Case+Study+Heleen+Mills+4.JPG Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473942-WUVCZDICN29ND8AD548D/%23TeamSikhaba+Case+Study+Heleen+Mills+6.JPG Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg Sikhaba iCovid19 - Instagram Tags (Copy) Instagram Tags I created a content pack that was shared with all stakeholders. Great to see the content being used. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285490655-DFIK37UORCFSY28WCU8D/%23TeamSikhaba+Case+Study+Heleen+Mills+13.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content Great to see accounts like EskomsePush get behind the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285499133-J1MWURKO0GDN1R1XPF7G/%23TeamSikhaba+Case+Study+Heleen+Mills+15.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png Sikhaba iCovid19 - Influencer & Campaign Endorsement (Copy) Influencer & Campaign Endorsement We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502003-PIGKH2P91KK2FCP00PP4/%23TeamSikhaba+Case+Study+Heleen+Mills+16.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png Sikhaba iCovid19 - Kaydee is Goal Keeper for the SA under-20 team. (Copy) Kaydee is Goal Keeper for the SA under-20 team. We asked various soccer personalities to share their advice on how to shibobo the virus. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285497418-KR7MLR7G4FLPO38VN037/%23TeamSikhaba+Case+Study+Heleen+Mills+14.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png Sikhaba iCovid19 - Fan Art (Copy) Fan Art The #TeamSikhaba campaign also got fan art submitted :) https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502938-JJB58ASVTVFEOHPUJHW7/%23TeamSikhaba+Case+Study+Heleen+Mills+17.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285506763-WB2IGZEM3M8VD4QUPND6/%23TeamSikhaba+Case+Study+Heleen+Mills+25.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png Sikhaba iCovid19 - Influencer & Campaign Endorsement (Copy) Influencer & Campaign Endorsement We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png Sikhaba iCovid19 - Social Media Content (Copy) Social Media Content Great to see Vodacom Soccer account use the campaign narrative in their content. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285567735-1GMJBGZC3B1JMDE53MTZ/%23TeamSikhaba+Case+Study+Heleen+Mills+36.png Sikhaba iCovid19 - Campaign Support (Copy) Campaign Support As the campaign grew, an increasing number of sports personalities started supporting it. Here’s Zinhle, a Springbok player. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285574604-X2GPXPGU2CTLDRB4XWNT/%23TeamSikhaba+Case+Study+Heleen+Mills+37.png Sikhaba iCovid19 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285582343-3Q4QODFE7OSRBRWEM9SK/%23TeamSikhaba+Case+Study+Heleen+Mills+38.png Sikhaba iCovid19 https://www.heleenmills.com/gone-photos daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828999156-628WTXYIH6ANX18KCLVT/Insta+Post+Slide+1.png Gone Photos - #Gone2Gone (Copy) #Gone2Gone A ‘semi-virtual’ trail run where participants had a month to run a set 21km trail from the Cape Town to the High Constantia Gone store. More than 2,800 people registered to run, but my estimation is that well over 3,500 people participated. Check out the posts and Story Highlights on Instagram. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771443438-QHK9H25DDD02MT8UGJUV/Gone_Race+number.png Gone Photos - #Gone2Gone Race Number (Copy) #Gone2Gone Race Number Every participant who signed up for #Gone2Gone received a personalised Race Number that I auto-generated. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769590280-K17D9B4A1QVU63BP5554/IMG_4173.jpg Gone Photos - Store Openings (Copy) Store Openings During my time at Gone, we opened 3 new stores. See Instagram Posts and Highlights of the High Constantia store opening. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435066-UIT28QK16AHMD2J8O50N/Duct+Tape+and+Beer.png Gone Photos - Duct Tape & Beer Events (Copy) Duct Tape & Beer Events Hosted monthly repair events in the JNB and CPT stores; where we’d repair any outdoor gear free of charge. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435721-ALVRMS56H7VFO5ZT28OU/Gone+search.png Gone Photos - The #GoneSearch (Copy) The #GoneSearch Based on Geocaching - we hid something on Table Mountain which people had to find and take a photo with. By posting their photo on Instagram, they were entered into the lucky draw. The competition ran over Easter Weekend and was a massive success. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769584978-UABFRN4ICRIBVXGQPC1G/Gone-Banners-Newsletters-camp.jpg Gone Photos - #GoneIndoor (Copy) #GoneIndoor #GoneIndoor was a Lockdown competition to encourage 'getting out' while being in at home. See Instagram Post & Highlights. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609833920642-ZCU4YGDBTP04M3UHJ0KQ/Micro+Adventure.png Gone Photos - Micro Adventure Blog (Copy) Micro Adventure Blog In order to create and share more relevant (and local) content, started a micro adventure blog where anyone could submit their weekend missions. Once published, they received a voucher. To date, this remains to be the some of the most engaging content on the feed. See the blog and one of the posts. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609773568729-FOJFWZTU1IGOLRZAQIU1/Screenshot+2021-01-04+at+17.19.09.png Gone Photos - Oceans Alive Event (Copy) Oceans Alive Event Our sold-out 2019 event at Wavescape which I organised in the Two Oceans Aquarium. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769585206-INUJ1YONK93Y6AV54J7N/Gone+Banners+Newsletters-08.png Gone Photos - Brand Colabs (Copy) Brand Colabs I organised various brand colabs and competitions to strengthen our ties with brands, the community and build a wider audience. This particular image was a colab between Gone. Sealand Gear, and Jack Black Beer. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771421362-AEP1ZE203VRPNNR66MRW/Gone+Print+Ad.png Gone Photos - Print & Graphic Design (Copy) Print & Graphic Design I handled all the graphic design at Gone for online, print and in-store collateral. This example is from a print ad I did for Trail Mag. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828704069-FIVYXQLAM3FX875PPC6Y/Gone+Banners+Newsletters+blogpost-01.png Gone Photos - Blog Posts & Writing (Copy) Blog Posts & Writing I wrote various blogposts for Gone. Here’s an example. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771374039-LRE4GH9RXSFQIY7HZJUQ/weekly+store+runs.jpg Gone Photos - Weekly Store Runs (Copy) Weekly Store Runs Every Wednesday, come rain or shine, we did a group run from the store in Cape Town, and later High Constantia. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769545638-UOD9RRZB4J5XZS5BPLIA/201812_CapeUnfoldsTalk_22_KQ5A6823.jpg Gone Photos - Talks & Presentations (Copy) Talks & Presentations I organised various talks about environmental issues, adventures, sport or activism. At this particular talk, Damien Schumann shared his story of running across the Cape Fold mountains. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769592276-F6F6HEBWXJQRTUI7QDAA/IMG_7806.jpg Gone Photos - Duct Tape & Beer (Copy) Duct Tape & Beer Example of some of the repairs we did. Read my post about it here. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769577163-OWWVG9F0OUC52JU84V9D/Gone+Banners+Newsletters_Three+Peaks-09.png Gone Photos - Event Sponsorship & Coverage (Copy) Event Sponsorship & Coverage Gone supported the Three Peaks Challenge and I handled the event coverage and buildup. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771419037-8V1K12KBVYUOBLM8WVFV/Trail+In+Motion.jpg Gone Photos - Film Screenings (Copy) Film Screenings We hosted numerous film screenings in CPT and JNB and the screenings were always sold out. 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(Copy) Kids from across the world got involved! https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625932115551-78HSGWHB2EER41ZA4A8J/NVNP91MXAIGnp9X5W1jcPbE8651DIzBu3NZJ1CgNAHg-2048x1536.jpg WorldWaterRun https://www.heleenmills.com/rpc daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610277804185-5FY9HBYT8IPEAW85SFWO/Rhino+Peak+Challenge+-+Heleen+Mills+Instagram+Feed.png RPC - Race Coverage (Copy) Race Coverage Excerpt of the Instagram Feed one event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610281761333-621UXV7CXA6QOC2GO989/Rhino+Peak+Challenge+-+Heleen+Mills+Insta+Storie3+.jpg RPC - Race Coverage (Copy) Race Coverage One of the Instagram Stories on event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610281815158-D9PNOLX77Y419OKJPU8C/Rhino+Peak+Challenge+-+Heleen+Mills+Insta+Stories.jpg RPC - Race Coverage (Copy) Race Coverage One of the Instagram Stories on event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610281761854-W0NN2YM66NKXYMV1KRIJ/Rhino+Peak+Challenge+-+Heleen+Mills+Insta+Stories+2.jpg RPC - Race Coverage (Copy) Race Coverage One of the Instagram Stories on event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610277803678-3TAJ3O3ECL9KXVFO00NC/Rhino+Peak+Challenge+-+Heleen+Mills+Instagram+Feed+2.png RPC - Race Coverage (Copy) Race Coverage Excerpt of the Instagram Feed one event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610281785120-BGBO43LIW4VKEVOUJ6QV/Rhino+Peak+Challenge+-+Heleen+Mills+Insta+Stories+4.jpg RPC - Race Coverage (Copy) Race Coverage One of the Instagram Stories on event day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610281790909-WAFNTLMPFMW333GAS3X3/Rhino+Peak+Challenge+-+Heleen+Mills+Insta+Stories+5.jpg RPC - Race Coverage (Copy) Race Coverage One of the Instagram Stories on event day. https://www.heleenmills.com/hobbit daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625919283474-VWJS6WD57ZOGF3WVW9WQ/Hobbit+Trail_2.png Hobbit - 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Race Coverage (Copy) Race Coverage Capturing Bongmusa Mtembu, the king of South African road running, as he crosses the finish line. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222335-YS322BP45LZUOWWZP1HI/Sani+Stagger+Instagram+Feed+Heleen+Mills+2.png Sani Stagger - Race Coverage (Copy) Race Coverage Excerpt of the Instagram Feed from Race Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609856296845-D0QBRSI4KQHJWOZLNQ95/Kirsten+Oliver+2020-1350.jpg Sani Stagger - Race Coverage (Copy) Race Coverage Capturing the final finishers of the day as they cross the line in a downpour. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949224273-U7K0OFQNJRZ5IB7C7I91/Sani+Stagger+Instagram+Feed+Heleen+Mills.png Sani Stagger - Instagram Feed (Copy) Instagram Feed Excerpt of the Instagram Feed during the race build up. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609856299123-B7UL3XO29M9AR4XTYS3C/Sani+Stagger.jpeg Sani Stagger - Race Coverage (Copy) Race Coverage Capturing the final runners as they cross the finish line in the pouring rain. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609856297197-KPMH9OQRCO05MCWKJ5XG/Kirsten+Oliver+2020-1303.jpg Sani Stagger - Race Coverage (Copy) Race Coverage Taking shelter from the rain while posting updates. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609949222168-88CYI74ATSDPPLDWKPI3/Sani+Stagger+Instagram+Feed+Heleen+Mills+1.png Sani Stagger - Instagram Feed (Copy) Instagram Feed Excerpt of the Instagram Feed during the race build up. https://www.heleenmills.com/utct daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911172859-WMVYJIDWMTUKYNQBGGXN/MVDM_UTCT-28.11.2020-177.jpg UTCT - Race Coverage (Copy) Race Coverage Capturing one of the leading ladies as she comes into the half way aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176672-B76X38SNXSM611PX8JHJ/UTCT+Social+Media+Feed+3.png UTCT - Instagram Feed (Copy) Instagram Feed Excerpt of the Instagram Feed during the race buildup. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928510165-660D2YAHKXLXI9WO4YR5/IMG_5388.jpg UTCT - Competition (Copy) Competition Instagram Stories to announce the competition. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171429-T49E3DSSSNQ94PBL7V9K/MVDM_UTCT-28.11.2020-54.jpg UTCT - Race Coverage (Copy) Race Coverage Running in with the race leader and capturing him as he comes into the half way aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928513660-E5Q47NGSFOXN0A22LP86/IMG_5393.jpg UTCT - Instagram Stories (Copy) Instagram Stories Series of stories sharing the history of Platteklip Trail. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946176795-6SCJ1G1PUR0LUDJUVDEM/UTCT+Social+Media+Feed+4.png UTCT - Instagram Feed (Copy) Instagram Feed Excerpt of the Instagram feed during the build up to race day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609911171096-342L4JR76CTHAEOSDY44/MVDM_UTCT-28.11.2020-92.jpg UTCT - Race Coverage (Copy) Race Coverage Interviewing one of the leading ladies in the aid station. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928999159-KWINY1F8OXTF9HP87FV5/IMG_5389.jpg UTCT - Competition Reminder (Copy) Competition Reminder Insta Story Reminder that the competition is closing. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946178591-3JAUDJ0FA119NC8G3DKG/UTCT+Social+Media+Feed+1.png UTCT - Race Coverage (Copy) Race Coverage Excerpt of the Instagram feed on race day. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928515253-JLN3AUSAR6KR8BAAX1TU/IMG_5395.jpg UTCT - IG Story about the Atlantic Loop (Copy) IG Story about the Atlantic Loop Series of stories sharing the ins and outs of the one Race Loop. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609946177922-PZ2JL06087XBZ4OQAL0O/UTCT+Social+Media+Feed+2.png UTCT - Race Coverage (Copy) Race Coverage Excerpt of the Instagram feed on Race Day https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928514516-Q7WTPSFJ0PI1ND3BZBAC/IMG_5394.jpg UTCT - Instagram Story (Copy) Instagram Story This was a series of stories telling the history and legacy of the infamous Smuts Track. Click HERE to view the story. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928506906-WY98Q3KU6FKG4ASB9BAX/IMG_5383.PNG UTCT - Atlantic Loop (Copy) Atlantic Loop Post sharing info about the Atlantic Loop. Click HERE to read the post. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928503493-1B7LYZ0RBP1P2WNADZOF/IMG_5380.jpg UTCT - Instagram Post (Copy) Instagram Post A post on Platteklip History. https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928511689-B4HY2G8ZC72RUMHGK3NH/IMG_5390.jpg UTCT - Competition Stories (Copy) Competition Stories Template to share the submitted stories https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609928509864-V98CPF5QB754DWU9OYDO/IMG_5386.jpg UTCT - Devils Loop (Copy) Devils Loop Post sharing info about the Devils Loop. 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