<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.heleenmills.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-02</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/what-i-wish-i-knew-earlier-about-running-injuries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1779953531378-JQT1JJZ8M6J6PJXZLY8D/Heleen+Mills+_+MRI+_+Hip+Injury.jpg</image:loc>
      <image:title>Blog - What I wish I knew earlier about running injuries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1779953531581-4P5PFV5ZIZ5BT2H9BU4S/MRI+Report.jpg</image:loc>
      <image:title>Blog - What I wish I knew earlier about running injuries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1779953533946-9VOVZMM3VBC3PE7T3C9S/Radiologist+Poster.jpg</image:loc>
      <image:title>Blog - What I wish I knew earlier about running injuries</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/georgemut-race-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c02645ec-c674-4ce9-bb25-e634b6dc3ea4/Screenshot+2022-06-20+at+12.38.53.png</image:loc>
      <image:title>Blog - George MUT 42.2km Race Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/9b69298c-0ae0-4a31-afb8-f6683da29337/Screenshot+2022-06-20+at+12.38.08.png</image:loc>
      <image:title>Blog - George MUT 42.2km Race Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/how-not-to-bonk-while-running</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/lockdown-trends-in-south-africa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426527447-4EH8NZBUV6WYTHE3ZQAY/image-asset.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426555653-792884CSJCY8RQN1XIPM/Screenshot+2020-04-09+at+11.59.42.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427067740-VAJSS8JPOL7BSD6W4YJN/Screenshot+2020-04-09+at+12.10.22.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427118387-WIN9PGXZYHMX27VAW66S/Screenshot+2020-04-09+at+12.10.45.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427219563-VVYFDRSEPV4NX0OWP0KI/Screenshot+2020-04-09+at+12.12.48.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427241680-5SAQB0GCBN54QEC8JOQ3/Screenshot+2020-04-09+at+12.13.15.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427271892-B7W11Y3F9LFK3OMI6KWR/Screenshot+2020-04-09+at+12.13.23.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427392865-3CRJGHNAGF08QI027ZIN/Screenshot+2020-04-09+at+12.15.41.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427429698-9OQ0BLITZ1HGUHPPJGSX/Screenshot+2020-04-09+at+12.15.52.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427778789-ERWH1DTO13NQ36JTNA1J/Screenshot+2020-04-09+at+12.19.06.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427804574-M3Q6MXQES2QQA7ZRQ1HT/Screenshot+2020-04-09+at+12.19.14.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426637285-PUFDVHD7PT3JALXRU0D5/Screenshot+2020-04-09+at+12.02.47.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427913509-GY1T03DKQROYG4RBJXWH/Screenshot+2020-04-09+at+12.24.46.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586426672268-OWY5IQSDONNWPS605T6Q/Screenshot+2020-04-09+at+12.02.54.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427738506-TYKHNHWF0245BX7JRKA3/Screenshot+2020-04-09+at+12.19.27.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427650660-90MAKIFK7JL7NHAR8ZGD/Screenshot+2020-04-09+at+12.19.38.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586427688567-I7VDPD9CHZUJKHFJT3C5/Screenshot+2020-04-09+at+12.19.44.png</image:loc>
      <image:title>Blog - Lockdown Trends in South Africa (and worldwide).</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/trail-running-lingo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/vitamin-d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1540973912809-RLXK2ZPN0VJPELN5PXPO/vitamin+D</image:loc>
      <image:title>Blog - This is how I bio-hacked my Vitamin-D level and why you should do it too.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1540983964937-L9RDLJSRSRUXB2QWK1AJ/Vitamin+D</image:loc>
      <image:title>Blog - This is how I bio-hacked my Vitamin-D level and why you should do it too.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/countries-i-have-visited</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/heavy-chef-talk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/2017/12/3/how-i-became-a-cabin-crew-for-qatar-airways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760615321-G7NQPZ2NI45AQ0XF6I3L/DSC07134.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760621685-4L9ZY89NI8HUFWO034GT/DSC07139.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760635164-F5XKJLGLRID1QNWJN9RB/Heleen+_+Cabin+Crew+2.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760637569-1YTN11SLXGUI1LCUDGRV/Heleen+_+Cabin+Crew.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760822075-TBKL3ELF2FL56LTZO8K4/Heleen+_+Cabin+Crew+3.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760820355-DXRYH1774MINQ81JZMJ7/IMG_0145.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760822835-G7NGBCB04H8BJTJYJ2NM/IMG_0156.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760842163-BVOBUCJOKU60CTUK28YO/IMG_0418.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760825998-6Y4ZNG4KUHCF086ID4CS/IMG_0534.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760843472-DBOTEZ1W6ONHSPZ3PXNW/IMG_0601.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760863731-8HXTG27J4JAGYKS97KHY/IMG_0663.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754760874229-JGJE46EU2WML7AS9M72C/IMG_0807.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762279949-8BC898DYMPOE2MTAQYT0/155593_462266409541_546039541_5623269_4330908_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762312226-95JXLPQP6X4QNXP5E2NB/DSC06835.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762272400-DFVHRK6XZFW3Z1M3DQYE/76589_1439707487713_1683815716_812805_3289422_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762273743-HO18YXL918VJBWR9XVJT/76727_1439706087678_1683815716_812801_4843309_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762281906-3EI54EO8GTLI3XN69R3W/163058_461173989541_546039541_5604859_3188571_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762280380-ULBW0EPZ9QRAPQWIIWVW/155801_462260234541_546039541_5623225_4277742_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762274106-41QWUAU3DTKU76MPZJYR/149542_1648410340493_1544007064_31560571_2884981_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762272369-1JBZU73WZVS41GUF79KF/75797_1439706247682_1683815716_812802_6294557_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762275031-BTOE0H70VZLGYMMVWO89/154292_103116026428952_100001916647307_20605_4633704_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762275714-BLKPGNWYAFA82TJY0EGB/154335_134477666606362_100001323894272_188030_7974995_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762276293-B4MD0FYUNEDVQQI9REIO/154679_1695884633892_1141122784_1903287_3126504_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762314154-CNU0UCYU4DCL3G1978M2/DSC06836.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762277170-0LJPDWVUU9B7UMY969SX/154706_1437854881399_1683815716_810426_7983668_n+%281%29.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762281408-BMH16UC94UDC67FVUWO5/155814_1734589041478_1141122784_1976531_378157_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762277814-8403GJ1S2CQNMMK4UP8U/154747_1648446861406_1544007064_31560638_6997032_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762278532-HPHEFO3LIMX2FDMRBW47/154848_134474643273331_100001323894272_187978_4582078_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762279166-Y8XKNYLHB7Z53CP8TDDY/154892_1439707767720_1683815716_812806_7010732_n.jpg</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762340195-VEAJA2EK3PS673F7FQH2/DSC06843.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762340012-83SSN8Z9SY8JWNW9T363/DSC07108.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762358903-2ZE6JGGJPK3J6NB4PBWO/DSC07132.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754762360915-TML182ALPAUHPY8KJC95/DSC07133.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757816114-EH2SWROO6RPC2S3H6T0X/Heleen+Mills+_+Arriving+in+Doha+_+2.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757815992-N06VBR7W81UYJB7IKF00/Heleen+Mills+_+Arriving+in+Doha+_+3.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757817281-EPUK9RDATJHGMIJHT3SK/Heleen+Mills+_+Arriving+in+Doha+_+4.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757817458-4V03O85BC8B136UGK3NQ/Heleen+Mills+_+Arriving+in+Doha+_+5.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757834553-16YJO8QTA9ES291BCB2Z/Heleen+Mills+_+Arriving+in+Doha.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1754757819579-Y1UO9ZU60PGLTY3K5JVH/Heleen+Mills+_+View+from+my+Room+in+Doha.JPG</image:loc>
      <image:title>Blog - How I became a Cabin Crew for Qatar Airways</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/podcasts-can-change-the-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1515328322864-YEHCKLMOJRDQ1WWXNQFE/heleen+casette+player.jpg</image:loc>
      <image:title>Blog - Why podcasts can change the world.</image:title>
      <image:caption>Our tape-player looked exactly like this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1515328339538-4BWK879MHTTLZGNFI2NY/Heleen+storieman+kasette.jpg</image:loc>
      <image:title>Blog - Why podcasts can change the world.</image:title>
      <image:caption>The Cassettes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1515328342875-T06ENB6GVNMYS6BT41ZZ/Heleen+storieman.jpg</image:loc>
      <image:title>Blog - Why podcasts can change the world.</image:title>
      <image:caption>The books</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1520798340043-EMSJAY9NOAUAMYV4NK5B/jolp+heleen+mills</image:loc>
      <image:title>Blog - Why podcasts can change the world.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/the-tripod-theorem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1518971592518-SRHDQ027XXJ2547L7H73/Heleen+Mills+Tripod+Theorem.jpg</image:loc>
      <image:title>Blog - The Tripod Theorem</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/current-podcast-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517042246035-PJ5BLM4TTC1WD5NDVN3C/99pi.svg.png</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517042310167-GOLL4OOMW7CDBB07XCHA/sds.jpeg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517042395536-BKAGSKJY6O5A55D905O3/hibt_podcast_tile</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517042486286-MO3TWP9DDTPRP83V0KGR/pftw.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517042624923-4LRQIO3NDYSNYF8Z4JS8/fmf-og-image.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043444522-3ANSSA3AD8ZILTU414PH/1200x630bb.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043469354-YBU596E2PBX3N4UOJ3TA/1200x630bb+%281%29.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043480318-4JL31VPV3FFE5EPKL00A/1200x630bb+%283%29.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043502321-V2JWHUQ5L7QBWSFE0O5B/superhuman.png</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043566584-F0F38ZQAF4LSJMTCR65N/137051.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043530170-VLAAYW5555LPLO0WHHCT/Radiolab.png</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517043576306-OX9IBN1MDBQZPV3QL9RW/1200x630bb+%282%29.jpg</image:loc>
      <image:title>Blog - Current Podcast List: 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/my-year-in-numbers-2017</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/30-in-30</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511415901506-L5GFPW6QJLMS05ZFOQSB/IMG_2092.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293841594-5AWIY0YXKHADNJBH9MLD/2017-11-21+21.46.21.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Pre Swim Focus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321490435-HYCN37GNV7FABLON0ZL5/IMG_4762+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Selfie at Bab Al-Shams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321110669-SY7GW1VG9EY1505BBAXP/IMG_5025+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Crazy firework show!! This photo does not do it justice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321153997-F3JK79C5BHAS9JNZEQI1/IMG_5045+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321209939-SXD5MGAI09II42IG1CTN/IMG_4896.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321228444-JUQ7XYOUV9ILYBQDTMMW/IMG_4900.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325782163-6N4H8QEE24Y6BDYKRMPX/IMG_4998.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>On the highest point in the UAE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511294061468-SDGAZR1WJ2MSRENTWH65/IMG_7145.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Clinky!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293861027-O3DLFUU8F2UQYM9JI2UL/2017-11-21+21.45.47.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Yes!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321586745-3GMUFJZBMIF24PM5IY7Y/IMG_6162+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>The Strip.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321623172-C12P5TOWKTAZJ6NDIMYF/IMG_6056+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Trump Tower Selfie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511294191413-FW21D8CS43YYVVGGKX6L/IMG_6730.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321698056-T809CPQ8248Q2BRVCY3V/IMG_6718+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325695877-W3P85A0XZJ4FUPG8GRC1/2017-11-21+21.45.20.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511295379358-2AW507Q3FY8R6DPF8QBX/IMG_6967.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Sunset from the houseboat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321766536-ZQBPK0C3EGPI26RIDPO1/IMG_7112+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Our houseboat. My hammock out in front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511321811454-OKM0H1IG9CAN54NFFBQ2/IMG_7125+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Houseboat office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511326532760-MS8J6V2YS0K35AF45X96/Mina%2BGuli%2B%23Run4Water.jpeg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>That's our boat. Photo credit to Rich Hamman and Kelvin Trautman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383419406-7FWQAKX8E1UKNLQXCA6P/IMG_7067+2.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383403260-XWVZ1194P978U71GAXPG/IMG_7336.PNG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511383429584-U314KTNBMZA5YZ9V2CAZ/IMG_7362.PNG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369124494-YYCX9H52SLYS7ZKQFNNL/IMG_4310.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369190283-KYTJTIOOD8NLALXVJHD7/IMG_7527.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369203599-WJQRK5MCLS21CGFG4HM3/IMG_7535.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322910070-YFW2WEIYH8WCRPQXVYN2/2017-11-22+05.54.18.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>I know it looks small. It's not.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323804603-EPQ5Y7M9MZPWKSQ657VV/IMG_8165.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Busiest river in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322868706-6ZDCRUV4KQ59VYMSAOS2/KT_170413_untitled+shoot_untitled_FullSizeRender+3.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>View from our house. Insanely beautiful!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324326838-IWFJW3L5GEVY1MXAV31W/IMG_8175.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Hello Yangtze river!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322712349-336BKUH1Y3VA75WUUVNO/2017-11-21+21.44.10.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322697484-G7E5MIJ80PTJBX4JIDFR/2017-11-21+21.44.22.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322683896-86CQ9U6OOTXHHWKOGAZQ/2017-11-22+05.48.00.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511326775444-18RJTZ08QYZ70HB1EJ7W/17991922_10154639301061656_4190300864972678285_n.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>He is the founder of Fenton Communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511369903092-O76YK99VU6CSABKCVL4W/IMG_8697.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370055754-29RKWD8CRK5FT2JP1XJ6/IMG_8777.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370039396-5CNSIHIQFMUSJ9W5NGLU/IMG_8781.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370099929-4D9U704IBW27IHQBAZDP/IMG_8863.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370130415-MMYKKVLSC4H86ZR42VJ0/IMG_8881.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511370178398-420MNSKHZCNE2KI86PJJ/IMG_8997.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322593203-AKEA06QD8VNYHP7IEE78/KT_170601_untitled+shoot_untitled_IMG_9742.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Meeting Mayor, Patricia De Lille, during our 100km run campiagn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322543703-FY8ABMIV3RRHAKJSKWQ8/KT_170602_untitled+shoot_untitled_IMG_9810.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Finishing our 100km run, 24 hours after we started on top of Lion's Head.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511380961964-IFOKNIASRT9A6F14LAT1/IMG_0816.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511380955386-DIKVLVIC6PN2C9UI9PXQ/IMG_0777.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323450195-7KAHBMXWO2M8743DGNGL/IMG_2974.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Pre presentation selfie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324453233-HFC2DTBFMT8B4013R8ZT/IMG_2986.PNG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511323560321-5N8TQA9R3W4O4SE8G53J/IMG_2977.PNG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>Presentation. Thanks Rory for the photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324479633-U8Z1MI767RDUV6QA5PAO/IMG_3149.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324518877-K55G6230R6RCW7W548LC/IMG_3173.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324553498-L0Q3K8SSBDE8VKOPO46K/Screen+Shot+2017-07-03+at+2.00.30+PM.png</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322002363-DXHFZWS69M8JJPHNYU0C/Screen+Shot+2017-11-12+at+6.06.58+PM.png</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511322034495-4JD96606I6S8E7Q4MKU9/IMG_2768.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324787159-YAWHIF5MVSXS1ZBYFO33/Screen+Shot+2017-11-22+at+06.25.25.png</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324775104-HS79JWLAMZO06RF7BRT5/Screen+Shot+2017-11-22+at+06.24.48.png</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325553532-OO8YR4NOJMP1Z6UQZAGW/2017-11-22+05.45.36.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325553856-DTATRGGQUT7Z1ENI7LML/2017-11-22+05.45.48.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511325556514-Y7KWBJ7T5N9324DWNZXQ/2017-11-22+05.45.57.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324861191-RQ9Z0E13HKY4F92UB9IV/2017-11-22+05.45.14.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382592440-BQYA420MRZXP43KIFB5P/IMG_1511.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382644871-C4FCJVMJIMJBXD32ZFF2/IMG_1505.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382964229-GLYG9L0WLCRWWO0E95K9/IMG_2033.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511382026312-U4KGY98ZDSVLVG5UHELR/Screen+Shot+2017-08-20+at+7.42.16+AM.png</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511381783521-LJOO1UA5JSDP0JHPIJJE/IMG_1756+2.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511324976510-NTO9JTP9PUW80U8CHA4W/IMG_2558.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293797962-DUW682F7KW78Q0KUIFXB/2017-11-21+21.48.40.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
      <image:caption>The last pizza I ever ate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511293781705-H8BGPPQ0XNBF1CSVMOUS/2017-11-21+21.42.44.jpg</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1511381199209-Q3GGB35OBMNCC0IDO4ZJ/IMG_0681.JPG</image:loc>
      <image:title>Blog - 30 cool things that happened while I was 30</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/marathon-with-no-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503581927-6WKHDU1XR7F9CW2W3CBM/Screen+Shot+2017-11-12+at+6.05.35+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - 500m. Feeling strong.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503616993-C0XMU8LZ0NOEKEGT7W9H/Screen+Shot+2017-11-12+at+6.06.36+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - 30km. Wheels starting to come off.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503617714-RIU47F9GBGZ827UIUGH4/Screen+Shot+2017-11-12+at+6.06.16+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - 40km. The death march.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503602820-Z7KMLQ14UGA0XAY3EMOY/Screen+Shot+2017-11-12+at+6.06.01+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - 42km. Digging deep for a final trot.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503633764-GP2PF805C8KO54A73EY2/Screen+Shot+2017-11-12+at+6.06.58+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - 42.2km. The blue mat!</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503632551-I32QFWKY4QDSNAPBNAYM/Screen+Shot+2017-11-12+at+6.07.15+PM.png</image:loc>
      <image:title>Blog - How to run a marathon with no training. - Celebratory hug!</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503488734-IPO8UWQ45BG4VEWE8697/IMG_2768.JPG</image:loc>
      <image:title>Blog - How to run a marathon with no training. - Done.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1510503564340-L0L438O7SPBXOFF33BZ4/IMG_DAC2A46B6739-1.jpeg</image:loc>
      <image:title>Blog - How to run a marathon with no training. - Post race relaxation on Clifton 1st.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/expedition-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884042423-YGRSNS511CVATP0WPV1I/Heleen+Mills</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884093185-U5DF2D8YEGFTT5KWAJRY/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Preparing for Facebook Live on the Amazon, in the rain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884155756-2SVDX2GRI35YW2KVI9WE/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Drenched in the Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885028770-YGLJRD6AB93V215CMPQI/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>England. Working, while the team drinks beer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884956329-CEB79JSRK3PXWJF08ZTY/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Mobile office on our house boat in the Amazon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499884902547-7LBZ9H4C6IDA0S50NCY9/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>A small patch of 3G next to Lake Mead, Nevada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885167886-LSMQIUI0ZLTRRHRDXGAM/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Fell asleep mid-tweet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885331138-FXGRP5V4GUBR6WHQ7QI1/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Using every opportunity to either work or sleep</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885266016-VXI4V1ZFBJU9JT47SG16/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Air Masks in Shanghai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885202802-BBD226WPOGPT9EUTY1BM/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Working in the support car.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885508019-WHFGF1J9K9U2HWSENZD8/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Fireside in Oz. Before the huge moth descened</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885397142-0JJWP7TCYK84KAR4DKK3/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Trying to ignore the howling coyotes in Nevada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885628205-81UYCM43BZR39SPPYU7Q/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Mobile office in Brazil. It was so hot and humid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886392808-A69N38UG9WEQNIPS2M2D/WhatsApp+Image+2017-05-19+at+09.15.07+%2812%29.jpeg</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>When the Facebook Live failed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499885774191-13DR1H09NII8RHFU53J5/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Melbourne Airport. Struggling to upload a video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886420471-8ANFNTCAMOGRZE37T2UK/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>In Oz: a 60mins drive at midnight for LTE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886491203-RQMTPMGH1855GFM5JL3S/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Day 39 of 40. Exhausted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886533620-LR7TXO1U1HNN1D821BWT/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Route finding mid run.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886677084-RSW0ESINVJH06I3LV32H/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Content and story is king. Even 40m high up, mid-air.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886971536-XXJA7JKPN71JNUZB1SF3/Heleen+Mills+Social+Media</image:loc>
      <image:title>Blog - Managing a global campaign, while traveling to 6 continents in 6 weeks</image:title>
      <image:caption>Hello Mom, I'm okay!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/how-i-learned-to-play-harmonica</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1500324677294-C18W614JM1M06JMT4L8Q/Heleen+Mills+Harmonica</image:loc>
      <image:title>Blog - How I learned to play the Harmonica in 30 days.</image:title>
      <image:caption>My Christmas Party performance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/documentaries-teaching-you-how-to-design-marketing-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499891032007-HSHVDB85IYN441SURH30/image-asset.jpeg</image:loc>
      <image:title>Blog - What Netflix can teach you about campaigning.</image:title>
      <image:caption>https://www.nytimes.com/watching/titles/emmanuel-macron-behind-the-rise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499891264620-9OHZO2HUO9C6MK4FOG0C/image-asset.jpeg</image:loc>
      <image:title>Blog - What Netflix can teach you about campaigning.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Water</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Running</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Gluten+Free</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Bio+Hacking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/blog/category/Experiments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/work/brand-consistency-smashable-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682298067-9RQS0Z61EGR5EZFBTE01/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+2.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682299537-FV35R3665IA75YI17BGC/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+3.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682299437-GJ3DSXFBCGH6BY9AVNDF/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+5.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682301670-F6F6CFPALINKLLNCSCFV/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+6.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682304654-0T5Y1SY7RRJZWICOUNIV/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+7.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682305155-FJ6RZH8JD1TXZDCQQKKR/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+8.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682307159-JGSJ0HQJNVPIKEOC7YGM/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+9.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682309412-M5HTNZDF0AP04BLFY1AN/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+10.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682308377-YPHS712CU0PPRVQENQLD/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+11.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682310773-OWIXYIUS8V3J37TIJNTP/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+12.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682311557-Q594FVXNZ2GHHDCB9CUC/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+15.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682314188-Y6LC2S86T9P90QI4AOR9/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+17.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682314215-B7MTZOAM9B5GDT23PI7O/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+18.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682317024-BAKGT6ZCC56WT51MDB05/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+20.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682319472-Z845K7TRTFPCCSRSUFPX/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+21.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689247929-8NS9WC8TIV7ZL5UUQO9G/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-08884_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689242388-JEXB1GI6D95NR6S7WAXE/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-00508_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689242322-HH7OCOLT8A60UOWCO4JB/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-06973_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689243618-Y49CC5SCUIF6OT4Q0J40/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-07225_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689243856-C4ZR3GYSOVWRRCBBYG5M/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-07548_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689259153-ZIWPF55H0OU537HVFLUL/Heleen+Mills+_+Event+Marketing+_+XavierBriel_UTD_2019-3344.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689246441-K6WSFZ05VKDLXV2FXGQ6/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-08128_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689252430-TX0UWVE7HCG92RK2P1VZ/Heleen+Mills+_+Event+Marketing+_+Ultra+Trail+Drakensberg-38.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689249150-RSJ9Y5ODH5ESVAW4RS37/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-08976_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689245182-NG8P8YY5N59279T3KUCK/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-07734_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689246504-LSZCXOCY4ADA8DNSUXGQ/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-08460_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689247825-JUUSSHGREJ6ADSIRPHC7/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-08673_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689249286-YI2Z1GRFM31YZZCTQUCW/Heleen+Mills+_+Event+Marketing+_+Marzelle+van+der+Merwe_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689250569-N7HF96H7QZWE5P428QXK/Heleen+Mills+_+Event+Marketing+_+Nick+Muzik+7_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689250667-0DDM0C5MYAOBF0EMHKLT/Heleen+Mills+_+Event+Marketing+_+Ultra+Trail+Drakensberg-6.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689256581-W27M1W6IEN1F0MUGW0RA/Heleen+Mills+_+Event+Marketing+_+XavierBriel_UTD_2019-3289.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689252148-WT2KKBNE3NKPZ2FBQR1B/Heleen+Mills+_+Event+Marketing+_+Ultra+Trail+Drakensberg-7.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689253860-DK7RMGAPUDRHC8N977Z4/Heleen+Mills+_+Event+Marketing+_+Ultra+Trail+Drakensberg-40.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689255837-KI649FN47F0UOS1Y4K69/Heleen+Mills+_+Event+Marketing+_+XavierBriel_UTD_2019-2852.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689244935-KB27OPRVX1E5ND2XU0K1/Heleen+Mills+_+Event+Marketing+_+%28c%29JaredPaisley_UTD_2021-07626_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790689257605-ENU1I75T93UYTIUMDUE8/Heleen+Mills+_+Event+Marketing+_+XavierBriel_UTD_2019-3317.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709995416-YBC5HT09OD45QU3RFXGL/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+4.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709995406-ZKUMISI35SZPI5QNM5JN/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+10.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709996775-0ZI1I2OBYGGAUSMKDJFH/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+3.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709997044-TUVTYLS4HCL3CJR3Z0G8/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+9_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710011933-UH11M2SWJJCKS6J0G6SK/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Samburu+Warriors+_+The+Sarara+Foundation+_+1.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709999268-T6JZAHSSI8GKJA2Z832P/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+1_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710004891-9HG41YGVHD5P2ZUSQ1B0/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+6_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790709999439-CTVB85377ZM92U19UQVR/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+4_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710000835-FSDEY5776L7DENO5RQ91/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+12.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710009041-X5ZHZZIQII1QW3P8C17W/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+2.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710001923-4Q7JJ3M3V4Q7RV35QEFD/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+11.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710002270-3Z08GA2V8HK564PLDLKN/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+13.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710009264-SIBQCF5ZOM2JS0YQAUUH/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+8_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710003192-OR2PUA747VPUSS2M8B9A/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Education+_+The+Sarara+Foundation+_+2.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710003635-14AV2MHXYYUW4C1T58KZ/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Education+_+The+Sarara+Foundation+_+3_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710007717-Y958XFB25WZWT5X0K097/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+3.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710004621-XU4LHVK33WFNB5YKVAWH/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+5.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710006263-XIMIL81XCRFY6DLGCTCI/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+2.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710006398-0XGJ0YOHHSSV5GA5MBCZ/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+8.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710007820-1ORPL49PVIVVT5NG5FY4/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Education+_+The+Sarara+Foundation+_+1.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710000607-L2NRBEH644UXZ0TKRLX8/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+6_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710010498-XEK6H6ETNWWNKFJLPM6K/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+9.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710010574-QVG6JICAXK2HZ7K4HR44/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Milk+to+Market+_+The+Sarara+Foundation+_+7_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710011701-1Q2RB68EK9KTBH88R2G8/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+7_web.jpg</image:loc>
      <image:title>Work - Brand consistency: would anyone know it's you without the logo? Become a smashable brand.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/nonprofit-crm-hidden-donors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b097b248-d39f-49e6-bf6c-06065ac044e1/hero-naisimari.jpg</image:loc>
      <image:title>Work - “Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors. - Make it stand out</image:title>
      <image:caption>Naisimari, one of the elephants on the Reteti Adoption Program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d8667f3a-d6d3-4377-8716-e83162aad49d/sarara-contacts-before-after.png</image:loc>
      <image:title>Work - “Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790336828790-CPYCYO0DQ15V3SQ8RSYD/reteti-contact-journey.png</image:loc>
      <image:title>Work - “Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790336828853-U048VWJ2EM67BGIRLP32/reteti-contact-journey+_2.png</image:loc>
      <image:title>Work - “Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790336830260-SSGUU1DGYV6UJSAV7PP6/The+sarara+foundation-contact-journey.png</image:loc>
      <image:title>Work - “Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/sell-safari-lodge-before-its-built</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790154912101-WEVXENFPB7FA3XZ3S5H7/SararaWilderness_How+to+launch+a+lodge+without+content+_+Heleen+Mills.png</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed - Make it stand out</image:title>
      <image:caption>The line drawing of the camp that accompanied the storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155566986-TOBQ10MPF8HQJJHFB44E/SararaWilderness_FlyCamping_BushDinner_02_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155567095-5GDZKA4B7O3OK8VIPLL1/SararaWilderness_FlyCamping_BushDinner_07_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155568646-0YNLV8VYHHA57ETRE7RS/SararaWilderness_FlyCamping_Tea_01_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155569482-7K2KH9JOO1U9GXY9YQC1/SararaWilderness_SNR_Elephant_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155570211-C8OTLXKVSOKGMR7YIM1Z/SararaWilderness_SNR_VulturineGuineafowl_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155572230-RG8LA56B9OQTKAR0MG2G/SararaWilderness_FlyCamping_BushDinner_08_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155572516-Q25AF2U5GX9EF1F7RCDK/SararaWilderness_FlyCamping_BushDinner_03_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155573854-5RCXZA365FUG1JLQL8NU/SararaWilderness_FlyCamping_BushDinner_01_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790155574819-6XJLFVXAY6DQ4ZSXAEEJ/SararaWilderness_Jeremy_Elephants_02_web.jpg</image:loc>
      <image:title>Work - Sarara Wilderness launch: Selling a safari camp before it existed</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/2025/8/14/building-reteti-elephant-sanctuary-adoption-platform-with-no-code-automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/african-parks-digital-fundraising-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/91ee83ee-3d47-4dff-ac42-d64b8ee47c4a/Heleen+Mills+_+Digital+Fundraising+Workshop+for+African+Parks+_+1.png</image:loc>
      <image:title>Work - Empowering African Parks Team to Fundraise with Confidence. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790609607055-MZLN9LZWM7H1CYS2VY09/Heleen+Mills+_+Digital+Fundraising+Workshop+for+African+Parks+_+3.png</image:loc>
      <image:title>Work - Empowering African Parks Team to Fundraise with Confidence.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790609607021-LH1C2B7EVRPT9QDUCFB4/Heleen+Mills+_+Digital+Fundraising+Workshop+for+African+Parks+_+2.png</image:loc>
      <image:title>Work - Empowering African Parks Team to Fundraise with Confidence.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/sweat4soap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/af4615ef-47da-4cc9-9be6-2c23a101004e/Eco+Soap+Bank+_+Sweat+for+Soap+Campaign+_+Heleen+Mills.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Make it stand out</image:title>
      <image:caption>A mama receiving a bar of soap from Eco Soap Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782989254-YVBU4J9XWBWMSZJZ7NSX/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_1.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782988597-Y1ICY1M9BCP3E5DRNCSF/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_2.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782991037-J215KZLKX6NLWR6HCHEX/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_3.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782991273-WPZE3O7GQ33E2ESNEMRZ/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_4.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782992388-GU6UJA87XB6CQ4ROHUQK/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_5.jpeg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782992932-7VECHMRN4WTJ80ZTNJCK/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_10.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790782993711-ZF94O2E9XRSK2XVV7MEF/Sweat4Soap+_+Global+Virtual+Run+_+Thirst+Foundation+_+Heleen+Mills+_11.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/14e5728a-000f-4b69-8f68-17c23d20b9e4/Heleen+Mills+_+Sweat4Soap+Campaign+Results.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776760406-FAUBCOH6EGJHQ2IQ0TUS/Facebook+-+A+group+of+hikers+in+JHB+sweating+for+soap.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776775256-4XEIOQCFGL6ZQ5GRQC83/Twitter+-+Sundeep+%26+his+son.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776760375-AOBA4JF3JXC9U2665328/Facebook+-+A+group+of+virtual+runners+dedeicated+their+km_s+to+sweat4soap.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776762132-3LKUO19NS6GOCM7YSE0F/Facebook+-+A+member+of+a+FB+running+group+dedicated+over+100km_s+.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776762406-P00GPQA08FP3JC110CBY/Facebook+-+MP+Jain+walked+indoors+but+still+managed+to+log+10+km+.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776763452-8IE6TXAALML5AKFXAD6F/Facebook+-+The+Real+Housewives+of+potomac.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776764182-BN9SI4DTNOLG3304LH2Z/Facebook+-+Walking+with+Purpose.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776769765-VJMX7KB4NLJ8XS6MN03Y/IMG_5067.PNG</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776767260-BCCIV57HHS19BR7PWNUW/Twitter+-+A+group+of+hikers+made+a+team+effort+for+sweat4soap.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776769277-4I8WLTKGH6UUQOCO3GB4/Twitter+-+Aithne+Molotsane+recruited+runners+and+created+her+own+community+%23teamAth+and+collectively+they+accumulated+over+400+000+km_s+.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776771080-HW8XFN17E2UXK34KX4MZ/Twitter+-+Emmanuel+ran+almost+every+day+and+dedicated+his+mile+sto+bith+sweat4soap+and+raising+awareness+about+the+SARS+situation+in+Nigeria.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Emmanuel was one of many people who ran daily.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776771439-X4EHB53AFGF77MJ60IFV/Twitter+-+Grandfather+%26+grand+daughter.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776773028-0QM0ZEXUAW0Q614DLM5S/Twitter+-+Many+many+doggos+joined+in+on+the+fun+too.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776773200-W4JZKSS7ENBLU6KNZT75/Twitter+-+Recovering+from+hip+replacement+but+sweated+4+soap.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776775662-Q4CPQZ1MUWQRC9ZQNWCQ/Twitter+-+Sweat4soap+%26+breast+cancer+awareness+-lovely+colourful+outfit+.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776776864-031E50S84DWH1B2DEXCC/Twitter-+Emmanuel+ran+almost+every+day+and+dedicated+his+mile+sto+bith+sweat4soap+and+raising+awareness+about+the+SARS+situation+in+Nigeria.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776776998-NWTBBS1TH2GFXLGPIW01/Twitter-+Joyous%2C+powerful+%26+playful.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680117-6KV66PMCE02GEH8AEZXB/%23Sweat4Soap+Flyer+Facebook.jpg</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Whatsapp and Outreach Flyer</image:title>
      <image:caption>The flyer we designed to be distributed via Whatsapp during our outreach phase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790776609872-SLLBTF7JVDJSZMWO2I83/Sweat+for+Soap.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790777427193-UXXCH8FZ5YTBF7Y67TTD/Sweat4Soap+_screencapture-facebook-MinaGuliWater-posts-2840383966243521-2020-12-01-14_30_01.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852696644-ZM9K3BTPV60K1OT9E5MJ/Sweat+4+soap+assets+india-23.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Paid Ads Graphic</image:title>
      <image:caption>Example of the images I designed for Facebook and Instagram ads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790777425144-K4UMXBDRI0G4NCJDEUV6/Sweat4Soap+_+screencapture-twitter-minaguli-status-1317065596404719616-2020-12-01-13_53_39.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852680633-BBAC1P9X4SS6WDLPOBXP/africa+IG+story-24.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - IG Storie Ads</image:title>
      <image:caption>Example of some of the IG story ads that we ran.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852678259-T2CS6WEE1V6371HUD6JP/%23sweat4soap+Race+Bib+2+copy.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Race Number</image:title>
      <image:caption>Everyone who signed up was immediately sent a race number. The number was designed by Andrew Hall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790777425272-RX13H97YGW4X02GANJXO/Sweat4Soap+_+screencapture-facebook-MinaGuliWater-posts-2801427096805875-2020-12-01-14_30_48.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799797-KEDNXEH2O1DTOV22DFLG/Sweat4soap+Instagram+feed.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Social Media Feed</image:title>
      <image:caption>Excerpt of the feed during the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852693337-NI90YZWHMO0GVOPJZXAH/Sweat+4+soap+assets+%5BRecovered%5D-23.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Design</image:title>
      <image:caption>Example of the graphics / images I designed for email and social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790777429591-L15MLS24RBJA3XBN6YSD/Sweat4Soap+_screencapture-twitter-minaguli-status-1317111574792970241-2020-12-01-13_53_08.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609852799675-LV6DEEWQGKGSP35SY0VG/Sweat4soap+Instagram+feed+2.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries. - Social Media Feed</image:title>
      <image:caption>Excerpt of the feed during the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790777427228-CPI5NKC0WX77TNP6ZBEL/Sweat4Soap+_screencapture-twitter-minaguli-status-1316770344410251266-2020-12-01-13_56_27.png</image:loc>
      <image:title>Work - How Global Handwashing Day turned into a worldwide virtual run in 164 countries.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/worldriverrun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681239941-YLV1DJO02Q4M8YV05LA2/%23WorldRiverRun_Campaign+for+Mina+Guli_26.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681260381-VNQCWDE94O56DKSTIEAT/%23WorldRiverRun_Campaign+for+Mina+Guli_27.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681148882-NQFQF4D7T7SN3J2TOJVC/%23WorldRiverRun_Campaign+for+Mina+Guli_02.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681188715-A53UKS1SSW5KPKBMAMSY/%23WorldRiverRun_Campaign+for+Mina+Guli_14.PNG</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681152281-47Y3NR9Q17F0TA9TOIKJ/%23WorldRiverRun_Campaign+for+Mina+Guli_05.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681153009-NU2GS0YD4S3EIVT5AART/%23WorldRiverRun_Campaign+for+Mina+Guli_06.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681260226-DA6D3D6EZE3J4Q811DR6/%23WorldRiverRun_Campaign+for+Mina+Guli_28.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681150760-Z0D9WUHGUS3IUQSJUF9D/%23WorldRiverRun_Campaign+for+Mina+Guli_03.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681149344-OX3SWJVW4HWG6F5OOTBA/%23WorldRiverRun_Campaign+for+Mina+Guli_01.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681199225-2YYZLOW9F7SYNQ67EUYN/%23WorldRiverRun_Campaign+for+Mina+Guli_16.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681263776-UDK0PU4K55LA8MK54QTC/%23WorldRiverRun_Campaign+for+Mina+Guli_30.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681156919-7IKDZ249AKESVMJHFJO8/%23WorldRiverRun_Campaign+for+Mina+Guli_10.jpeg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681158274-TFAIJ4GJHC531ZIO71ST/%23WorldRiverRun_Campaign+for+Mina+Guli_11.jpeg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681178670-MHTMW74NHN9KB0HKZL9A/%23WorldRiverRun_Campaign+for+Mina+Guli_13.PNG</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681266315-HM2HR1LK6VD8E0U6PXGF/%23WorldRiverRun_Campaign+for+Mina+Guli_31.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681156279-W1BDFC5TIFQDAXBWAE2B/%23WorldRiverRun_Campaign+for+Mina+Guli_09.jpeg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681206759-KPPB0WQFBF2KX3942F5Q/%23WorldRiverRun_Campaign+for+Mina+Guli_17.jpeg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681218752-D4QBNLC9UD6XSROCLX9Z/%23WorldRiverRun_Campaign+for+Mina+Guli_20.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681235434-YXU61K0LXXOCOBE8F0YX/%23WorldRiverRun_Campaign+for+Mina+Guli_25.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681269711-4KKZB0SEOF7SKWSWE9Y7/%23WorldRiverRun_Campaign+for+Mina+Guli_32.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681271138-HHECFQGIVNCJ7B7YNEDM/%23WorldRiverRun_Campaign+for+Mina+Guli_29.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681271759-CWCWMLCVWRXJE05F9XR2/%23WorldRiverRun_Campaign+for+Mina+Guli_33.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681272805-3Q7GW79V9P3B9UBQMJYW/%23WorldRiverRun_Campaign+for+Mina+Guli_34.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681151263-E0DC96V0425YH6H0SQ96/%23WorldRiverRun_Campaign+for+Mina+Guli_04.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681273727-FFO5CNX3JCUEZ81RBDCK/%23WorldRiverRun_Campaign+for+Mina+Guli_35.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681274561-Y10I70U59B99JTAFCIQ5/%23WorldRiverRun_Campaign+for+Mina+Guli_36.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681275366-1SIJ17JH0XTBNRIE9N4C/%23WorldRiverRun_Campaign+for+Mina+Guli_37.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755681276352-FO47G5UJZPDRSCCCBQ8C/%23WorldRiverRun_Campaign+for+Mina+Guli_38.jpg</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943732243-6M3Q8KPLFO55JER3DDWM/WorldRiverRun-36.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755683506794-GBVH5OX0T2NEGL2B2PK6/WRR-STORY.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943756698-QQKA6U4J3M02M10MV53M/WorldRiverRun-35.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943711661-SSVATM9F9928AVONUHV7/WorldRiverRun-30.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682930776-NY9ECY2SSMYW8W5XK7DS/WRR-CERTIFICATE-EXAMPLE.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682908498-A9PX6EALBLHVCH9DL6CU/WRR-CERTIFICATE-NDPS.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943604651-BOJYTQFAS565XJOHP6U8/WorldRiverRun-1.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943770574-BCXLFXUVXF4CG9I2U8J2/WorldRiverRun-40.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682563292-WCRV4R1F15E0N2U8VFWZ/%23WorldRiverRun_Campaign+for+Mina+Guli_01.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682561701-21ESFNLMO3BCOLZHCB0H/%23WorldRiverRun_Campaign+for+Mina+Guli_02.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682567431-L2RF7P703X68ZYM61SHJ/%23WorldRiverRun_Campaign+for+Mina+Guli_06.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682726109-VFSRH3WH7RX7E1HEWH75/%23WorldRiverRun_Campaign+for+Mina+Guli_08.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682575311-HF5QAMPCZYWYE5CUMI45/%23WorldRiverRun_Campaign+for+Mina+Guli_07.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755682576401-NBW82O4F072E2W9H6A2D/Screenshot+2025-08-20+at+11.34.57.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d1b14e93-fb95-401c-a178-46322a48ce7c/World+River+Run+Landing+Page+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - World River Run – A Global Collaboration with WWF for Freshwater - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/ultra-trail-drakensberg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625939479474-3QMF3UH176APE8QT4DUP/UTD+video+Thumbnail-02-01+copy.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/81dd4e70-3a06-441f-aae4-a89436644543/Heleen+Mills+_+Ultra+trail+drakensberg+-+utd-entry-growth+copy.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145223-XRE7AALG0TEVY0HZVT98/UTD-2021-LOGO-2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - New Ultra-Trail Drakensberg Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941688824-YV9AM73FCA1QX2QKPT4H/Ultra-Trail+Drakensberg+4.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Ultra-Trail Drakensberg new finish line chute &amp; arch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159731-7ZVETB0D44U0Y6BKVP2F/Ultra-Trail+Drakensberg+1.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Ultra-Trail Drakensberg Instagram Feed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941677567-NEGT5JPS53MWFWUMKYUW/Ultra-Trail+Drakensberg+2.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940145214-ZNB9TSDGDNLMSFT6NM6R/UTD-2021-LOGO-3.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - New Ultra-Trail Drakensberg Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941503896-KHRA68ODU92D1O4SU4V2/_MP_9611.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Close up of the UTD160 Race Number</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940439670-A4AKYKHF363ORM37BYO1/mens+tee+orange+print+front.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - UTD2021 Event Tee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940693109-9UJDLBX1Z4Q0BEN9PWF0/UTD2021-521.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - UTD podium in the the branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941682077-FL0KAR806JBW2BPAXG7R/Ultra-Trail+Drakensberg+3.JPG</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Each race had a colour and a corresponding race bib and medal &amp; medal ribbon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941159198-INICGQCYL3C2OVRN39GM/Ultra-Trail+Drakensberg+.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Ultra-Trail Drakensberg Instagram Feed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940648304-Q9QNRDF19O2VQCSVA4I7/UTD2021-118.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625941370358-CR72HCZFBMLK4LCXG0BH/Ultra+Trail+Drakensberg-8.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Ultra-Trail Drakensberg has 5 different start lines, and each had a new arch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590581-6OHRA2S5UY8V21375E6U/Heleen+Mills+UTD+Design+3.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Graphic Design</image:title>
      <image:caption>Design for the UTD2021 event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111590351-X3O4JULOF4PJ4HMWMWMD/Heleen+Mills+UTD+Design+2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Graphic Design</image:title>
      <image:caption>Example of the graphic design I do for UTD2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610111596578-J4YZ09ACEOKT1A025ICH/Heleen+Mills+UTD+Instagram+Feed+2.png</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - Instagram Feed</image:title>
      <image:caption>Excerpt of the day to day social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940608254-LM0MAAN5X15V9Z2WPTYU/UTD2021-26.jpg</image:loc>
      <image:title>Work - Ultra-Trail Drakensberg: Building an event-brand that scales - New Finish Line Chute</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/bootlegger-coffee-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790682299437-GJ3DSXFBCGH6BY9AVNDF/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+5.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865694698-2U2A6TGHM2HU6T7U0QG4/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+7.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865694316-RLLYNEP8GLLM6QAWV9M9/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+8.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865739245-6OPOS4W3WOKAGRFWYU4N/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+11.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865696620-TQAATQGGKHX1EQCCVELN/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+9.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865740268-YCPUWNPALGZ5VJJYOTIE/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+12.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865741570-U0BZKKIBF1JT4B0G972G/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+15.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865743959-067RT044YZ7GQHCN0VVE/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+17.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790865745608-FR3GUXHMY9VW8V6333HR/Heleen+Mills+_+Bootlegger+Coffee+Company+_+Marketing+and+Brand+Building+_+20.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842051695-1PCZA7HRWB3P6XFN5929/Screenshot+2021-01-05+at+11.43.56.png</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Social Media</image:title>
      <image:caption>Excerpt of the Instagram feed during the time I managed the account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609840242726-JRCZN025ME0E2NZRUJM9/Bootlegger+Monthly+Herald.png</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Company Newspaper</image:title>
      <image:caption>Reinstated the company newspaper, which I wrote and designed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839219083-EIJBIX1XOML45H0VKKLL/BTLGR+SR+CLM+HR-90.jpg</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Store Shoots &amp; Content</image:title>
      <image:caption>With a growing portfolio of more than 24 stores; I made a point of continuously generating content of the different stores. This also suited the Franchising Strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838808069-571U46JBQUOLBNKQ2969/Screenshot+2021-01-05+at+11.25.37.png</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Music Shows</image:title>
      <image:caption>Organised various music shows; including Majozi and Albert Frost.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609842072385-RYM5BOU9YIHCD2LPO15O/Screenshot+2021-01-05+at+11.44.26.png</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Social Media</image:title>
      <image:caption>Excerpt of the Instagram feed during the time I managed the account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838815341-6GQBDY5KWDCYYTIC2YBC/Onboarding+Pack.png</image:loc>
      <image:title>Work - One voice for 20 stores: Building the brand system behind Bootlegger - Onboarding Pack (excerpt)</image:title>
      <image:caption>I compiled an onboarding pack and brand booklet for all new staff joining the company; from office staff, to kitchen and waiters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/gone-outdoor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828999156-628WTXYIH6ANX18KCLVT/Insta+Post+Slide+1.png</image:loc>
      <image:title>Work - Gone. Outdoor - #Gone2Gone</image:title>
      <image:caption>A ‘semi-virtual’ trail run where participants had a month to run a set 21km trail from the Cape Town to the High Constantia Gone store. More than 2,800 people registered to run, but my estimation is that well over 3,500 people participated. Check out the posts and Story Highlights on Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771443438-QHK9H25DDD02MT8UGJUV/Gone_Race+number.png</image:loc>
      <image:title>Work - Gone. Outdoor - #Gone2Gone Race Number</image:title>
      <image:caption>Every participant who signed up for #Gone2Gone received a personalised Race Number that I auto-generated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769590280-K17D9B4A1QVU63BP5554/IMG_4173.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Store Openings</image:title>
      <image:caption>During my time at Gone, we opened 3 new stores. See Instagram Posts and Highlights of the High Constantia store opening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435066-UIT28QK16AHMD2J8O50N/Duct+Tape+and+Beer.png</image:loc>
      <image:title>Work - Gone. Outdoor - Duct Tape &amp; Beer Events</image:title>
      <image:caption>Hosted monthly repair events in the JNB and CPT stores; where we’d repair any outdoor gear free of charge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771435721-ALVRMS56H7VFO5ZT28OU/Gone+search.png</image:loc>
      <image:title>Work - Gone. Outdoor - The #GoneSearch</image:title>
      <image:caption>Based on Geocaching - we hid something on Table Mountain which people had to find and take a photo with. By posting their photo on Instagram, they were entered into the lucky draw. The competition ran over Easter Weekend and was a massive success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769584978-UABFRN4ICRIBVXGQPC1G/Gone-Banners-Newsletters-camp.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - #GoneIndoor</image:title>
      <image:caption>#GoneIndoor was a Lockdown competition to encourage 'getting out' while being in at home. See Instagram Post &amp; Highlights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609833920642-ZCU4YGDBTP04M3UHJ0KQ/Micro+Adventure.png</image:loc>
      <image:title>Work - Gone. Outdoor - Micro Adventure Blog</image:title>
      <image:caption>In order to create and share more relevant (and local) content, started a micro adventure blog where anyone could submit their weekend missions. Once published, they received a voucher. To date, this remains to be the some of the most engaging content on the feed. See the blog and one of the posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609773568729-FOJFWZTU1IGOLRZAQIU1/Screenshot+2021-01-04+at+17.19.09.png</image:loc>
      <image:title>Work - Gone. Outdoor - Oceans Alive Event</image:title>
      <image:caption>Our sold-out 2019 event at Wavescape which I organised in the Two Oceans Aquarium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769585206-INUJ1YONK93Y6AV54J7N/Gone+Banners+Newsletters-08.png</image:loc>
      <image:title>Work - Gone. Outdoor - Brand Colabs</image:title>
      <image:caption>I organised various brand colabs and competitions to strengthen our ties with brands, the community and build a wider audience. This particular image was a colab between Gone. Sealand Gear, and Jack Black Beer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771421362-AEP1ZE203VRPNNR66MRW/Gone+Print+Ad.png</image:loc>
      <image:title>Work - Gone. Outdoor - Print &amp; Graphic Design</image:title>
      <image:caption>I handled all the graphic design at Gone for online, print and in-store collateral. This example is from a print ad I did for Trail Mag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609828704069-FIVYXQLAM3FX875PPC6Y/Gone+Banners+Newsletters+blogpost-01.png</image:loc>
      <image:title>Work - Gone. Outdoor - Blog Posts &amp; Writing</image:title>
      <image:caption>I wrote various blogposts for Gone. Here’s an example.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771374039-LRE4GH9RXSFQIY7HZJUQ/weekly+store+runs.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Weekly Store Runs</image:title>
      <image:caption>Every Wednesday, come rain or shine, we did a group run from the store in Cape Town, and later High Constantia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769545638-UOD9RRZB4J5XZS5BPLIA/201812_CapeUnfoldsTalk_22_KQ5A6823.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Talks &amp; Presentations</image:title>
      <image:caption>I organised various talks about environmental issues, adventures, sport or activism. At this particular talk, Damien Schumann shared his story of running across the Cape Fold mountains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769592276-F6F6HEBWXJQRTUI7QDAA/IMG_7806.jpg</image:loc>
      <image:title>Work - Gone. Outdoor - Duct Tape &amp; Beer</image:title>
      <image:caption>Example of some of the repairs we did. Read my post about it here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609769577163-OWWVG9F0OUC52JU84V9D/Gone+Banners+Newsletters_Three+Peaks-09.png</image:loc>
      <image:title>Work - Gone. Outdoor - Event Sponsorship &amp; Coverage</image:title>
      <image:caption>Gone supported the Three Peaks Challenge and I handled the event coverage and buildup.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/worldwaterrun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689041851-D6CKVL67TIFZ7H55CVGP/%23WorldWaterRun_Campaign+for+Mina+Guli_28.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688957771-AIABQ1MCI2W3V7YVP6U3/%23WorldWaterRun_Campaign+for+Mina+Guli_23.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687695169-G87V06P0L4QR76Z60DVA/%23WorldWaterRun_Campaign+for+Mina+Guli_17.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687697542-H1H9UO3RYKZM1AKNAX9P/%23WorldWaterRun_Campaign+for+Mina+Guli_21.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688960207-ZC236Y0IDNF53H4K7QL1/%23WorldWaterRun_Campaign+for+Mina+Guli_22.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687695004-04Y59ILI9H07KECOF0C2/%23WorldWaterRun_Campaign+for+Mina+Guli_10.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755688942842-SABJVFIP11H7G7Y62B03/%23WorldWaterRun_Campaign+for+Mina+Guli_26.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689000346-V2ROS1GIK3QNCCCX6JA4/%23WorldWaterRun_Campaign+for+Mina+Guli_06.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755687696572-D2OLVCAEK0MFS04D79FV/%23WorldWaterRun_Campaign+for+Mina+Guli_18.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689000425-GE7L6PKE10ZMX9NRJTZS/%23WorldWaterRun_Campaign+for+Mina+Guli_05.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689003423-3Z7F36T1PT2RACYR1HX6/%23WorldWaterRun_Campaign+for+Mina+Guli_07.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689004881-9GGT3YKGJA6PY5PFDZX4/%23WorldWaterRun_Campaign+for+Mina+Guli_08.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689007566-859DW6UXEOWRHO6YC8D4/%23WorldWaterRun_Campaign+for+Mina+Guli_09.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689030358-YO0GO5PE1XG03ZR20N14/%23WorldWaterRun_Campaign+for+Mina+Guli_19.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689022610-PV95VMZ7WV71AAD3OQGV/%23WorldWaterRun_Campaign+for+Mina+Guli_20.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689027359-7WSB5EW1WYDDB722RLLA/%23WorldWaterRun_Campaign+for+Mina+Guli_24.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689038669-VLVK0HCDIUL64DMPPO2G/%23WorldWaterRun_Campaign+for+Mina+Guli_30.jpg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689041931-D187XJJYMTQ6E7KUA3PR/%23WorldWaterRun_Campaign+for+Mina+Guli_31.JPEG</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755086705413-O3F5R92S918I7R7FXMQ1/Untitled-1-05.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Race Number</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931598231-6P5MTL2830YK1QY8J00B/WWR-horizontal-blue.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun logo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931931321-N3WW154V3JJNTN68JWFU/WWR-Certificate-example.jpeg</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Certificate of Participation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755690008966-T3NW0Y87L1JX4XLPS9M8/World+Water+Run+_+Social+Media+Graphic2.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931652065-SB61Y1TIBJV5STFSU0KP/WWR-Fact-01.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689986774-56BXXI88LCBQY2TCLZD1/World+Water+Run+_+Social+Media+Graphic.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689968576-4KK3AS4X7KG9Q2KMRWGH/World+Water+Run+_+Social+Media+Graphic+3.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931537300-UGWQITZ5KO60RQGYSUL2/WorldWaterRun_1.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Announcement Email</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755689975282-H2RKX7JKOTTIKHWJN5JB/World+Water+Run+_+Social+Media+Graphic+4.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931564183-EMKTTCJV89L0IVRQT2NE/WorldWaterRun_9.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931567441-N6AXEL7WZAGIUDG9BO5C/WorldWaterRun_10.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931577138-HKWI2QUSU2SZ5HWBIDNO/WorldWaterRun_13.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun Tweets from runners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931558914-OZVSX3MEDFNLQGHFQO42/WorldWaterRun_7.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931558103-6WTWZQNI6BF0B5LAQXDQ/WorldWaterRun_6.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931551530-25ULL8ZOZV8GI2W9BIZU/WorldWaterRun_5.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - #worldwaterrun on Instagram</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931550430-FNOCPLJPD8Z5KFIWIDJT/WorldWaterRun_4.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931545592-QWHARHCXJV9YV2AR7RTX/WorldWaterRun_3.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625931542226-4C7PDQ1FQEJ00OTNLEC5/WorldWaterRun_2.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/dac8a500-bf84-4732-bfd6-115a02023e69/World+Water+Run+LAnding+Page+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - World Water Run – Mobilising a Global Community for World Water Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/rhino-peak-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755709984085-BJWOK47B98DINPME72RP/Rhino+Peak+Challenge+Social+Media+2019+-+2021.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755710010718-38FEP1NJ8H1FPZP18L23/Rhino+Peak+Challenge+Social+Media+2019+-+2021+4.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755709981250-NC5436NLFMYT5RTJL71O/Rhino+Peak+Challenge+Social+Media+2019+-+2021+2.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755710010552-X0IHMDIJ6WEKE1GM0N47/Rhino+Peak+Challenge+Social+Media+2019+-+2021+3.png</image:loc>
      <image:title>Work - Rhino Peak Challenge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/giants-cup-trail-run</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934186655-AKVHYT2SB7HJOXUV1ZW5/TGC-LOGO-03.png</image:loc>
      <image:title>Work - Giants Cup Trail - The new redesigned Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934198219-A9J82ZCOXV6W7E18KRQ6/TGC-LOGO-04.png</image:loc>
      <image:title>Work - Giants Cup Trail - The new redesigned Logo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934253218-CEG4C7VNVAZ1SXU6HCLT/GiantsCup-11.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Name tags &amp; Race Number</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934242740-DDJL75OSBUGC827AO9RZ/GiantsCup-1.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Writs bands matching the brand colours.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934340934-091W393XU1NCHPZ4DV6E/GiantsCup-39.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Wrist bands are worn long after race day - a great marketing tool</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847636-HRQDBOIWJ0DDRD7CMF8Q/Giants+Cup+Trail-15_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625934363660-BJ5OXG8UY6ZJX34587VW/GinatsCup-112.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Redesigned medals and medal ribbons.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727847956-852CTOXUR0O8PPZZ5P44/Giants+Cup+Trail-50_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755727849941-4V2PL36LT3497PQUNI7S/Giants+Cup+Trail-55_web.jpg</image:loc>
      <image:title>Work - Giants Cup Trail - Curating branded experiences</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b945faf1-8e5d-4ca3-964c-4db5862f5acb/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+01.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d7e19485-49d0-454a-ba7e-d204b280b796/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+02.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c1ee4376-5b0b-4ca1-b7b7-5bdcb5e4d685/Giant%27s+Cup+Trail+Run+Social+Media+_+heleen+Mills+_+03.png</image:loc>
      <image:title>Work - Giants Cup Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724516942-POY1L56ID251K0T9629L/Giants+Cup+Website+copy+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Website Home Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724517415-ZCKQ6SQNLANF2YM7NPBM/Giants+Cup+Trail+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Trail Run Event Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1638724964530-4XZ0ZGLZ1D1AWV0KNEOO/HIking+Giants+by+Heleen+Mills+%281%29.png</image:loc>
      <image:title>Work - Giants Cup Trail - Hiking Giants Web Page</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/plogathon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610131917387-JHF8BDV4D3XCA9B1WMBL/Plogathon+_+Thirst+Foundation+Campaign+_+Heleen+Mills+_+5.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Make it stand out</image:title>
      <image:caption>Plogathon Campaign Participants!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866451969-INJX5CE9YKAZ06UJ4PV9/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+20.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866431410-5VUEIF6XIMIULNPMV3MS/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+2.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866439916-OYH6X3NLCNJQ6RIR9KKP/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+5.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866441854-TIHQL19P24QD08CPRO1D/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+7.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866441742-UCO7UDWJUB1YQG6ZBJ9S/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+6.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866439300-SGXUIE6WLUDW5BLY0621/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+4.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866453691-O67NGZ3YIGENY6DK86EM/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+23.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866445964-8O9E4AG66DZLF9FIRFGR/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+12.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866443256-4PE1ZJVBRLBJE0Q1BK1O/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+8.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866452132-H6UNU5KMZLDASLQE0HO6/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+21.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866443238-P6U25NGM8JQGB7SZRPN9/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+9.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866444554-ZQ8XAMRXMK9DZX4T3WNK/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+10.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866444681-B0KY4C96WF9WCAVPRDTN/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+11.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866446027-R4EA8LCHBDV9SCW7MQZY/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+13.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866447469-JEHREQE7GRU9YWKUWB9E/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+14.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866447612-VARRAIPQX2SFEDBUFVZQ/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+15.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866449095-E6G8HGPVCHI1WW96QSKM/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+16.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866449143-SX3VGM6K0072CT6QAG0X/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+17.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866437503-XWDI23RMPTKAWUBJUG2A/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+1.PNG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866450565-WHANA91KUXT75GL1IAWZ/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+18.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866450669-99Z3EED4RM5NXZHSDHE9/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+19.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866453523-ZNPBEFIZD3GJ8T3PVFQE/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+22.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866455062-K8CVEYO8QGYCOFI73YYS/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+24.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866455192-ZSUIT7ALT92WU0VG6Y7A/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+25.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866456429-OMXKJTNIL4UFCKZXSGIL/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+26.jpeg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866456673-LPP1VNUQSBERZZ6O1ZAM/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+27.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866457918-M5H7PB4XF2WAUGU2GQ0P/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+28.JPG</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866458000-OD7BIFJ441HVQ1B5PWPH/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+29.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790866459634-WRJRWR60J791NUGB5G0B/Plogathon+_+Mina+Guli+Thrist+Foundation+_+Heleen+Mills+Campaign+_+30.jpg</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/483df261-5b38-47e6-9eb7-af55ad207d27/plogathon-results.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132501898-R4NX2XNVF6AC73ZASCAW/Plogathon-Social-01.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Campaign Announcement</image:title>
      <image:caption>Design by Marize Engelbreght.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132709661-DPJV6D476385I5ARMNHU/Screenshot+2021-01-08+at+20.43.41.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Social Media</image:title>
      <image:caption>Excerpt of the Instagram Feed during the 3-day #plogathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132000178-UXY8V8UH3YIWZ1JO1JAC/Plogathon+Image+2.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132014316-C11V55MEWUBRYP7VO9L4/Plogathon+Image1.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Design</image:title>
      <image:caption>Basic graphic design I did for the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132687353-DTD1CCIP5OJ6SVH4L5MM/Screenshot+2021-01-08+at+20.43.31.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Social Media</image:title>
      <image:caption>Excerpt of the Instagram Feed during the #plogathon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610212790919-783HYWLCUSML2W01JSTC/Plogathon+Twitter+Post+1.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Marketing Automation</image:title>
      <image:caption>Example of how we auto tweeted the certificates to participants with Twitter accounts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132064967-TMKY66ETXPTFZ54N0IW9/Plogathon-PloggedTogether-Instagram.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Campaign Graphic</image:title>
      <image:caption>People in more than 40 countries joined the #plogathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132597603-SG600I0SY2W5HAHVG9S0/Plogathon-Story-02.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Campaign Announcement</image:title>
      <image:caption>Design by Marize Engelbreght.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610132599801-Q4EUON7VPM4ZJ5FLCKSX/Plogathon-ThankYou.png</image:loc>
      <image:title>Work - #Plogathon: A Virtual Run Case Study - Marketing Automation.</image:title>
      <image:caption>The certificate which we auto generated for each participant. Design by Marize Engelbreght.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/sikhaba-i-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285488608-8AAVVSPUVP256I86C0AS/%23TeamSikhaba+Case+Study+Heleen+Mills.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722241798-9PAL3G88AFAMJD403EJX/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+_Sesotho.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722229336-QR163CUESHVPFWEJN716/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+2.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722232049-WN9YIOZLVTAGWNMZMVVN/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+3.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722236231-DWUVHPWMNP9VAG9WUVIB/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign+4.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722253463-Z9ZCTAVNYJAVM1TA1ASJ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_English-10.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722261677-2FETNU3J1M4XU4GPW128/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Ndebele.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722274824-9YHJGO8ZGBAF0C7J40AQ/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Sepedi.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722281140-EM4PRLVG84NHW34WDZ19/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Setswana-11.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755722288737-Z03146018FK3F37XWBIG/%23TeamSikhaba+_+Sikhaba+iCovid+Campaign_Xhosa.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content</image:title>
      <image:caption>Great to see accounts like EskomsePush get behind the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Campaign Endorsement</image:title>
      <image:caption>Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285471556-9C7LUIDN75UKMR6ECFDP/%23TeamSikhaba+Case+Study+Heleen+Mills+3.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285472376-G1BS4U9WWSYS5CCXPQ58/%23TeamSikhaba+Case+Study+Heleen+Mills+4.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473942-WUVCZDICN29ND8AD548D/%23TeamSikhaba+Case+Study+Heleen+Mills+6.JPG</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Instagram Tags</image:title>
      <image:caption>I created a content pack that was shared with all stakeholders. Great to see the content being used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer &amp;  Campaign Endorsement</image:title>
      <image:caption>We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Kaydee is Goal Keeper for the SA under-20 team.</image:title>
      <image:caption>We asked various soccer personalities to share their advice on how to shibobo the virus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Fan Art</image:title>
      <image:caption>The #TeamSikhaba campaign also got fan art submitted :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Influencer &amp; Campaign Endorsement</image:title>
      <image:caption>We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid - Social Media Content</image:title>
      <image:caption>Great to see Vodacom Soccer account use the campaign narrative in their content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712820986-J0GXNKI09SVDWLBE4T9E/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__01_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712821123-NIO85GR9W9D0GJ74TGTS/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__02_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712824435-UR4JVRPWNUJEH1JGCGIR/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__03_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712825444-IXA5KZDBHT25623CG1HV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__04_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712827550-PSVAZTV4G018NH63V8P6/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__05_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712829072-Q2NV5J1YEBLT74D4XTAB/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__06_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712830756-69XGD11CKN35OKRCDE2V/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__07_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712833097-3PINJA6PP74LSWHWHSQV/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__08_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712834122-ZDBGDEU2KWM7UMV9EJ13/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__09_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712836311-17L88Q94T9SIII2MXSXF/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__10_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712838495-6VDVWR43X95E1WOECBIX/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__11_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1755712840002-B5JKBT4J3XOFCIERQDAY/%23TeamSikhaba+-+A+Campaign+for+Sikhaba+iCovid-19+__12_web.png</image:loc>
      <image:title>Work - #TeamSikhaba: National campaign to reignite SA’s fighting spirit against Covid</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/category/Mina+Guli</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/category/Clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/category/Running+Man+Adventures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/category/Case+Study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Paid+Media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Paid+Ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Social+Media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Event+Media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Virtual+events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Non+Profit+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Community+building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Email+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Cause+marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Marketing+Automations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Activations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/work/tag/Case+Study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heleenmills.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.heleenmills.com/teaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421788470-FEGV6A2PJTY4SKOBOVQN/Screenshot+2020-03-12+at+23.27.32.png</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman giving a presentation on blockchain and Bitcoin in a classroom or conference room, with attendees taking photos and notes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421788483-SXIE1GELQUKOII9KTP55/CnVqTwgWgAAZhSZ.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A group of diverse smiling people gathered closely together for a photo at an indoor event. Some are holding certificates, and there is a potted plant in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1588794179955-WLBTETPTG4Z03YN8IYCM/Screenshot+2020-05-06+at+21.37.01.png</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman with blonde hair tied in a bun, wearing a gray t-shirt, olive green pants, and white sneakers, stands in front of a wall covered with large sheets of paper filled with notes, sketches, and diagrams, in a modern office or conference room, with a backpack on the floor and a table with papers and highlighters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586422407581-W4R0BVTKPJ2G2HE24Z5F/Ca_rPTjW4AAo38U.jpg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman with short blonde hair wearing a light gray shirt speaks and gestures with her hands in front of a presentation screen showing fireworks and the words "BOOM Fireworks."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421778750-X5Y2DDEMWULNS3MFRR4D/CbAMVG0WAAAzKDe.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A conference room scene with a presenter standing in front of a screen displaying a phone and a news article, with attendees seated and working on laptops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421772608-V28W050K3P9FOL5WBHOZ/C4DNMBuW8AANnIx.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A group of people attending a lecture or seminar in a conference room, with a woman speaker standing at the front and the audience using laptops and taking notes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586422440833-CZ86015UR7XLR10CT2KY/20160727_153223.jpg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman with blonde hair, wearing a gray hoodie and a black puffer jacket, smiling and pointing to a whiteboard with handwritten words including 'AWARENESS', 'CRM', 'Education', 'Conversation', and abbreviations like 'cc', 'CPA', and 'CPA' again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421790449-D5HWXWFCCKIG5P37LIE3/B_fmqP5UIAAjQ5k.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A classroom or lecture hall with students watching a presentation on engagement on two projection screens at the front of the room. A woman is standing near the whiteboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421797562-0L8GTRZQBLM7JVMRGR22/C2cGcv0WEAI1wqx.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A classroom or conference room with several people seated at tables, facing a female presenter. The presenter is standing near a podium and waving her right hand. Two screens behind her display a slide with the words 'Moment of Relevance' in text, and the word 'More' written in colorful block letters, along with additional smaller text that reads 'Consumer Intention' and 'Relevance'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421800770-KW0VBTLFNDLX1ZJ58614/Cp6iDN9W8AA3csU.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>People sitting around a large conference table in a meeting room, taking notes and listening, with a laptop and drinks on the table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421806211-RQR93CIFF5C54ZRQDSBP/CoOEYZ9WEAAtUZp.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>Presentation slide titled 'Evolution of Display Advertising' with colorful text below asking if viewers have clicked their mouse right here. A woman is standing near the screen, speaking, in what appears to be a conference or classroom setting, with tables, water bottles, and laptops visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421834558-AIQLGK9486GKRKABEKAL/Screenshot+2020-03-12+at+23.27.49.png</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman in a yellow jacket giving a presentation in a conference room with a projected slide titled 'Digital Citizenship.' There are several people seated at tables, some with laptops, and a few photos or notes on the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421836913-NLH9JC5EPU6862V7QXNG/CatlKi5VIAAx4lR.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman giving a presentation in a conference room with a slide showing a person holding a banana gun and the hashtag #PGDIPBMA projected on the wall behind her.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421858919-8N5HEEV5YUASNSY5XQLT/C3l7RzDWIAAjQxI.jpeg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A classroom or conference room with multiple students sitting at a large U-shaped table, using laptops. A woman is standing at the front, giving a presentation. Two large screens display a webpage titled "THE STRUGGLE IS REAL" with an article image and text. The room has a whiteboard, an exit sign, and various office supplies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1586421888828-Y8H1EQSQZYXAMEOERMED/20170109_144452.jpg</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>A woman with blonde hair tied back, wearing a gray shirt, is writing on a whiteboard in a conference room. There is a table with laptops, notebooks, a smartphone, glasses of water, and other items. The room has a large window, a potted plant, and a water dispenser.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1588793946031-98WQGK1S6DP9LZF6EY86/image-asset.png</image:loc>
      <image:title>Teaching</image:title>
      <image:caption>Woman standing and writing on sticky notes placed on a glass wall in an office or classroom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/8aab04a6-9598-4568-af70-8a3df955183a/Heleen+Mills+IFC_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of diverse professionals at the 2025 SADC Sustainable Finance Forum, seated and standing on stage with a blue backdrop featuring logos of sponsors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/948ca33a-e545-45d7-9389-6fa19c04a4d7/Heleen+Millls+Speaking+on+stage+about+social+media.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman in a white shirt is giving a presentation in front of an audience. She is holding a microphone and gesturing with her hand. There is a laptop on a clear podium beside her. A large screen behind her displays a slide with the text "COMMUNITIES SOCIAL MEDIA" and an image of people jogging outdoors near a city with bridge and buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/48c2461d-c111-4f6b-b458-d38401096a54/Heleen+Mills+_+Marketing+Sprint.png</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman with a ponytail drawing on large sheets of paper posted on a gray wall during a meeting or workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/cf4d83c2-3448-4b9b-a126-4789663c649e/Heleen+Mills+and+Keeper+Naomi+_+Reteti+Elephant+Sanctuary+copy_web.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Two women standing side by side in front of an informational display about Reteti's orphans, with several posters featuring elephants and local scenes, inside a structure with wooden slats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1517050444814-6IS8WB4O1ZPGYBOETO8H/FVPV8743.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of diverse people participating in a charity run on a city pier, holding blue banners with water and sanitation symbols, with Tower Bridge in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/0c934de3-572a-4914-ba2f-6b3eeb05fea9/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_5.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of seven people standing in front of a safari vehicle in a dry, savannah landscape with scattered trees and mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/21a84ec5-d24d-4c48-90fa-8200ea0ee4d2/Heleen+Mills+and+Keeper+Naomi+_+Reteti+Elephant+Sanctuary+copy_web.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Two women standing in front of an informational display about Reteti's orphan elephants, with posters showing elephants and local scenes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/bc0f4c36-1817-4910-b128-37a5d5fd6b1e/Heleen+Mills+and+Keeper+Dorothy+And+Keeper+Naomi+_+Reteti+Elephant+Sanctuary+copy_web.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Three women standing together outdoors, smiling, with a rural background including a wooden structure and trees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/06b7763c-2d5b-42b8-924d-7085353ec303/Heleen+Mills+_+IFC+2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A diverse group of nine professionals standing in front of blue IFC banners at a conference or event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499886533620-LR7TXO1U1HNN1D821BWT/Heleen+Mills+Social+Media</image:loc>
      <image:title>About</image:title>
      <image:caption>Three people outdoors, two women and one man, looking at a map or pamphlet during a daylight trail run or hike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/4f8e07f5-bd66-4041-8e27-7ecd4428af17/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman and a man walking in a dry, desert landscape with sparse trees and tents. Mountain range is visible in the background under a partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/998698f2-83a7-49ff-baa7-92cf1cd536db/Heleen+Mills+_+Campaign+_+Thirs+Foundation+_+Photo+by+Kelvin+Trautman+_+3_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of children and adults raising their hands in the air during a water-themed event, holding a blue banner and a Chinese flag, with a city skyline in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/122b3dcb-bcb1-4c52-84a7-5aa1cceb8c3b/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_7.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman kneeling on the ground, engaged in conversation with two children in an outdoor setting. The woman is smiling and gesturing with her hands. The children, one boy and one girl, are smiling back at the woman. The background features a wooden fence and sunlight filtering through. The scene appears friendly and warm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/948ca33a-e545-45d7-9389-6fa19c04a4d7/Heleen+Millls+Speaking+on+stage+about+social+media.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman giving a presentation on social media to an audience, with a slide showing ‘Communities’ and ‘Social Media’ and a photo of people walking outdoors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b7a0eb90-29be-44a4-863c-fbedf5da21cb/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman and a man walking through a dry, desert landscape with sparse trees and tents, mountains in the background under a partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/6f1389e5-9461-4f55-8775-5a1670502611/Heleen+Mills+and+Samburu+_+Storytelling+at+Sarara+Eco+Lodges+copy_web.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Two Maasai men in traditional attire showing a smartphone to a seated woman with a laptop, in a thatched hut with trees outside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/da581775-d761-438e-b42f-e8d9a2f2f7a0/Heleen+Mills+_+IFC+Nature+Fundamentals+Conference+CPT-0130.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Group of ten people standing together at an event with blue banners in the background that display the logos for IFC and Green Banking Africa, smiling and posing for the photo. They are dressed in business or business casual attire and wearing name tags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a43c8d4f-608f-4e07-9702-84d37bbe45e5/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+Reteti+Elephant+Sanctuary+_+1_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman petting a baby elephant while holding a milk bottle labeled 'Ladokkelek' in a zoo or wildlife reserve with other elephants and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c2b27064-cbab-4e28-a518-bd73f26c9df8/The+Sarara+Foundation+_+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+1_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Two men dressed in traditional Maasai attire, standing outdoors in a semi-arid landscape, one holding a spear and both wearing beadwork and elaborate headgear with feathers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/6f1389e5-9461-4f55-8775-5a1670502611/Heleen+Mills+and+Samburu+_+Storytelling+at+Sarara+Eco+Lodges+copy_web.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Two Maasai men in traditional attire showing a smartphone to a blonde woman sitting at a table with a laptop inside a thatched-roof structure with trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1499614164368-C01LZDYXFLFM3HZJ61A7/KT_170409_untitled+shoot_untitled_PLGU1450.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Three people in a boat by the water, examining something on a phone, with cloudy sky above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/4ff4fcd6-8e8a-420c-b17b-713a76d7c775/Heleen+Mills+_+Campaign+_+Thirs+Foundation+_+Photo+by+Kelvin+Trautman+_+2_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A large group of students and a woman posing with a blue banner that reads '6 CLEAN WATER AND SANITATION' inside a hall or auditorium, celebrating a campaign or event for water and sanitation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/627fa385-33de-4524-815c-0ec47a11b1b4/Heleen+Mills+_+IFC.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Five people standing close together, posing for a photo against a blue background. They are smiling and appear to be at a formal event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/d9b6389a-addb-4cb7-a02d-1209611aefc3/Longuro+Rescue_Reteti+Elephant+Sanctuary-03573+copy_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman gently touching an elephant's face in a natural, wooded setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/e7103055-7024-4d63-bf6c-6430dcff052d/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+The+Sarara+Foundation+_+Milk+to+Market+Program_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Three Maasai women walking across a dry, grassy landscape with sparse trees and mountains in the background, dressed in colorful traditional clothing and jewelry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/339ea5be-4c32-4c09-81b6-0778c7011f95/Heleen+Mills+_+The+Sarara+Foundation_+_web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A woman laughs as she talks to a man in traditional Maasai attire, including a headpiece with spikes and colorful jewelry, in a savannah landscape with trees and mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/6d48c8a6-a69b-4495-b928-a80c0cdd9160/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_5.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A diverse group of seven people standing together outdoors in a savannah setting with two vehicles, smiling at the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/48c2461d-c111-4f6b-b458-d38401096a54/Heleen+Mills+_+Marketing+Sprint.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/91094331-66f5-47bd-a539-83c2823645b1/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/6f1389e5-9461-4f55-8775-5a1670502611/Heleen+Mills+and+Samburu+_+Storytelling+at+Sarara+Eco+Lodges+copy_web.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.heleenmills.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a1b637df-7bf6-45d0-a291-ce9c5c112a6b/4.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The logo of The Sarara Foundation featuring a circular emblem with green and black colors, and the foundation's name written alongside it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943897399-HVPW0J2ZSKURQWIXE39B/Screenshot+2021-06-07+at+12.24.17.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Graphic showing a 50 km run dedication by Eliud Kipchoge in Kenya, with a total of 14,852 kilometers for the World River Run, dedicated to the Kimondi River in Nandi County, Kenya.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/66928708-2c30-45fd-a3e8-2ec0815b2bd1/African+Parks+Logo.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Green circular logo with white text that says 'African Parks' and a large centered 'A / P' in the middle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609771419037-8V1K12KBVYUOBLM8WVFV/Trail+In+Motion.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>People seated in an auditorium watching a presentation on a large screen, with two presenters standing on stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/5c9a23c1-e85a-4f7c-b4d0-c1f2c3d7e093/Heleen+Mills+_+IFC+World+Bank+Group.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>IFC International Finance Corporation logo with blue globe icon and text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a43c8d4f-608f-4e07-9702-84d37bbe45e5/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+Reteti+Elephant+Sanctuary+_+1_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A woman in a rescue t-shirt feeding a baby elephant with a bottle in a wildlife reserve. Other elephants and trees are visible in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/9f73283f-533b-4be2-a621-51fe3507b57f/Reteti+Logo.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Logo for Rescue, featuring an outline of an elephant inside a circle with the words 'Rescue' and related keywords around the perimeter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/2f3a1be9-f86c-4e84-825c-4b16153c7fd4/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+The+Sarara+Foundation+_+Rangers+Program_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Three soldiers in green military uniforms and caps standing outdoors in a semi-arid landscape with sparse bushes, one holding a rifle, with a clear blue sky in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/6f9d28b3-92bf-41a8-b4a3-b7d29433b23f/3.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Logo with gold and black circular design above the text 'SARARA' in stylized font.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609841944964-0Z70N5SB7L17COE7XH4O/GoneStoreOpening_Patagonia_IMG_2087.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A street scene showing a large Patagonian billboard with motivational text and a Patagonia store entrance, with people walking nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/68bed7f3-4686-4a78-b85f-ac9f3d585510/30+by+30+_+IFC+World+Bank+Group.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A graphic celebrating the 30th anniversary of the World Bank and IFC, featuring the text '30 BY 30' and a globe logo, with additional text about the World Bank Group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/e1db6af7-8ef7-4375-856f-6fe71c34f911/Sarara+Camps+and+Sarara+Treehouses+_+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+1_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A man wearing traditional colorful tribal jewelry and accessories, standing outdoors with trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/8d3d2e37-d94a-43bd-a12a-9e746163feb0/Bootlegger.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The image displays the words "Respect" and "So Strong" in a stylized black font on a black background, with a decorative design integrated into the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943605541-EX2699EU42XGSBN1N2VF/WorldRiverRun-2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A group of ten diverse runners celebrating after completing a race outdoors, some kneeling and others standing, wearing race bibs and athletic clothing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a609f843-cbb0-4588-80b5-d592be97995a/6.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Easy Travel logo featuring a black circular emblem with 'et' inside, and the words 'easytravel and tours inc.' below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625940693109-9UJDLBX1Z4Q0BEN9PWF0/UTD2021-521.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Three women standing on a winners' podium holding medals and bouquets at the Ultra-Trail Drakensberg event, with a large green arch and banners in the background, and spectators in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/80f8e547-d8d7-4a8d-aefb-9cfa8556ecd6/9.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Logo for the Ultra Trail Drakesberg event, featuring a stylized runner figure and mountain outline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c2b27064-cbab-4e28-a518-bd73f26c9df8/The+Sarara+Foundation+_+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+1_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Two men dressed in traditional Maasai attire and jewelry, standing outdoors with arm and shoulder adornments, holding a spear, with a landscape and mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1ce2e9cf-8ec4-43bc-86fd-0df8b48482c5/7.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Logo of Tortillis Tanzania, featuring a stylized tree and the company name beneath in a desert tan color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1790710009041-X5ZHZZIQII1QW3P8C17W/Heleen+Mills+_+Marketing+and+Growth+for+Non+Profits+_+Nomadic+Healthcare+_+The+Sarara+Foundation+_+2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A nurse or medical worker giving a vaccination or shot to a young child held by a woman, possibly his mother, outdoors in a sunny setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b712c989-d2ba-4621-ad17-1c87f2a08944/Heleen+Website+Logos.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Blue cover with icons representing weather, trees, and animals, titled "Climate Risk Africa Program."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/e7103055-7024-4d63-bf6c-6430dcff052d/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+The+Sarara+Foundation+_+Milk+to+Market+Program_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Three women dressed in traditional Maasai attire walking across a savannah landscape with sparse bushes and trees, mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/ec84376f-79ba-4e16-b0b0-b646bb1bd507/12.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Black background with a gray rectangle containing the text 'GONE. OUTDOOR SUPPLY CO.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609838836157-CW2L6VEB36JLYY3SU3OV/BTLGR+April+2+LR-52.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Person holding a black bag of Bootlegger Coffee Company coffee beans in a dimly lit setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/467ba35d-a82b-4ffd-b5d1-dca17e03785e/CK+Afrika+Logo.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A black silhouette of a knife with a curved blade and handle, set against a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/948ca33a-e545-45d7-9389-6fa19c04a4d7/Heleen+Millls+Speaking+on+stage+about+social+media.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A woman giving a presentation on social media to an audience in a conference room. There is a large screen behind her showing a photo of people walking outdoors with the words "Communities" and "Social Media."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/e1320b8a-1116-45ac-b32f-5359d36095cb/1.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Thirst hydration drink logo with blue and black text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/bc0f4c36-1817-4910-b128-37a5d5fd6b1e/Heleen+Mills+and+Keeper+Dorothy+And+Keeper+Naomi+_+Reteti+Elephant+Sanctuary+copy_web.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Three women smiling and standing closely together outside, with one woman in the middle having her arm around each of the others. Two women are wearing olive green shirts with a rescue team logo, and the woman in the middle is wearing a light yellow blouse. They are in a rural setting with a wooden fence and a building in the background, under a partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609839219083-EIJBIX1XOML45H0VKKLL/BTLGR+SR+CLM+HR-90.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>People dining and working with laptops at a modern café or restaurant, large windows with city view, dark interior with a wooden bar, and wall decorated with various signs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/632e6560-a304-4666-a366-d3db121892a7/Heleen+Website+Logos.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>World Bank Group logo with a globe icon and blue text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625939479474-3QMF3UH176APE8QT4DUP/UTD+video+Thumbnail-02-01+copy.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A person running on a trail in a mountainous landscape with steep cliffs and a clear sky, promoting the Ultra-Trail Drakensberg race with distances listed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b1ee30be-632c-4b73-a22b-373185c29c73/Sarara+Camps+and+Sarara+Treehouses+_+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+2_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Hotel room with a view of mountains, rocky terrain, and trees outside, featuring a large bed, armchairs, a lamp, and a balcony with outdoor chairs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/81cd8035-1cdb-4770-8b8c-a2bef77befe2/The+Sarara+Foundation+_+Rangeland+Management+_++Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+2_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A woman standing on a mound of red dirt in a dry, desert landscape with sparse bushes, distant mountains, and dark storm clouds overhead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a43c8d4f-608f-4e07-9702-84d37bbe45e5/+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+Reteti+Elephant+Sanctuary+_+1_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A woman in a rescue uniform feeding a small elephant with a bottle in a wildlife sanctuary or reserve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285040675-0LQ7Z610MSSISDSIUFK3/mvdm_12.12.2020_RPC.C-2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Two men in hiking gear holding walking sticks standing on green grass in a mountainous landscape with rocky peaks and partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1609856423250-LDI3DEE5VM7FOLXRAIO3/Sani+Stagger+Arch.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Woman smiling and holding a medal at the finish line of the Sani Stagger Trail race, with others and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c2b27064-cbab-4e28-a518-bd73f26c9df8/The+Sarara+Foundation+_+Heleen+Mills+_+Senior+Marketing+and+Storytelling+Specialist+_+1_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Two Samburu men dressed in traditional attire, with beaded necklaces and feathered headdresses, standing in an arid landscape under a clear sky, one holding a spear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/cf4d83c2-3448-4b9b-a126-4789663c649e/Heleen+Mills+and+Keeper+Naomi+_+Reteti+Elephant+Sanctuary+copy_web.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Two women standing together inside a wooden structure with informational posters about elephant conservation and feeding orphaned elephants at Reteti.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/363ef842-a3c2-4e42-aef2-bb998a319945/Sarara_RetetiHouse_Pool_02_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Outdoor seating area with white lounge chairs and wooden furniture on a sandy surface, overlooking a body of water with mountains in the distance and green trees around.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/a4ac8f38-9fa5-4621-9fed-ad2d981ce7af/Sarara_RetetiHouse_Main_02_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Open-air lounge area with wicker furniture and cushions, overlooking a scenic valley with hills and mountains in the distance, featuring a person in a red shirt standing near a table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625943916979-SMB7FGZ8KDY8H5AF6CW5/Screenshot+2021-06-07+at+12.29.19.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A tweet from WWF promoting the #WorldRiverRun, encouraging support for rivers and wildlife, featuring a thumbnail of Mina Guli, a water advocate and ultra runner, with a river landscape in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/7a110346-bcbc-4d30-944c-f73ccc8e027c/Heleen+Mills+_+Non+Profit+marketing%2C+fundraising+and+communications+specialist_1.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>A woman with light skin and blonde hair showing something on her phone to two indigenous men dressed in traditional Maasai attire, including beaded jewelry, clothing, and headgear, inside a thatched-roof hut with wooden supports and a potted plant in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1625932104531-SYMI29IAWIETTMHSX9M0/IMG_0818.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Group of young people holding blue and white tickets outdoors near a large tree, parking lot, and parked cars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/c5a81f9a-ed61-42b6-9d1e-baf15247b178/1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/72aabef1-91bc-49b7-a37a-f3af0e0e40c9/2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b607c5d6-8c27-40b9-abda-da21d85896fa/3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/80cc3486-9bd0-4b66-8b95-46cbb00aa2e9/4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/b53943a0-adc0-4691-9f70-b991708cd79a/Heleen+Mills+_+Marketing+Strategy+Icon+_+1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/5cf3f570-43d0-4e34-884e-1396711f797a/Heleen+Mills+Photo.png</image:loc>
    </image:image>
  </url>
</urlset>

